Rascasse Audience Intelligence

Unbreakable Kimmy Schmidt Audience in United States

A data profile of the people who buy, follow and care about Unbreakable Kimmy Schmidt in United States — modelled from more than twelve digital signal sources. Unbreakable Kimmy Schmidt has an estimated audience of 457,636 people in United States.

#23among Sitcom in United States#3398among Movie / TV Show / Series in United States#7145in Movies & TV

The average Unbreakable Kimmy Schmidt fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Better Call Saul, Anne Hathaway, George Clooney, with strongest over-indexing on Better Call Saul (32.71× the country average).

Demographically, the Unbreakable Kimmy Schmidt audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unbreakable Kimmy Schmidt fan in United States is more female, around 31.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Better Call Saul.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unbreakable Kimmy Schmidt profile in United States.

Audience size
458K
in United States
Gender
71.0%♀
29.0% male
Age
31.8
average years
Country rank
#38580
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unbreakable Kimmy Schmidt viewers

71.0% are female, 29.0% are male, average age 31.8.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Unbreakable Kimmy Schmidt audience in United States
MetricValue
Female71.0%
Male29.0%
Average age31.8
Estimated audience size457,636
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Unbreakable Kimmy Schmidt audience in United States
Age bracketShare%
16-1934%
20-2929%
30-3918%
40-4911%
50+7%
Fig. 04

Worldwide distribution

63.0%

of the worldwide Unbreakable Kimmy Schmidt audience comes from United States.

Worldwide audience distribution share by country for Unbreakable Kimmy Schmidt
CountryShare
United States63.0%
Canada6.7%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unbreakable Kimmy Schmidt audience in United States is strongest.

Fig. 05

Top regions by affinity

Unbreakable Kimmy Schmidt fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~7K1.38×
02Minnesota~9K1.33×
03Washington, District of Columbia~2K1.33×
04New York~30K1.31×
05Washington~10K1.25×
06Vermont<1K1.18×
07Massachusetts~10K1.17×
08Maine~2K1.17×
09Maryland~9K1.16×
10Utah~5K1.15×
11Colorado~8K1.14×
12Missouri~8K1.11×
13Wisconsin~8K1.11×
14Connecticut~5K1.10×
15New Hampshire~2K1.08×
16Rhode Island~2K1.08×
17Illinois~20K1.06×
18Pennsylvania~20K1.04×
19New Jersey~10K1.03×
20Virginia~10K1.03×
21Montana~1K1.03×
22Alaska~1K1.02×
23Kansas~4K1.01×
24Idaho~2K1.00×
25Indiana~8K0.99×
26California~50K0.97×
27Nebraska~2K0.97×
28Michigan~10K0.96×
29Ohio~10K0.95×
30Iowa~4K0.95×
31Oklahoma~5K0.94×
32Arizona~9K0.93×
33Kentucky~5K0.93×
34Arkansas~4K0.92×
35New Mexico~2K0.92×
36Delaware~1K0.92×
37North Dakota<1K0.92×
38Tennessee~8K0.90×
39South Dakota<1K0.90×
40North Carolina~10K0.89×
41West Virginia~2K0.89×
42Georgia~10K0.86×
43Hawaii~2K0.86×
44South Carolina~6K0.84×
45Texas~30K0.83×
46Louisiana~5K0.81×
47Nevada~4K0.81×
48Alabama~5K0.77×
49Florida~20K0.76×
50Mississippi~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Unbreakable Kimmy Schmidt, United States
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unbreakable Kimmy Schmidt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unbreakable Kimmy Schmidt audience
#·InterestCategoryAffinity×
01Better Call SaulMovies & TV32.71×
02Anne HathawayMovies & TV10.09×
03George ClooneyMovies & TV9.88×
04Rotten TomatoesMovies & TV4.64×
05IKEAHome & Garden2.80×
06Discount storesShopping2.57×
07TV game showsMovies & TV2.56×
08SubwayFood & Beverages2.52×
09Trader Joe'sShopping2.31×
10TV talkshowsMovies & TV2.28×
11Pizza HutFood & Beverages2.27×
12TMZInternet & Social Media2.17×
13AirbnbTravel & Leisure2.14×
14Shopping mallsShopping2.12×
15McDonald'sFood & Beverages2.08×
16PinterestInternet & Social Media2.05×
17RedditInternet & Social Media2.05×
18StarbucksFood & Beverages2.00×
19Mortgage loansBusiness & Career1.91×
20PodcastMusic & Radio1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unbreakable Kimmy Schmidt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unbreakable Kimmy Schmidt audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.77×
Price SensitivityPREMIUM1.62×
Urban LifestyleOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unbreakable Kimmy Schmidt audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.57×
TraditionCONSERVATISM0.62×
DIY MentalityTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unbreakable Kimmy Schmidt have in United States?

Unbreakable Kimmy Schmidt has an estimated audience of 457,636 people in United States, concentrated in California and New York.

02

What is the gender split and age of Unbreakable Kimmy Schmidt viewers?

71.0% of Unbreakable Kimmy Schmidt fans are female, 29.0% are male, with an average age of 31.8 years.

03

Which brands do Unbreakable Kimmy Schmidt fans like most?

Unbreakable Kimmy Schmidt fans show strongest brand affinity for Better Call Saul (32.71×), Anne Hathaway (10.09×), and George Clooney (9.88×) over the country average.

04

Where do Unbreakable Kimmy Schmidt fans live in United States?

Unbreakable Kimmy Schmidt fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Unbreakable Kimmy Schmidt fans also like?

Beyond Unbreakable Kimmy Schmidt itself, the audience over-indexes on Anne Hathaway (10.09×), George Clooney (9.88×), IKEA (2.8×), and Pinterest (2.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Unbreakable Kimmy Schmidt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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