Jason Robertson Audience in United States
Jason Robertson has an estimated audience of 602,675 people in United States. 35.5% are female, 64.5% are male, average age 37.3. Top brand affinities: Dallas Stars, Bauer Hockey, Kia Sportage, Aaron Rodgers, Houston Astros.
Top brand affinities include Dallas Stars, Bauer Hockey, Kia Sportage, with strongest over-indexing on Dallas Stars (47.15× the country average). Demographically, the Jason Robertson audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Jason Robertson fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.3 |
| Estimated audience size | 602,675 |
Audience persona
The typical Jason Robertson fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Dallas Stars.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dallas Stars | 47.15× | Sports |
| Bauer Hockey | 38.88× | Sports |
| Kia Sportage | 25.07× | Cars & Mobility |
| Aaron Rodgers | 6.74× | Sports |
| Houston Astros | 7.88× | Sports |
| NHL | 4.54× | Sports |
| Honda HR-V | 16.72× | Cars & Mobility |
| Calgary Flames | 15.24× | Sports |
| Pre-school playgroup | 17.83× | Kids & Family |
| Los Angeles Dodgers | 3.79× | Sports |
| Livemusic | 2.7× | Music & Radio |
| Florida Panthers | 6.17× | Sports |
| NBA Finals | 2.35× | Sports |
| Capital One | 1.85× | Business & Career |
| Ice hockey | 2.64× | Sports |
| Google Maps | 1.73× | Internet & Social Media |
| College basketball | 2.4× | Sports |
| Jeep Grand Cherokee | 4.79× | Cars & Mobility |
| Scooby-Doo | 2.31× | Movies & TV |
| FC Bayern Munich | 2.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.29 |
| Early Adopter Mentality | POWER | 1.22 |
| Sports Activity | POWER | 1.21 |
| Luxury Orientation | PREMIUM | 1.17 |
| Patriotism | CONSERVATISM | 1.09 |
| Extroversion | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.8% |
| Canada | 37.2% |
| Finland | 2.0% |
See Jason Robertson audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jason Robertson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.