Rascasse Audience Intelligence

Mitchell Marner Audience in United States

A data profile of the people who buy, follow and care about Mitchell Marner in United States — modelled from more than twelve digital signal sources. Mitchell Marner has an estimated audience of 1,059,050 people in United States.

#56among Ice hockey in United States#5030among Person in United States#2100in Sports

The average Mitchell Marner fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Nevada.

Top brand affinities include Vegas Golden Knights, NHL, Montreal Canadiens, with strongest over-indexing on Vegas Golden Knights (19.01× the country average).

Demographically, the Mitchell Marner audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mitchell Marner fan in United States is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Vegas Golden Knights.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitchell Marner profile in United States.

Audience size
1.1M
in United States
Gender
35.7%♀
64.3% male
Age
37.1
average years
Country rank
#22800
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mitchell Marner fans

35.7% are female, 64.3% are male, average age 37.1.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Mitchell Marner audience in United States
MetricValue
Female35.7%
Male64.3%
Average age37.1
Estimated audience size1,059,050
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Mitchell Marner audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Mitchell Marner audience comes from United States.

Worldwide audience distribution share by country for Mitchell Marner
CountryShare
Canada70.4%
United States22.6%
Finland1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitchell Marner audience in United States is strongest.

Fig. 05

Top regions by affinity

Mitchell Marner fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~60K6.37×
02Massachusetts~40K1.85×
03Minnesota~20K1.65×
04New Hampshire~6K1.62×
05North Dakota~3K1.53×
06Vermont~3K1.49×
07Maine~5K1.40×
08Michigan~40K1.35×
09Colorado~20K1.30×
10Pennsylvania~40K1.27×
11New York~70K1.26×
12Alaska~2K1.16×
13Connecticut~10K1.15×
14Rhode Island~4K1.15×
15Montana~3K1.12×
16New Jersey~30K1.07×
17Utah~9K1.05×
18North Carolina~30K1.04×
19Illinois~30K1.00×
20Washington, District of Columbia~3K0.95×
21Missouri~10K0.92×
22Wisconsin~10K0.88×
23South Dakota~2K0.88×
24Washington~20K0.84×
25Florida~60K0.83×
26Idaho~4K0.83×
27Delaware~2K0.82×
28Arizona~20K0.80×
29Ohio~20K0.74×
30Virginia~20K0.74×
31Nebraska~4K0.74×
32Hawaii~3K0.74×
33West Virginia~3K0.71×
34Maryland~10K0.70×
35California~80K0.69×
36Oregon~8K0.69×
37Iowa~6K0.67×
38Tennessee~10K0.65×
39Indiana~10K0.65×
40South Carolina~10K0.65×
41Kansas~5K0.64×
42New Mexico~3K0.64×
43Kentucky~7K0.58×
44Mississippi~5K0.57×
45Arkansas~5K0.56×
46Oklahoma~6K0.54×
47Alabama~7K0.52×
48Louisiana~6K0.50×
49Texas~40K0.47×
50Georgia~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Mitchell Marner, United States
0.46×1.00×6.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitchell Marner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitchell Marner audience
#·InterestCategoryAffinity×
01Vegas Golden KnightsSports19.01×
02Bauer HockeySports10.44×
03Montreal CanadiensSports9.06×
04Winnipeg JetsSports8.35×
05NHLSports4.85×
06World SeriesSports3.89×
07Buffalo SabresSports3.69×
08Luka DončićSports3.21×
09Aaron RodgersSports3.03×
10Fox SportsMovies & TV2.51×
11Ice hockeySports2.45×
12Seattle MarinersSports2.33×
13San Francisco 49ersSports2.30×
14Anime conventionLiterature1.92×
15Mixed martial artsSports1.88×
16CBS SportsMovies & TV1.77×
17NBA FinalsSports1.67×
18College basketballSports1.62×
19PGA TourSports1.59×
20GamblingGames1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitchell Marner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitchell Marner audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
Risk AppetiteTHRILL1.19×
Early Adopter MentalityPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitchell Marner audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
CreativityOPEN0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitchell Marner have in United States?

Mitchell Marner has an estimated audience of 1,059,050 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mitchell Marner fans?

35.7% of Mitchell Marner fans are female, 64.3% are male, with an average age of 37.1 years.

03

Which brands do Mitchell Marner fans like most?

Mitchell Marner fans show strongest brand affinity for Vegas Golden Knights (19.01×), NHL (4.85×), and Montreal Canadiens (9.06×) over the country average.

04

Where do Mitchell Marner fans live in United States?

Mitchell Marner fans in United States are most concentrated in California (reach ~80K), New York (reach ~70K), and Nevada (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mitchell Marner fans also like?

Beyond Mitchell Marner itself, the audience over-indexes on NHL (4.85×), Montreal Canadiens (9.06×), Ice hockey (2.45×), and Aaron Rodgers (3.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Mitchell Marner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitchell Marner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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