A data profile of the people who buy, follow and care about Top Shot in United States — modelled from more than twelve digital signal sources. Top Shot has an estimated audience of 433,229 people in United States.
The average Top Shot fan in United States is 40.9 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, New York.
Top brand affinities include Band of Brothers, 12 Monkeys, Travis Fimmel, with strongest over-indexing on Band of Brothers (183.51× the country average).
Demographically, the Top Shot audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Top Shot fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Band of Brothers.
The key figures that characterise the Top Shot profile in United States.
9.6% are female, 90.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 9.6% |
| Male | 90.4% |
| Average age | 40.9 |
| Estimated audience size | 433,229 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Top Shot audience comes from United States.
| Country | Share |
|---|---|
| United States | 57.2% |
| Canada | 9.5% |
| Australia | 3.8% |
Where the Top Shot audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~10K | 5.66× | |
| 02 | Texas | ~200K | 4.87× | |
| 03 | Wisconsin | ~20K | 2.39× | |
| 04 | New York | ~40K | 1.48× | |
| 05 | Missouri | ~9K | 1.34× | |
| 06 | Minnesota | ~7K | 1.20× | |
| 07 | Utah | ~4K | 1.17× | |
| 08 | South Dakota | ~1K | 1.13× | |
| 09 | Oklahoma | ~5K | 1.08× | |
| 10 | Ohio | ~10K | 1.05× | |
| 11 | Indiana | ~8K | 1.05× | |
| 12 | Oregon | ~5K | 1.02× | |
| 13 | California | ~50K | 0.99× | |
| 14 | Idaho | ~2K | 0.99× | |
| 15 | Colorado | ~7K | 0.98× | |
| 16 | Kansas | ~3K | 0.98× | |
| 17 | Nevada | ~4K | 0.97× | |
| 18 | Montana | ~1K | 0.97× | |
| 19 | North Dakota | <1K | 0.97× | |
| 20 | Arizona | ~8K | 0.96× | |
| 21 | Alaska | <1K | 0.95× | |
| 22 | Vermont | <1K | 0.92× | |
| 23 | Iowa | ~3K | 0.89× | |
| 24 | Nebraska | ~2K | 0.89× | |
| 25 | Delaware | ~1K | 0.89× | |
| 26 | Maine | ~1K | 0.88× | |
| 27 | Washington, District of Columbia | ~1K | 0.88× | |
| 28 | Illinois | ~10K | 0.87× | |
| 29 | Arkansas | ~3K | 0.86× | |
| 30 | New Hampshire | ~1K | 0.86× | |
| 31 | Rhode Island | ~1K | 0.86× | |
| 32 | West Virginia | ~2K | 0.84× | |
| 33 | Tennessee | ~7K | 0.83× | |
| 34 | Washington | ~7K | 0.83× | |
| 35 | Mississippi | ~3K | 0.83× | |
| 36 | Connecticut | ~3K | 0.82× | |
| 37 | New Mexico | ~2K | 0.82× | |
| 38 | North Carolina | ~10K | 0.81× | |
| 39 | Georgia | ~10K | 0.80× | |
| 40 | Louisiana | ~4K | 0.80× | |
| 41 | Florida | ~20K | 0.79× | |
| 42 | Kentucky | ~4K | 0.79× | |
| 43 | Michigan | ~9K | 0.76× | |
| 44 | Massachusetts | ~6K | 0.75× | |
| 45 | South Carolina | ~5K | 0.75× | |
| 46 | Alabama | ~4K | 0.75× | |
| 47 | Pennsylvania | ~10K | 0.73× | |
| 48 | Virginia | ~7K | 0.71× | |
| 49 | Maryland | ~5K | 0.68× | |
| 50 | New Jersey | ~7K | 0.67× |
The strongest cross-interests of the Top Shot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Band of Brothers | Movies & TV | 183.51× | ||
| 02 | 12 Monkeys | Movies & TV | 92.52× | ||
| 03 | Metal Gear Solid | Games | 75.40× | ||
| 04 | Travis Fimmel | Movies & TV | 61.12× | ||
| 05 | The Last Ship (TV series) | Movies & TV | 55.49× | ||
| 06 | Mark Knopfler | Music & Radio | 28.70× | ||
| 07 | Rita Wilson | Movies & TV | 26.29× | ||
| 08 | The X-Files | Movies & TV | 18.70× | ||
| 09 | Ridley Scott | Movies & TV | 18.38× | ||
| 10 | Roseanne | Movies & TV | 17.85× | ||
| 11 | Waterworld | Movies & TV | 15.69× | ||
| 12 | Bebe Rexha | Music & Radio | 15.69× | ||
| 13 | The Strangers (2008 film) | Movies & TV | 14.19× | ||
| 14 | International education | Business & Career | 11.70× | ||
| 15 | Sophia Bush | Movies & TV | 11.60× | ||
| 16 | Renewable energy | Business & Career | 4.81× | ||
| 17 | Solar energy | Home & Garden | 4.10× | ||
| 18 | Real property | Home & Garden | 3.92× | ||
| 19 | FedEx | Business & Career | 3.59× | ||
| 20 | AutoZone | Cars & Mobility | 2.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.13× | |
| Individualism | JOY | 2.22× | |
| Convenience Orientation | PREMIUM | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Healthy Lifestyle | BALANCE | 0.61× | |
| Creativity | OPEN | 0.61× |
Top Shot has an estimated audience of 433,229 people in United States, concentrated in Texas and California.
9.6% of Top Shot fans are female, 90.4% are male, with an average age of 40.9 years.
Top Shot fans show strongest brand affinity for Band of Brothers (183.51×), 12 Monkeys (92.52×), and Travis Fimmel (61.12×) over the country average.
Top Shot fans in United States are most concentrated in Texas (reach ~200K), California (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Top Shot itself, the audience over-indexes on 12 Monkeys (92.52×), Travis Fimmel (61.12×), Metal Gear Solid (75.4×), and The Last Ship (TV series) (55.49×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Top Shot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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