Turbo-diesel Audience in United States

Turbo-diesel has an estimated audience of 1,115,420 people in United States. 9.1% are female, 90.9% are male, average age 34.7. Top regions: California, Georgia, Texas. Top brand affinities: The Devil's Rejects, Elsword, MK, Hipster, Tezz.
The average Turbo-diesel fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include The Devil's Rejects, Elsword, MK, with strongest over-indexing on The Devil's Rejects (20× the country average). Demographically, the Turbo-diesel audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Engine Type
Demographics of Turbo-diesel fans
| Metric | Value |
|---|---|
| Female | 9.1% |
| Male | 90.9% |
| Average age | 34.7 |
| Estimated audience size | 1,115,420 |
Audience persona
The typical Turbo-diesel fan in United States is more male, around 34.7 years old, with strong Family Orientation tendencies and a notable affinity for The Devil's Rejects.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 92,524 | 0.75× |
| Georgia | 92,133 | 2.68× |
| Texas | 86,502 | 0.9× |
| Florida | 51,546 | 0.68× |
| South Carolina | 36,991 | 2.2× |
| North Carolina | 28,499 | 0.85× |
| New York | 25,850 | 0.41× |
| Minnesota | 23,251 | 1.45× |
| Illinois | 21,062 | 0.57× |
| Arizona | 21,051 | 0.92× |
| Pennsylvania | 20,959 | 0.56× |
| Oklahoma | 20,365 | 1.64× |
| Ohio | 20,236 | 0.59× |
| Michigan | 19,622 | 0.67× |
| Tennessee | 18,482 | 0.83× |
| Virginia | 17,251 | 0.63× |
| Indiana | 16,744 | 0.82× |
| Washington | 16,623 | 0.74× |
| Colorado | 15,233 | 0.87× |
| Alabama | 14,473 | 0.93× |
| Missouri | 12,918 | 0.72× |
| New Jersey | 12,842 | 0.45× |
| Kentucky | 12,089 | 0.86× |
| Wisconsin | 11,710 | 0.7× |
| Massachusetts | 11,506 | 0.52× |
| Louisiana | 11,248 | 0.78× |
| Oregon | 10,917 | 0.85× |
| Maryland | 10,728 | 0.56× |
| Wyoming | 10,684 | 6.46× |
| Kansas | 7,944 | 0.9× |
| Arkansas | 6,941 | 0.76× |
| Nevada | 6,881 | 0.64× |
| Iowa | 6,734 | 0.73× |
| Utah | 6,511 | 0.65× |
| Mississippi | 5,209 | 0.57× |
| Connecticut | 4,949 | 0.44× |
| New Mexico | 4,684 | 0.84× |
| Idaho | 4,538 | 0.81× |
| West Virginia | 4,300 | 0.83× |
| Nebraska | 4,213 | 0.75× |
| Hawaii | 3,793 | 0.79× |
| South Dakota | 3,692 | 1.43× |
| Alaska | 3,678 | 1.54× |
| Montana | 3,474 | 1.12× |
| North Dakota | 3,082 | 1.34× |
| New Hampshire | 3,037 | 0.69× |
| Rhode Island | 2,933 | 0.83× |
| Maine | 2,931 | 0.73× |
| Vermont | 2,884 | 1.47× |
| Delaware | 2,845 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Devil's Rejects | 20× | Movies & TV |
| Elsword | 31.32× | Games |
| MK | 5.72× | Music & Radio |
| Hipster | 11.15× | Politics & Society |
| Tezz | 8.2× | Movies & TV |
| Hammock camping | 7.93× | Travel & Leisure |
| N1 road (South Africa) | 4.38× | Travel & Leisure |
| Goose (band) | 6.55× | Pets & Animals |
| Combat sport | 1.53× | Sports |
| Northrop Grumman | 5.49× | Business & Career |
| Hog Hunting | 2.9× | Sports |
| Keith Stanfield | 5.55× | Movies & TV |
| Riedel (glass manufacturer) | 20× | Home & Garden |
| Israel | 1.58× | Travel & Leisure |
| Unique Gifts | 1.65× | Shopping |
| Arrietty | 9.51× | Movies & TV |
| Home staging | 3.27× | Home & Garden |
| Irrigation sprinkler | 5.89× | Home & Garden |
| Monogram | 2.13× | Home & Garden |
| Diane Sawyer | 4.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.82 |
| Need for Security | CONSERVATISM | 1.71 |
| Luxury Orientation | PREMIUM | 1.35 |
| Career Orientation | POWER | 1.34 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Quality Awareness | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 30.1% |
| United States | 29.8% |
| Australia | 7.5% |
See Turbo-diesel audiences in other countries
More Engine Type audiences in United States
- Turbocharger (9,004,140)
- V8 engine (7,430,038)
- V6 engine (2,902,736)
- Two-stroke engine (424,848)
- V4 engine (331,244)
Frequently asked questions
How many fans does Turbo-diesel have in United States?
Turbo-diesel has an estimated audience of 1,115,420 people in United States, concentrated in California and Georgia.
What is the gender split and age of Turbo-diesel fans?
9.1% of Turbo-diesel fans are female, 90.9% are male, with an average age of 34.7 years.
Which brands do Turbo-diesel fans like most?
Turbo-diesel fans show strongest brand affinity for The Devil's Rejects (20×), Elsword (31.32×), and MK (5.72×) over the country average.
Where do Turbo-diesel fans live in United States?
Turbo-diesel fans in United States are most concentrated in California (reach 92,524), Georgia (reach 92,133), and Texas (reach 86,502). These three regions account for the largest share of the active audience.
What other brands do Turbo-diesel fans also like?
Beyond Turbo-diesel itself, the audience over-indexes on Elsword (31.32×), MK (5.72×), Hipster (11.15×), and Tezz (8.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Turbo-diesel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.