Rascasse Audience Intelligence

Luke Hughes Audience in United States

A data profile of the people who buy, follow and care about Luke Hughes in United States — modelled from more than twelve digital signal sources. Luke Hughes has an estimated audience of 1,246,508 people in United States.

#53among Ice hockey in United States#4304among Person in United States#1862in Sports

The average Luke Hughes fan in United States is 40.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Minnesota.

Top brand affinities include New Jersey Devils, NHL, Montreal Canadiens, with strongest over-indexing on New Jersey Devils (34.13× the country average).

Demographically, the Luke Hughes audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

The typical Luke Hughes fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for New Jersey Devils.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luke Hughes profile in United States.

Audience size
1.2M
in United States
Gender
32.8%♀
67.2% male
Age
40.2
average years
Country rank
#20305
Person in United States
Fig. 01

Search interest · 12-month trend

+438%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luke Hughes fans

32.8% are female, 67.2% are male, average age 40.2.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Luke Hughes audience in United States
MetricValue
Female32.8%
Male67.2%
Average age40.2
Estimated audience size1,246,508
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Luke Hughes audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

66.6%

of the worldwide Luke Hughes audience comes from United States.

Worldwide audience distribution share by country for Luke Hughes
CountryShare
United States66.6%
Canada20.6%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luke Hughes audience in United States is strongest.

Fig. 05

Top regions by affinity

Luke Hughes fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~70K3.76×
02New Jersey~80K2.66×
03North Dakota~5K2.14×
04Michigan~50K1.56×
05Massachusetts~40K1.56×
06New Hampshire~7K1.52×
07Vermont~3K1.37×
08New York~90K1.36×
09Connecticut~20K1.31×
10Pennsylvania~50K1.26×
11Maine~6K1.25×
12Rhode Island~4K1.13×
13South Dakota~3K1.13×
14Wisconsin~20K1.12×
15Colorado~20K0.99×
16Illinois~40K0.92×
17Washington, District of Columbia~3K0.92×
18Montana~3K0.90×
19Delaware~3K0.89×
20Ohio~30K0.87×
21Iowa~9K0.86×
22Wyoming~2K0.85×
23Missouri~20K0.84×
24Nebraska~5K0.83×
25Virginia~20K0.77×
26Utah~8K0.76×
27North Carolina~30K0.73×
28West Virginia~4K0.72×
29Maryland~10K0.70×
30Kansas~7K0.70×
31Idaho~4K0.70×
32Florida~60K0.68×
33South Carolina~10K0.68×
34Kentucky~10K0.64×
35Nevada~8K0.64×
36Alabama~10K0.58×
37Arkansas~6K0.58×
38Hawaii~3K0.58×
39Oklahoma~8K0.55×
40Mississippi~5K0.53×
41New Mexico~3K0.53×
42Louisiana~8K0.50×
43Oregon~7K0.50×
Fig. 06

Affinity by region

Affinity by region — Luke Hughes, United States
0.50×1.00×3.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luke Hughes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luke Hughes audience
#·InterestCategoryAffinity×
01New Jersey DevilsSports34.13×
02Bauer HockeySports14.18×
03Calgary FlamesSports11.03×
04Montreal CanadiensSports9.95×
05Winnipeg JetsSports8.16×
06Ottawa SenatorsSports7.52×
07NHLSports4.82×
08Buffalo SabresSports4.48×
09World SeriesSports4.16×
10Luka DončićSports3.24×
11Aaron RodgersSports3.10×
12Seattle MarinersSports2.60×
13Fox SportsMovies & TV2.58×
14Ice hockeySports2.46×
15San Francisco 49ersSports2.32×
16Anime conventionLiterature1.93×
17Mixed martial artsSports1.90×
18CBS SportsMovies & TV1.84×
19NBA FinalsSports1.68×
20GamblingGames1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luke Hughes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luke Hughes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Risk AppetiteTHRILL1.21×
Early Adopter MentalityPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luke Hughes audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
CreativityOPEN0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luke Hughes have in United States?

Luke Hughes has an estimated audience of 1,246,508 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Luke Hughes fans?

32.8% of Luke Hughes fans are female, 67.2% are male, with an average age of 40.2 years.

03

Which brands do Luke Hughes fans like most?

Luke Hughes fans show strongest brand affinity for New Jersey Devils (34.13×), NHL (4.82×), and Montreal Canadiens (9.95×) over the country average.

04

Where do Luke Hughes fans live in United States?

Luke Hughes fans in United States are most concentrated in New York (reach ~90K), New Jersey (reach ~80K), and Minnesota (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Luke Hughes fans also like?

Beyond Luke Hughes itself, the audience over-indexes on NHL (4.82×), Montreal Canadiens (9.95×), Bauer Hockey (14.18×), and Aaron Rodgers (3.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Luke Hughes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Hughes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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