Rascasse Audience Intelligence

Matthew Schaefer Audience in United States

A data profile of the people who buy, follow and care about Matthew Schaefer in United States — modelled from more than twelve digital signal sources. Matthew Schaefer has an estimated audience of 864,548 people in United States.

#64among Ice hockey in United States#5950among Person in United States#2417in Sports

The average Matthew Schaefer fan in United States is 37.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include New York Islanders, NHL, Montreal Canadiens, with strongest over-indexing on New York Islanders (40.01× the country average).

Demographically, the Matthew Schaefer audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matthew Schaefer fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for New York Islanders.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matthew Schaefer profile in United States.

Audience size
865K
in United States
Gender
34.3%♀
65.7% male
Age
37.6
average years
Country rank
#26078
Person in United States
Fig. 01

Search interest · 12-month trend

+1114%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matthew Schaefer fans

34.3% are female, 65.7% are male, average age 37.6.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Matthew Schaefer audience in United States
MetricValue
Female34.3%
Male65.7%
Average age37.6
Estimated audience size864,548
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Matthew Schaefer audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

45.7%

of the worldwide Matthew Schaefer audience comes from United States.

Worldwide audience distribution share by country for Matthew Schaefer
CountryShare
Canada46.4%
United States45.7%
Finland1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matthew Schaefer audience in United States is strongest.

Fig. 05

Top regions by affinity

Matthew Schaefer fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K5.56×
02Connecticut~20K2.65×
03New Jersey~50K2.44×
04Massachusetts~30K2.03×
05New Hampshire~6K1.89×
06Minnesota~20K1.74×
07Pennsylvania~50K1.60×
08Vermont~2K1.55×
09Maine~4K1.44×
10Rhode Island~4K1.38×
11North Dakota~2K1.35×
12Michigan~30K1.17×
13Colorado~10K1.07×
14Delaware~2K1.07×
15Washington, District of Columbia~2K0.98×
16North Carolina~20K0.97×
17Missouri~10K0.95×
18Alaska~2K0.95×
19Florida~50K0.92×
20Illinois~30K0.92×
21Virginia~20K0.89×
22South Dakota~2K0.86×
23Wisconsin~10K0.84×
24Montana~2K0.83×
25Nevada~7K0.80×
26Ohio~20K0.79×
27Maryland~10K0.78×
28South Carolina~10K0.75×
29Iowa~5K0.73×
30West Virginia~3K0.73×
31Idaho~3K0.72×
32Hawaii~3K0.72×
33Utah~5K0.71×
34Nebraska~3K0.71×
35Washington~10K0.66×
36Indiana~10K0.66×
37Tennessee~10K0.65×
38Kansas~4K0.65×
39New Mexico~3K0.65×
40Mississippi~4K0.64×
41Arizona~10K0.62×
42Arkansas~4K0.61×
43California~60K0.60×
44Kentucky~6K0.60×
45Oregon~5K0.56×
46Oklahoma~5K0.56×
47Louisiana~6K0.54×
48Alabama~6K0.53×
49Georgia~10K0.50×
50Texas~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Matthew Schaefer, United States
0.42×1.00×5.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matthew Schaefer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matthew Schaefer audience
#·InterestCategoryAffinity×
01New York IslandersSports40.01×
02Bauer HockeySports18.00×
03Calgary FlamesSports11.59×
04Montreal CanadiensSports9.22×
05Winnipeg JetsSports9.01×
06Ottawa SenatorsSports8.29×
07New York RangersSports5.33×
08Buffalo SabresSports4.76×
09NHLSports4.70×
10World SeriesSports4.36×
11Luka DončićSports3.21×
12Aaron RodgersSports3.05×
13Fox SportsMovies & TV2.60×
14Seattle MarinersSports2.57×
15Ice hockeySports2.46×
16San Francisco 49ersSports2.35×
17Anime conventionLiterature1.92×
18Mixed martial artsSports1.88×
19CBS SportsMovies & TV1.82×
20NBA FinalsSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matthew Schaefer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matthew Schaefer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Risk AppetiteTHRILL1.23×
Convenience OrientationPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matthew Schaefer audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
CreativityOPEN0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matthew Schaefer have in United States?

Matthew Schaefer has an estimated audience of 864,548 people in United States, concentrated in New York and California.

02

What is the gender split and age of Matthew Schaefer fans?

34.3% of Matthew Schaefer fans are female, 65.7% are male, with an average age of 37.6 years.

03

Which brands do Matthew Schaefer fans like most?

Matthew Schaefer fans show strongest brand affinity for New York Islanders (40.01×), NHL (4.7×), and Montreal Canadiens (9.22×) over the country average.

04

Where do Matthew Schaefer fans live in United States?

Matthew Schaefer fans in United States are most concentrated in New York (reach ~300K), California (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Matthew Schaefer fans also like?

Beyond Matthew Schaefer itself, the audience over-indexes on NHL (4.7×), Montreal Canadiens (9.22×), Bauer Hockey (18×), and Calgary Flames (11.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Matthew Schaefer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew Schaefer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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