Turbo-diesel Audience in United States

Turbo-diesel has an estimated audience of 1,115,420 people in United States. 9.1% are female, 90.9% are male, average age 34.7. Top regions: California, Georgia, Texas. Top brand affinities: AutoZone, Kia Sportage, O'Reilly Auto Parts, Diesel engine, Advance Auto Parts.

The average Turbo-diesel fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include AutoZone, Kia Sportage, O'Reilly Auto Parts, with strongest over-indexing on AutoZone (6.59× the country average). Demographically, the Turbo-diesel audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Engine Type

Demographics of Turbo-diesel fans

Demographic split for Turbo-diesel audience in United States
MetricValue
Female9.1%
Male90.9%
Average age34.7
Estimated audience size1,115,420

Audience persona

The typical Turbo-diesel fan in United States is more male, around 34.7 years old, with strong Family Orientation tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Turbo-diesel in United States
RegionReachAffinity
California92,5240.75×
Georgia92,1332.68×
Texas86,5020.9×
Florida51,5460.68×
South Carolina36,9912.2×
North Carolina28,4990.85×
New York25,8500.41×
Minnesota23,2511.45×
Illinois21,0620.57×
Arizona21,0510.92×
Pennsylvania20,9590.56×
Oklahoma20,3651.64×
Ohio20,2360.59×
Michigan19,6220.67×
Tennessee18,4820.83×
Virginia17,2510.63×
Indiana16,7440.82×
Washington16,6230.74×
Colorado15,2330.87×
Alabama14,4730.93×
Missouri12,9180.72×
New Jersey12,8420.45×
Kentucky12,0890.86×
Wisconsin11,7100.7×
Massachusetts11,5060.52×
Louisiana11,2480.78×
Oregon10,9170.85×
Maryland10,7280.56×
Wyoming10,6846.46×
Kansas7,9440.9×
Arkansas6,9410.76×
Nevada6,8810.64×
Iowa6,7340.73×
Utah6,5110.65×
Mississippi5,2090.57×
Connecticut4,9490.44×
New Mexico4,6840.84×
Idaho4,5380.81×
West Virginia4,3000.83×
Nebraska4,2130.75×
Hawaii3,7930.79×
South Dakota3,6921.43×
Alaska3,6781.54×
Montana3,4741.12×
North Dakota3,0821.34×
New Hampshire3,0370.69×
Rhode Island2,9330.83×
Maine2,9310.73×
Vermont2,8841.47×
Delaware2,8450.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turbo-diesel audience
BrandAffinityCategory
AutoZone6.59×Cars & Mobility
Kia Sportage31.32×Cars & Mobility
O'Reilly Auto Parts8.24×Cars & Mobility
Diesel engine11.53×Cars & Mobility
Advance Auto Parts7.47×Cars & Mobility
CarGurus4.86×Cars & Mobility
Honda HR-V20.88×Cars & Mobility
Google Maps3.15×Internet & Social Media
Honda Accord11.15×Cars & Mobility
Jeep Grand Cherokee7.69×Cars & Mobility
Dakar Rally16.97×Sports
Enterprise Rent-A-Car4.09×Cars & Mobility
Livemusic3.57×Music & Radio
Dodge Ram7.23×Cars & Mobility
GMC6.32×Cars & Mobility
Pre-school playgroup22.11×Kids & Family
Gala20×News
Hatchback5.68×Cars & Mobility
Family car6.77×Cars & Mobility
Houston Astros5.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turbo-diesel audience
TraitClusterScore
Family OrientationCONSERVATISM1.82
Need for SecurityCONSERVATISM1.71
Luxury OrientationPREMIUM1.35
Career OrientationPOWER1.34
LGBTQ+ IdentityOPEN1.23
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Turbo-diesel
CountryShare
Philippines30.1%
United States29.8%
Australia7.5%

See Turbo-diesel audiences in other countries

More Engine Type audiences in United States

Frequently asked questions

How many fans does Turbo-diesel have in United States?

Turbo-diesel has an estimated audience of 1,115,420 people in United States, concentrated in California and Georgia.

What is the gender split and age of Turbo-diesel fans?

9.1% of Turbo-diesel fans are female, 90.9% are male, with an average age of 34.7 years.

Which brands do Turbo-diesel fans like most?

Turbo-diesel fans show strongest brand affinity for AutoZone (6.59×), Kia Sportage (31.32×), and O'Reilly Auto Parts (8.24×) over the country average.

Where do Turbo-diesel fans live in United States?

Turbo-diesel fans in United States are most concentrated in California (reach 92,524), Georgia (reach 92,133), and Texas (reach 86,502). These three regions account for the largest share of the active audience.

What other brands do Turbo-diesel fans also like?

Beyond Turbo-diesel itself, the audience over-indexes on Kia Sportage (31.32×), O'Reilly Auto Parts (8.24×), Diesel engine (11.53×), and Advance Auto Parts (7.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turbo-diesel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.