How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | NNew York Islanders | 2.4M | 55.7% | 38.2 | 32.9% | Ice hockey |
| 27 | UUtah Mammoth | 2.2M | 59.0% | 39.7 | 33.3% | Ice hockey |
| 28 | WWinnipeg Jets | 2.2M | 23.1% | 35.8 | 32.7% | Ice hockey |
| 29 | NNashville Predators | 2.1M | 65.8% | 40.0 | 36.8% | Ice hockey |
| 30 | CColumbus Blue Jackets | 2.1M | 62.9% | 38.0 | 33.8% | Ice hockey |
| 31 | NNew Jersey Devils | 1.9M | 62.6% | 43.4 | 29.9% | Ice hockey |
| 32 | VVancouver Canucks | 1.8M | 19.7% | 36.6 | 32.3% | Ice hockey |
| 33 | AAlex Ovechkin | 1.8M | 59.0% | 37.2 | 35.2% | Ice hockey |
| 34 | MMacklin Celebrini | 1.6M | 44.0% | 37.2 | 35.3% | Ice hockey |
| 35 | GGarrett Wilson | 1.6M | 90.7% | 37.0 | 35.5% | Ice hockey |
| 36 | TTrevor Moore | 1.5M | 70.8% | 37.1 | 35.4% | Ice hockey |
| 37 | OOttawa Senators | 1.5M | 28.1% | 37.7 | 31.6% | Ice hockey |
| 38 | CCalgary Flames | 1.5M | 27.4% | 35.8 | 34.2% | Ice hockey |
| 39 | CConnor Hellebuyck | 1.4M | 66.6% | 37.0 | 35.5% | Ice hockey |
| 40 | MMatthew Tkachuk | 1.3M | 50.3% | 37.3 | 35.0% | Ice hockey |
| 41 | LLuke Hughes | 1.2M | 66.4% | 37.4 | 35.4% | Ice hockey |
| 42 | UUtah Hockey Club | 1.1M | 71.1% | 37.4 | 41.5% | Ice hockey |
| 43 | MMitchell Marner | 998k | 22.0% | 37.1 | 35.7% | Ice hockey |
| 44 | BBrady Tkachuk | 953k | 45.2% | 37.1 | 35.5% | Ice hockey |
| 45 | MMatthew Schaefer | 836k | 45.3% | 37.1 | 35.5% | Ice hockey |
| 46 | CCarter Hart | 709k | 41.4% | 37.1 | 35.7% | Ice hockey |
| 47 | KKirill Kaprizov | 698k | 61.5% | 36.9 | 37.4% | Ice hockey |
| 48 | JJérémy Davies | 670k | 52.0% | 37.1 | 35.7% | Ice hockey |
| 49 | TTage Thompson | 653k | 59.0% | 37.2 | 35.5% | Ice hockey |
| 50 | CCharlie McAvoy | 612k | 70.7% | 37.5 | 35.1% | Ice hockey |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each nhl team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest nhl team in United States?
Will Smith currently leads with an estimated audience of 7.7M people in United States.