Garrett Wilson Audience in United States
Garrett Wilson has an estimated audience of 1,550,897 people in United States. 35.5% are female, 64.5% are male, average age 37.0. Top brand affinities: Alaska, Google Wallet, Elsword, Minnesota, Nebraska.
Top brand affinities include Alaska, Google Wallet, Elsword, with strongest over-indexing on Alaska (3.24× the country average). Demographically, the Garrett Wilson audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Garrett Wilson fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.0 |
| Estimated audience size | 1,550,897 |
Audience persona
The typical Garrett Wilson fan in United States is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 3.24× | Travel & Leisure |
| Google Wallet | 12.03× | Technology & Electronics |
| Elsword | 24.25× | Games |
| Minnesota | 2.56× | Travel & Leisure |
| Nebraska | 3.08× | Travel & Leisure |
| Sinaloa | 3.26× | Travel & Leisure |
| Pro-Ject | 3.14× | Music & Radio |
| Google Analytics | 3.67× | Internet & Social Media |
| Justice | 2.08× | Politics & Society |
| JDSU | 2.21× | Business & Career |
| Staycation | 2.17× | Home & Garden |
| Bank account | 1.63× | Business & Career |
| Kerala | 4.12× | Travel & Leisure |
| Sailor | 2.87× | Travel & Leisure |
| Home staging | 2.77× | Home & Garden |
| Captain America (1990 film) | 2.2× | Movies & TV |
| Corona (band) | 2.54× | Music & Radio |
| Noodle (Gorillaz) | 1.55× | Music & Radio |
| Kerang | 2.68× | Travel & Leisure |
| Personalised Gifts | 1.68× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.22 |
| Sports Activity | POWER | 1.21 |
| Risk Appetite | THRILL | 1.12 |
| Sustainability | BALANCE | 1.07 |
| Patriotism | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.7% |
| Canada | 4.1% |
| United Kingdom | 1.1% |
See Garrett Wilson audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Garrett Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.