United States Department of Commerce Audience in United States

United States Department of Commerce logo

United States Department of Commerce has an estimated audience of 1,117,370 people in United States. 58.8% are female, 41.2% are male, average age 45.0. Top regions: California, Virginia, Texas. Top brand affinities: Lulu 黃路梓茵, Pillow, Urban Outfitters, Minnesota, Alaska.

The average United States Department of Commerce fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Lulu 黃路梓茵, Pillow, Urban Outfitters, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the United States Department of Commerce audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of United States Department of Commerce fans

Demographic split for United States Department of Commerce audience in United States
MetricValue
Female58.8%
Male41.2%
Average age45.0
Estimated audience size1,117,370

Audience persona

The typical United States Department of Commerce fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for United States Department of Commerce in United States
RegionReachAffinity
California84,1770.69×
Virginia63,6572.34×
Texas58,1940.61×
Washington, District of Columbia54,28716.16×
New York50,3880.81×
Florida47,7450.63×
Maryland44,8762.34×
Illinois24,1000.65×
Georgia23,0730.67×
Pennsylvania21,8920.58×
North Carolina21,1960.63×
Ohio20,3520.59×
Massachusetts18,3890.84×
New Jersey18,1230.64×
Washington16,6560.74×
Colorado15,4100.88×
Arizona15,1750.67×
Michigan15,0870.52×
Tennessee11,6010.52×
Minnesota11,0140.69×
Indiana10,7550.53×
Wisconsin9,9690.59×
Missouri9,9630.55×
South Carolina9,7180.58×
Louisiana8,4490.59×
Oregon7,9950.62×
Alabama7,7380.5×
Connecticut7,3390.65×
Oklahoma7,1900.58×
Nevada7,1870.67×
Kentucky6,0280.43×
Utah5,5630.56×
Mississippi5,0580.55×
Kansas5,0250.57×
Iowa4,4380.48×
Arkansas4,3570.47×
Idaho3,3880.6×
New Hampshire3,3360.76×
Rhode Island3,3220.93×
New Mexico3,0470.54×
Nebraska2,8580.51×
Hawaii2,7900.58×
Maine2,7160.68×
West Virginia2,5300.49×
Alaska2,1460.9×
Montana1,8710.6×
Delaware1,7130.56×
Vermont1,6830.86×
South Dakota1,4120.55×
Wyoming1,3310.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Department of Commerce audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Pillow5.2×Home & Garden
Urban Outfitters1.98×Shopping
Minnesota1.58×Travel & Leisure
Alaska1.53×Travel & Leisure
HydraFacial6.88×Beauty & Wellness
Nebraska2.02×Travel & Leisure
Urban horticulture2.29×Home & Garden
Jesse Plemons2.19×Movies & TV
3D printing1.6×Technology & Electronics
Kay Arthur14.46×Literature
Saving1.67×Business & Career
Kendra Scott1.57×Fashion & Accessoires
Wikia1.81×Internet & Social Media
Monogram2×Home & Garden
ICF International20.68×Business & Career
Gilbert Burns (fighter)7.84×Sports
Sailor2.38×Travel & Leisure
Home staging2.55×Home & Garden
TeachHUB1.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Department of Commerce audience
TraitClusterScore
PatriotismCONSERVATISM2.44
Community OrientationOPEN1.9
DIY MentalityTHRILL1.52
Convenience OrientationPREMIUM1.48
SpiritualityBALANCE1.34
Family OrientationCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for United States Department of Commerce
CountryShare
United States93.0%
India1.2%
United Kingdom1.0%

See United States Department of Commerce audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does United States Department of Commerce have in United States?

United States Department of Commerce has an estimated audience of 1,117,370 people in United States, concentrated in California and Virginia.

What is the gender split and age of United States Department of Commerce fans?

58.8% of United States Department of Commerce fans are female, 41.2% are male, with an average age of 45.0 years.

Which brands do United States Department of Commerce fans like most?

United States Department of Commerce fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Pillow (5.2×), and Urban Outfitters (1.98×) over the country average.

Where do United States Department of Commerce fans live in United States?

United States Department of Commerce fans in United States are most concentrated in California (reach 84,177), Virginia (reach 63,657), and Texas (reach 58,194). These three regions account for the largest share of the active audience.

What other brands do United States Department of Commerce fans also like?

Beyond United States Department of Commerce itself, the audience over-indexes on Pillow (5.2×), Urban Outfitters (1.98×), Minnesota (1.58×), and Alaska (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Department of Commerce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.