Tustin, California Audience in United States

Tustin, California logo

Tustin, California has an estimated audience of 620,266 people in United States. 66.0% are female, 34.0% are male, average age 39.8. Top regions: California, Texas, Michigan. Top brand affinities: Justice, Minnesota, Panama, Home construction, Penn & Teller.

The average Tustin, California fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Justice, Minnesota, Panama, with strongest over-indexing on Justice (6.02× the country average). Demographically, the Tustin, California audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Tustin, California fans

Demographic split for Tustin, California audience in United States
MetricValue
Female66.0%
Male34.0%
Average age39.8
Estimated audience size620,266

Audience persona

The typical Tustin, California fan in United States is more female, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Tustin, California in United States
RegionReachAffinity
California465,20020.72×
Texas31,6590.59×
Michigan27,6411.7×
New York21,5770.62×
Florida19,0930.45×
Pennsylvania17,4150.83×
Washington16,1581.3×
Arizona13,8001.09×
Illinois12,4880.6×
Nevada9,9661.66×
Virginia9,9210.66×
Colorado8,8450.9×
Georgia8,6030.45×
New Jersey8,5270.54×
Oregon7,7671.09×
Ohio7,6850.4×
North Carolina7,6600.41×
Wisconsin7,4430.8×
Massachusetts7,1710.59×
Utah5,0440.91×
Maryland5,0370.47×
Tennessee4,5710.37×
Minnesota4,3670.49×
Missouri4,2820.43×
Indiana4,1190.36×
Oklahoma3,1050.45×
Hawaii3,0651.15×
South Carolina2,9840.32×
Louisiana2,7540.34×
Kentucky2,7160.35×
Idaho2,6640.86×
Connecticut2,3770.38×
Kansas1,9980.41×
Alabama1,9720.23×
Iowa1,9550.38×
New Mexico1,8940.61×
Washington, District of Columbia1,7200.92×
Arkansas1,4820.29×
Mississippi1,2710.25×
Nebraska1,2170.39×
New Hampshire1,0260.42×
West Virginia8520.3×
Alaska8510.64×
Montana7980.46×
Rhode Island7820.4×
South Dakota7320.51×
Maine7300.33×
North Dakota6580.52×
Delaware6540.38×
Wyoming6360.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tustin, California audience
BrandAffinityCategory
Justice6.02×Politics & Society
Minnesota3.22×Travel & Leisure
Panama5.47×Travel & Leisure
Home construction1.56×Home & Garden
Penn & Teller5.33×Movies & TV
St Matthew Passion26.23×
Barclays Center7.53×Sports
Mothercare1.75×Kids & Family
Mackenzie Foy4.13×Fashion & Accessoires
JTV (Indonesia)2.82×
Leverage (TV series)2.59×Movies & TV
Shelby Foote5.18×Literature
Mortgage insurance1.74×Business & Career
Mad About You4.55×Movies & TV
Toros de Tijuana9.22×Sports
Dental hygienist2.16×Health
War on Terror1.97×Politics & Society
Ayrton Senna2.46×Sports
Tierra Cali1.86×Travel & Leisure
Grand Prairie, Texas1.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tustin, California audience
TraitClusterScore
Urban LifestyleOPEN1.72
TravellingTHRILL1.41
IndulgenceJOY1.33
Luxury OrientationPREMIUM1.32
Healthy LifestyleBALANCE1.24
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Tustin, California
CountryShare
United States77.8%
Mexico15.5%
Peru3.5%

See Tustin, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Tustin, California have in United States?

Tustin, California has an estimated audience of 620,266 people in United States, concentrated in California and Texas.

What is the gender split and age of Tustin, California fans?

66.0% of Tustin, California fans are female, 34.0% are male, with an average age of 39.8 years.

Which brands do Tustin, California fans like most?

Tustin, California fans show strongest brand affinity for Justice (6.02×), Minnesota (3.22×), and Panama (5.47×) over the country average.

Where do Tustin, California fans live in United States?

Tustin, California fans in United States are most concentrated in California (reach 465,200), Texas (reach 31,659), and Michigan (reach 27,641). These three regions account for the largest share of the active audience.

What other brands do Tustin, California fans also like?

Beyond Tustin, California itself, the audience over-indexes on Minnesota (3.22×), Panama (5.47×), Home construction (1.56×), and Penn & Teller (5.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tustin, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.