True Grit (1969 film) Audience in United States

True Grit (1969 film) logo

True Grit (1969 film) has an estimated audience of 1,360,204 people in United States. 28.2% are female, 71.8% are male, average age 49.0. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Arnold Palmer, Enfamil, Temple Grandin, Ironmongery.

The average True Grit (1969 film) fan in United States is 49.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Arnold Palmer, Enfamil, with strongest over-indexing on Dog breed (2.06× the country average). Demographically, the True Grit (1969 film) audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of True Grit (1969 film) fans

Demographic split for True Grit (1969 film) audience in United States
MetricValue
Female28.2%
Male71.8%
Average age49.0
Estimated audience size1,360,204

Audience persona

The typical True Grit (1969 film) fan in United States is more male, around 49.0 years old, with strong Tradition tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for True Grit (1969 film) in United States
RegionReachAffinity
California129,8130.87×
Texas108,0910.92×
New York66,2810.87×
Florida65,7830.71×
Illinois40,3210.89×
Ohio36,9830.88×
Pennsylvania35,8790.78×
North Carolina35,8410.88×
Georgia33,2560.79×
Michigan31,5940.89×
Arizona31,0611.12×
Tennessee29,3951.08×
Washington29,2621.07×
Colorado29,0961.36×
Virginia27,5870.83×
Missouri26,6191.21×
Indiana22,6040.91×
Oklahoma21,3751.42×
Massachusetts21,1320.79×
Alabama20,7431.09×
New Jersey20,6230.6×
Wisconsin20,4881×
Maryland20,4450.87×
Arkansas20,2291.81×
Minnesota20,0901.03×
Oregon19,1951.23×
Kentucky18,1491.06×
South Carolina16,8280.82×
Utah16,7891.38×
Louisiana14,3020.82×
Kansas13,2891.24×
Iowa12,1831.09×
Mississippi11,8331.06×
Nevada10,0250.76×
Connecticut9,6010.7×
Idaho9,0731.33×
New Mexico7,8421.15×
Nebraska7,5011.1×
West Virginia6,1240.97×
Montana5,5761.48×
Maine4,6050.95×
New Hampshire4,4170.82×
Hawaii3,8330.66×
Alaska3,4311.18×
Wyoming3,3211.65×
South Dakota3,2501.03×
Washington, District of Columbia3,1450.77×
Rhode Island2,9230.68×
North Dakota2,6850.96×
Vermont2,2240.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for True Grit (1969 film) audience
BrandAffinityCategory
Dog breed2.06×Pets & Animals
Arnold Palmer2.03×Sports
Enfamil1.63×Kids & Family
Temple Grandin1.82×Literature
Ironmongery1.86×Home & Garden
Hypnagogia3.93×Health
The Finder (U.S. TV series)3.54×Movies & TV
Pendleton, Oregon2.29×Travel & Leisure
The Professor (Gilligan's Island)1.83×
Nielsen Corporation2×Business & Career
Bruklinas1.8×Travel & Leisure
Bulacan1.75×Travel & Leisure
Ted Ginn, Jr.2.29×Sports
VoIP gateway1.6×Technology & Electronics
British Grand Prix1.63×Sports
Aleksander Barkov, Jr.1.51×Sports
William F. Buckley, Jr.1.74×
Minestrone1.97×Food & Beverages
The Elder Scrolls IV: Knights of the Nine1.78×Games
aslan2.24×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by True Grit (1969 film) audience
TraitClusterScore
TraditionCONSERVATISM1.36
IndividualismJOY1.24
SpiritualityBALANCE1.22
DIY MentalityTHRILL1.11
Community OrientationOPEN1.08
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for True Grit (1969 film)
CountryShare
United States37.1%
France11.6%
Germany11.5%

See True Grit (1969 film) audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does True Grit (1969 film) have in United States?

True Grit (1969 film) has an estimated audience of 1,360,204 people in United States, concentrated in California and Texas.

What is the gender split and age of True Grit (1969 film) fans?

28.2% of True Grit (1969 film) fans are female, 71.8% are male, with an average age of 49.0 years.

Which brands do True Grit (1969 film) fans like most?

True Grit (1969 film) fans show strongest brand affinity for Dog breed (2.06×), Arnold Palmer (2.03×), and Enfamil (1.63×) over the country average.

Where do True Grit (1969 film) fans live in United States?

True Grit (1969 film) fans in United States are most concentrated in California (reach 129,813), Texas (reach 108,091), and New York (reach 66,281). These three regions account for the largest share of the active audience.

What other brands do True Grit (1969 film) fans also like?

Beyond True Grit (1969 film) itself, the audience over-indexes on Arnold Palmer (2.03×), Enfamil (1.63×), Temple Grandin (1.82×), and Ironmongery (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for True Grit (1969 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.