Unbreakable Kimmy Schmidt Audience in United States

Unbreakable Kimmy Schmidt has an estimated audience of 460,489 people in United States. 71.0% are female, 29.0% are male, average age 31.8. Top regions: California, New York, Texas. Top brand affinities: Better Call Saul, Superman, Harry Potter, George Clooney, Anne Hathaway.

The average Unbreakable Kimmy Schmidt fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Better Call Saul, Superman, Harry Potter, with strongest over-indexing on Better Call Saul (31.81× the country average). Demographically, the Unbreakable Kimmy Schmidt audience skews more female with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of Unbreakable Kimmy Schmidt fans

Demographic split for Unbreakable Kimmy Schmidt audience in United States
MetricValue
Female71.0%
Male29.0%
Average age31.8
Estimated audience size460,489

Audience persona

The typical Unbreakable Kimmy Schmidt fan in United States is more female, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Better Call Saul.

Top regions in United States

Top regions ranked by reach for Unbreakable Kimmy Schmidt in United States
RegionReachAffinity
California52,3061.03×
New York35,0791.36×
Texas34,4020.87×
Florida24,0340.77×
Illinois17,0371.11×
Pennsylvania16,8901.09×
Ohio13,6280.96×
New Jersey12,6961.08×
Washington12,6811.37×
North Carolina12,3580.89×
Georgia12,2570.86×
Virginia11,8121.05×
Michigan11,7620.98×
Massachusetts10,9331.21×
Minnesota9,7991.49×
Maryland9,4491.19×
Arizona9,0690.96×
Colorado8,7551.21×
Indiana8,4691.01×
Missouri8,3541.13×
Tennessee8,1560.88×
Wisconsin7,6671.11×
Oregon7,6221.44×
South Carolina5,5680.8×
Kentucky5,1870.9×
Connecticut5,0461.09×
Utah4,8871.19×
Oklahoma4,7070.92×
Louisiana4,6050.78×
Alabama4,5230.7×
Kansas3,6111×
Nevada3,5470.8×
Iowa3,4170.9×
Arkansas3,3210.88×
Mississippi2,5660.68×
Idaho2,1740.94×
Nebraska2,1210.92×
New Hampshire2,0151.11×
New Mexico1,9840.86×
Maine1,9031.15×
Washington, District of Columbia1,8431.33×
West Virginia1,7000.79×
Hawaii1,5920.8×
Rhode Island1,5611.06×
Montana1,2060.94×
Delaware1,1550.91×
Vermont9621.19×
Alaska9530.97×
South Dakota8080.76×
North Dakota7540.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unbreakable Kimmy Schmidt audience
BrandAffinityCategory
Better Call Saul31.81×Movies & TV
Superman2.55×Movies & TV
Harry Potter2.89×Movies & TV
George Clooney6.94×Movies & TV
Anne Hathaway5.56×Movies & TV
Dave Chappelle8.51×Movies & TV
New York Knicks4.43×Sports
Do it yourself (DIY)1.83×Home & Garden
Los Angeles Lakers2.77×Sports
Chicago Bulls3.44×Sports
Streetwear2.67×Fashion & Accessoires
Millie Bobby Brown3.51×Movies & TV
IKEA2.18×Home & Garden
Batman2.33×Movies & TV
Reddit1.82×Internet & Social Media
Los Angeles Clippers4.34×Sports
Cleveland Cavaliers3.35×Sports
Podcast1.63×Music & Radio
Target Corporation1.52×Shopping
Houston Rockets3.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unbreakable Kimmy Schmidt audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.9
Early Adopter MentalityPOWER1.59
Luxury OrientationPREMIUM1.43
Urban LifestyleOPEN1.4
SustainabilityBALANCE1.27
Social Media UsageJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Unbreakable Kimmy Schmidt
CountryShare
United States63.7%
Canada6.6%
United Kingdom5.8%

See Unbreakable Kimmy Schmidt audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does Unbreakable Kimmy Schmidt have in United States?

Unbreakable Kimmy Schmidt has an estimated audience of 460,489 people in United States, concentrated in California and New York.

What is the gender split and age of Unbreakable Kimmy Schmidt fans?

71.0% of Unbreakable Kimmy Schmidt fans are female, 29.0% are male, with an average age of 31.8 years.

Which brands do Unbreakable Kimmy Schmidt fans like most?

Unbreakable Kimmy Schmidt fans show strongest brand affinity for Better Call Saul (31.81×), Superman (2.55×), and Harry Potter (2.89×) over the country average.

Where do Unbreakable Kimmy Schmidt fans live in United States?

Unbreakable Kimmy Schmidt fans in United States are most concentrated in California (reach 52,306), New York (reach 35,079), and Texas (reach 34,402). These three regions account for the largest share of the active audience.

What other brands do Unbreakable Kimmy Schmidt fans also like?

Beyond Unbreakable Kimmy Schmidt itself, the audience over-indexes on Superman (2.55×), Harry Potter (2.89×), George Clooney (6.94×), and Anne Hathaway (5.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unbreakable Kimmy Schmidt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.