Matthew Schaefer Audience in United States
Matthew Schaefer has an estimated audience of 835,644 people in United States. 35.5% are female, 64.5% are male, average age 37.1. Top brand affinities: New York Islanders, Kia Sportage, Houston Astros, NHL, Bauer Hockey.
Top brand affinities include New York Islanders, Kia Sportage, Houston Astros, with strongest over-indexing on New York Islanders (33.1× the country average). Demographically, the Matthew Schaefer audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Matthew Schaefer fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.1 |
| Estimated audience size | 835,644 |
Audience persona
The typical Matthew Schaefer fan in United States is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New York Islanders.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New York Islanders | 33.1× | Sports |
| Kia Sportage | 24.27× | Cars & Mobility |
| Houston Astros | 8.12× | Sports |
| NHL | 4.77× | Sports |
| Bauer Hockey | 22.01× | Sports |
| Honda HR-V | 16.18× | Cars & Mobility |
| Aaron Rodgers | 3.82× | Sports |
| Los Angeles Dodgers | 4× | Sports |
| Pre-school playgroup | 17.23× | Kids & Family |
| Livemusic | 2.57× | Music & Radio |
| NBA Finals | 2.41× | Sports |
| Ice hockey | 2.64× | Sports |
| Scooby-Doo | 2.41× | Movies & TV |
| College basketball | 2.44× | Sports |
| FC Bayern Munich | 2.99× | Sports |
| Jeep Grand Cherokee | 4.68× | Cars & Mobility |
| FIFA World Cup | 1.67× | Sports |
| Boston Red Sox | 3.27× | Sports |
| Taco Bell | 1.65× | Food & Beverages |
| Mixed martial arts | 2.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.23 |
| Sports Activity | POWER | 1.22 |
| Risk Appetite | THRILL | 1.11 |
| Sustainability | BALANCE | 1.09 |
| Patriotism | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 46.5% |
| United States | 45.3% |
| Finland | 1.4% |
See Matthew Schaefer audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Matthew Schaefer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.