Matthew Schaefer Audience in United States
Matthew Schaefer has an estimated audience of 835,644 people in United States. 35.5% are female, 64.5% are male, average age 37.1. Top brand affinities: Food quality, Alaska, Minnesota, Elsword, Nebraska.
Top brand affinities include Food quality, Alaska, Minnesota, with strongest over-indexing on Food quality (33.1× the country average). Demographically, the Matthew Schaefer audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Matthew Schaefer fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.1 |
| Estimated audience size | 835,644 |
Audience persona
The typical Matthew Schaefer fan in United States is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Food quality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food quality | 33.1× | Food & Beverages |
| Alaska | 3.27× | Travel & Leisure |
| Minnesota | 2.96× | Travel & Leisure |
| Elsword | 24.27× | Games |
| Nebraska | 3.52× | Travel & Leisure |
| Sinaloa | 3.79× | Travel & Leisure |
| Google Analytics | 4.96× | Internet & Social Media |
| Justice | 2.53× | Politics & Society |
| Pro-Ject | 3.28× | Music & Radio |
| Kerala | 4.93× | Travel & Leisure |
| JDSU | 2.22× | Business & Career |
| Sailor | 3.44× | Travel & Leisure |
| Staycation | 2.16× | Home & Garden |
| Bank account | 1.63× | Business & Career |
| Rajasthan | 9.92× | Travel & Leisure |
| Home staging | 2.67× | Home & Garden |
| Captain America (1990 film) | 2.03× | Movies & TV |
| Corona (band) | 2.54× | Music & Radio |
| Noodle (Gorillaz) | 1.54× | Music & Radio |
| Google Wallet | 2.88× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.23 |
| Sports Activity | POWER | 1.22 |
| Risk Appetite | THRILL | 1.11 |
| Sustainability | BALANCE | 1.09 |
| Patriotism | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 46.5% |
| United States | 45.3% |
| Finland | 1.4% |
See Matthew Schaefer audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Matthew Schaefer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.