Rascasse Audience Intelligence

United Artists Target Market in United States

A data profile of the people who buy, follow and care about United Artists in United States — modelled from more than twelve digital signal sources. United Artists has an estimated audience of 427,855 people in United States.

#4141among Brand in United States#7395in Movies & TV

The average United Artists fan in United States is 46.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Charlie Chaplin, Lily James, International education, with strongest over-indexing on Charlie Chaplin (49.6× the country average).

Demographically, the United Artists audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United Artists fan in United States is more male, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Charlie Chaplin.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Artists profile in United States.

Audience size
428K
in United States
Gender
44.9%♀
55.1% male
Age
46.1
average years
Country rank
#40052
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of United Artists

44.9% are female, 55.1% are male, average age 46.1.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for United Artists audience in United States
MetricValue
Female44.9%
Male55.1%
Average age46.1
Estimated audience size427,855
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the United Artists audience in United States
Age bracketShare%
16-196%
20-2914%
30-3919%
40-4924%
50+37%
Fig. 04

Worldwide distribution

69.2%

of the worldwide United Artists audience comes from United States.

Worldwide audience distribution share by country for United Artists
CountryShare
United States69.2%
United Kingdom5.4%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Artists audience in United States is strongest.

Fig. 05

Top regions by affinity

United Artists customers by region in United States
#RegionReachAffinity×
01New Jersey~30K3.05×
02California~100K2.26×
03New York~40K1.67×
04Indiana~10K1.67×
05Colorado~10K1.56×
06Pennsylvania~20K1.55×
07Texas~40K1.09×
08Michigan~10K1.08×
09Washington, District of Columbia~1K1.05×
10Alaska<1K1.04×
11Delaware~1K1.01×
12Vermont<1K1.01×
13Louisiana~5K1.00×
14New Mexico~2K1.00×
15South Dakota<1K1.00×
16North Dakota<1K1.00×
17Ohio~10K0.97×
18West Virginia~2K0.97×
19Maine~1K0.97×
20Montana~1K0.97×
21Maryland~7K0.96×
22New Hampshire~2K0.96×
23Rhode Island~1K0.96×
24Oregon~5K0.95×
25Idaho~2K0.95×
26Hawaii~2K0.95×
27Kansas~3K0.94×
28Missouri~6K0.93×
29Kentucky~5K0.93×
30Connecticut~4K0.93×
31Mississippi~3K0.93×
32Iowa~3K0.93×
33Nebraska~2K0.93×
34Illinois~10K0.92×
35Georgia~10K0.92×
36Arizona~8K0.92×
37Massachusetts~8K0.92×
38Oklahoma~4K0.92×
39Nevada~4K0.92×
40Utah~4K0.92×
41Arkansas~3K0.92×
42Alabama~5K0.91×
43Washington~8K0.90×
44Tennessee~8K0.89×
45South Carolina~6K0.88×
46Minnesota~5K0.87×
47North Carolina~10K0.86×
48Wisconsin~6K0.86×
49Virginia~9K0.85×
50Florida~20K0.83×
Fig. 06

Affinity by region

Affinity by region — United Artists, United States
0.83×1.00×3.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Artists audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Artists audience
#·InterestCategoryAffinity×
01Charlie ChaplinMovies & TV49.60×
02Lily JamesMovies & TV36.25×
03Bill NighyMovies & TV21.49×
04James DeanMovies & TV20.10×
05International educationBusiness & Career20.00×
0624 (TV series)Movies & TV20.00×
07Michael FassbenderMovies & TV20.00×
08Saturday Night FeverMovies & TV19.09×
09House of Cards (U.S. TV series)Movies & TV17.05×
10Fantastic Beasts and Where to Find ThemPets & Animals15.50×
11Art dealerArts & Culture15.30×
12Ralph FiennesMovies & TV14.01×
13Die HardMovies & TV12.06×
14Rosamund PikeMovies & TV11.23×
15Pulp FictionMovies & TV7.99×
16Berlin WallTravel & Leisure7.52×
17Liam NeesonMovies & TV6.48×
18Anne HathawayMovies & TV5.03×
19Robert RedfordMovies & TV3.67×
20CNNMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Artists audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Artists audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
SpiritualityBALANCE1.79×
Urban LifestyleOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Artists audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Quality AwarenessPREMIUM0.72×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is United Artists's target market in United States?

United Artists's target market in United States covers an estimated 427,855 people, concentrated in California and Texas.

02

What is the gender split and age of United Artists customers?

44.9% of the United Artists audience are female, 55.1% are male, with an average age of 46.1 years.

03

Which brands do United Artists fans like most?

United Artists fans show strongest brand affinity for Charlie Chaplin (49.6×), Lily James (36.25×), and International education (20×) over the country average.

04

Where do United Artists fans live in United States?

United Artists fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do United Artists fans also like?

Beyond United Artists itself, the audience over-indexes on Lily James (36.25×), International education (20×), James Dean (20.1×), and 24 (TV series) (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See United Artists audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United Artists. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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