Alex Ovechkin Audience in United States
Alex Ovechkin has an estimated audience of 1,805,107 people in United States. 35.2% are female, 64.8% are male, average age 37.2. Top brand affinities: Jonathan Davis, Alaska, Minnesota, Elsword, Nebraska.
Top brand affinities include Jonathan Davis, Alaska, Minnesota, with strongest over-indexing on Jonathan Davis (20.93× the country average). Demographically, the Alex Ovechkin audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Alex Ovechkin fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 37.2 |
| Estimated audience size | 1,805,107 |
Audience persona
The typical Alex Ovechkin fan in United States is more male, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jonathan Davis.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jonathan Davis | 20.93× | Music & Radio |
| Alaska | 3.53× | Travel & Leisure |
| Minnesota | 3.03× | Travel & Leisure |
| Elsword | 23.91× | Games |
| Nebraska | 3.51× | Travel & Leisure |
| Kerala | 6.48× | Travel & Leisure |
| Sinaloa | 3.53× | Travel & Leisure |
| Google Analytics | 4.09× | Internet & Social Media |
| Justice | 2.34× | Politics & Society |
| Pro-Ject | 2.93× | Music & Radio |
| JDSU | 2.13× | Business & Career |
| Staycation | 2.24× | Home & Garden |
| Sailor | 3.3× | Travel & Leisure |
| Bank account | 1.57× | Business & Career |
| Home staging | 2.77× | Home & Garden |
| Captain America (1990 film) | 2.08× | Movies & TV |
| Rajasthan | 7.41× | Travel & Leisure |
| Noodle (Gorillaz) | 1.55× | Music & Radio |
| Corona (band) | 2.47× | Music & Radio |
| Google Wallet | 3× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.23 |
| Sports Activity | POWER | 1.21 |
| Risk Appetite | THRILL | 1.11 |
| Patriotism | CONSERVATISM | 1.07 |
| Sustainability | BALANCE | 1.06 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.9% |
| Canada | 30.4% |
| Germany | 1.5% |
See Alex Ovechkin audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Alex Ovechkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.