Tucson, Arizona Audience in United States
Tucson, Arizona has an estimated audience of 3,672,385 people in United States. 54.0% are female, 46.0% are male, average age 43.6. Top brand affinities: Goop, Google Home, headspace, Urban Outfitters, Hibachi.
Top brand affinities include Goop, Google Home, headspace, with strongest over-indexing on Goop (15.97× the country average). Demographically, the Tucson, Arizona audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Tucson, Arizona fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.6 |
| Estimated audience size | 3,672,385 |
Audience persona
The typical Tucson, Arizona fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 15.97× | Internet & Social Media |
| Google Home | 12.52× | Technology & Electronics |
| headspace | 16.13× | Health |
| Urban Outfitters | 3.2× | Shopping |
| Hibachi | 13.25× | Food & Beverages |
| Governor of Michigan | 12.31× | Politics & Society |
| Wok | 10.17× | Food & Beverages |
| Grace Slick | 11.44× | Music & Radio |
| Wikia | 4.4× | Internet & Social Media |
| Grinch | 5.21× | Movies & TV |
| Cherish (group) | 13.31× | Music & Radio |
| Nationality | 2.52× | Politics & Society |
| Vocal harmony | 5.04× | Music & Radio |
| Ira Glass | 18.61× | Music & Radio |
| Israel | 2.15× | Travel & Leisure |
| Fairy godmother | 7.31× | Literature |
| Progressive rock | 2.05× | Music & Radio |
| Guitarist (magazine) | 10.85× | Music & Radio |
| TV Fanatic | 10.06× | Movies & TV |
| Nebraska Cornhuskers football | 3.34× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.42 |
| Extroversion | THRILL | 1.42 |
| Travelling | THRILL | 1.42 |
| Urban Lifestyle | OPEN | 1.39 |
| Sports Activity | POWER | 1.26 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.3% |
| Mexico | 4.2% |
| Italy | 3.3% |
See Tucson, Arizona audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tucson, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.