Tupelo, Mississippi Audience in United States

Tupelo, Mississippi logo

Tupelo, Mississippi has an estimated audience of 503,880 people in United States. 65.2% are female, 34.8% are male, average age 45.3. Top regions: Mississippi, California, Florida. Top brand affinities: Whataburger, Israel, Pillow, Elsword, Historic site.

The average Tupelo, Mississippi fan in United States is 45.3 years old, more female, and lives primarily in Mississippi. The audience is concentrated in Mississippi, California, Florida. Top brand affinities include Whataburger, Israel, Pillow, with strongest over-indexing on Whataburger (1.52× the country average). Demographically, the Tupelo, Mississippi audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Tupelo, Mississippi fans

Demographic split for Tupelo, Mississippi audience in United States
MetricValue
Female65.2%
Male34.8%
Average age45.3
Estimated audience size503,880

Audience persona

The typical Tupelo, Mississippi fan in United States is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Tupelo, Mississippi in United States
RegionReachAffinity
Mississippi82,70019.92×
California34,7130.63×
Florida18,9190.55×
Texas18,0100.42×
Tennessee17,1461.7×
Alabama11,6171.65×
Georgia10,3380.67×
New York9,9330.35×
North Carolina9,4410.62×
Ohio7,8820.51×
Illinois6,9770.42×
Missouri6,2390.77×
Virginia6,2380.51×
South Carolina6,1900.82×
New Hampshire6,1043.07×
Michigan5,9080.45×
Pennsylvania5,8260.34×
Massachusetts5,7260.58×
Utah5,4171.2×
Louisiana5,3120.82×
Arkansas5,2791.27×
Oklahoma4,8850.87×
Wisconsin4,8090.63×
Indiana4,5400.49×
Colorado3,8620.49×
Washington3,3490.33×
New Jersey3,3060.26×
Kentucky3,1930.51×
Arizona2,9660.29×
Iowa2,9420.71×
Maryland2,7440.32×
Montana2,7051.94×
Minnesota2,6290.36×
Nebraska2,0700.82×
Oregon2,0480.35×
Kansas2,0270.51×
Idaho1,6160.64×
Connecticut1,5700.31×
Nevada1,2110.25×
Washington, District of Columbia7560.5×
Maine6630.37×
New Mexico6400.25×
West Virginia6350.27×
Rhode Island5480.34×
Hawaii4880.23×
South Dakota3660.31×
Vermont3410.38×
Delaware2910.21×
North Dakota2800.27×
Alaska2440.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tupelo, Mississippi audience
BrandAffinityCategory
Whataburger1.52×Food & Beverages
Israel1.77×Travel & Leisure
Pillow1.58×Home & Garden
Elsword10.07×Games
Historic site2.35×Arts & Culture
Zoo Tycoon (series)10.07×Games
Fairy godmother3.63×Literature
Urban horticulture1.55×Home & Garden
Governor of Michigan3.07×Politics & Society
Jeep Wagoneer2.28×Cars & Mobility
Home staging2.07×Home & Garden
Hipster3.69×Politics & Society
Goop1.99×Internet & Social Media
HydraFacial2.72×Beauty & Wellness
Hibachi2.59×Food & Beverages
Leverage (TV series)2.15×Movies & TV
Wok1.9×Food & Beverages
Hayward, California3.13×Travel & Leisure
Hampton University3.22×Business & Career
Cherish (group)3.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tupelo, Mississippi audience
TraitClusterScore
Quality AwarenessPREMIUM1.59
Family OrientationCONSERVATISM1.23
Community OrientationOPEN1.21
Price SensitivityPREMIUM1.2
DIY MentalityTHRILL1.19
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Tupelo, Mississippi
CountryShare
United States77.6%
United Kingdom8.3%
Colombia5.0%

See Tupelo, Mississippi audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tupelo, Mississippi have in United States?

Tupelo, Mississippi has an estimated audience of 503,880 people in United States, concentrated in Mississippi and California.

What is the gender split and age of Tupelo, Mississippi fans?

65.2% of Tupelo, Mississippi fans are female, 34.8% are male, with an average age of 45.3 years.

Which brands do Tupelo, Mississippi fans like most?

Tupelo, Mississippi fans show strongest brand affinity for Whataburger (1.52×), Israel (1.77×), and Pillow (1.58×) over the country average.

Where do Tupelo, Mississippi fans live in United States?

Tupelo, Mississippi fans in United States are most concentrated in Mississippi (reach 82,700), California (reach 34,713), and Florida (reach 18,919). These three regions account for the largest share of the active audience.

What other brands do Tupelo, Mississippi fans also like?

Beyond Tupelo, Mississippi itself, the audience over-indexes on Israel (1.77×), Pillow (1.58×), Elsword (10.07×), and Historic site (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tupelo, Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.