Matthew Tkachuk Audience in United States
Matthew Tkachuk has an estimated audience of 1,261,050 people in United States. 35.0% are female, 65.0% are male, average age 37.3. Top brand affinities: Florida Panthers, Bauer Hockey, Ben Stiller, Kia Sportage, Calgary Flames.
Top brand affinities include Florida Panthers, Bauer Hockey, Ben Stiller, with strongest over-indexing on Florida Panthers (96.09× the country average). Demographically, the Matthew Tkachuk audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Matthew Tkachuk fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 37.3 |
| Estimated audience size | 1,261,050 |
Audience persona
The typical Matthew Tkachuk fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Florida Panthers.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florida Panthers | 96.09× | Sports |
| Bauer Hockey | 34.95× | Sports |
| Ben Stiller | 16.03× | Movies & TV |
| Kia Sportage | 24.13× | Cars & Mobility |
| Calgary Flames | 27.31× | Sports |
| Houston Astros | 7.85× | Sports |
| NHL | 4.58× | Sports |
| Ottawa Senators | 15.83× | Sports |
| Honda HR-V | 16.08× | Cars & Mobility |
| Dallas Stars | 6.62× | Sports |
| Los Angeles Dodgers | 3.94× | Sports |
| Pre-school playgroup | 17.2× | Kids & Family |
| Livemusic | 2.55× | Music & Radio |
| NBA Finals | 2.4× | Sports |
| Colorado Avalanche | 6.3× | Sports |
| Ice hockey | 2.65× | Sports |
| College basketball | 2.49× | Sports |
| Toronto Maple Leafs | 8.21× | Sports |
| Buffalo Sabres | 6.74× | Sports |
| Scooby-Doo | 2.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.25 |
| Sports Activity | POWER | 1.23 |
| Early Adopter Mentality | POWER | 1.23 |
| Luxury Orientation | PREMIUM | 1.2 |
| Patriotism | CONSERVATISM | 1.1 |
| Sustainability | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.3% |
| Canada | 40.2% |
| Finland | 2.0% |
See Matthew Tkachuk audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Matthew Tkachuk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.