University of Ottawa Audience in United States

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University of Ottawa has an estimated audience of 447,696 people in United States. 61.0% are female, 39.0% are male, average age 49.0. Top regions: California, New York, Texas. Top brand affinities: Goop, Home staging, Jill Scott, Fantozzi (film), Urban horticulture.

The average University of Ottawa fan in United States is 49.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Home staging, Jill Scott, with strongest over-indexing on Goop (5.49× the country average). Demographically, the University of Ottawa audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Ottawa fans

Demographic split for University of Ottawa audience in United States
MetricValue
Female61.0%
Male39.0%
Average age49.0
Estimated audience size447,696

Audience persona

The typical University of Ottawa fan in United States is more female, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for University of Ottawa in United States
RegionReachAffinity
California48,4390.98×
New York37,8521.51×
Texas33,1240.86×
Florida24,5540.81×
Massachusetts18,8442.14×
Virginia16,4221.51×
Pennsylvania15,5221.03×
Illinois15,3521.03×
Michigan13,3161.14×
New Jersey13,0721.15×
Ohio11,1170.81×
Maryland10,5161.37×
Washington10,4681.17×
Georgia10,2430.74×
North Carolina9,7300.72×
Arizona7,3700.81×
Colorado6,8920.98×
Minnesota6,6271.03×
Indiana6,4840.79×
Missouri6,2790.87×
Connecticut6,1571.37×
Wisconsin5,7690.86×
Oregon5,6531.1×
Kansas5,0061.42×
Tennessee4,9110.55×
Washington, District of Columbia3,7182.76×
Louisiana3,4420.6×
South Carolina3,3600.5×
Kentucky3,3100.59×
Alabama3,2740.52×
Oklahoma3,1440.63×
Iowa2,9250.79×
New Hampshire2,7481.56×
Vermont2,7193.46×
Maine2,7071.69×
Utah2,6730.67×
Nevada2,5570.59×
Arkansas2,0940.57×
Rhode Island1,6031.13×
Hawaii1,5940.83×
Nebraska1,5700.7×
Mississippi1,3470.37×
New Mexico1,2830.57×
Idaho1,1550.51×
West Virginia1,1120.53×
Montana9070.73×
Alaska8320.87×
Delaware7920.64×
South Dakota7160.69×
North Dakota6970.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Ottawa audience
BrandAffinityCategory
Goop5.49×Internet & Social Media
Home staging4.3×Home & Garden
Jill Scott4.53×Music & Radio
Fantozzi (film)59.42×Movies & TV
Urban horticulture2.28×Home & Garden
Wok4.02×Food & Beverages
edureka17.43×Business & Career
Kappa Sigma6.54×Business & Career
Historic site1.91×Arts & Culture
Hocus Pocus2.11×Movies & TV
The Other Woman (2009 film)3.75×Movies & TV
headspace4×Health
ABC 7 Chicago1.81×Movies & TV
San Gil3.08×Travel & Leisure
KiwiCo2.72×Kids & Family
Steampunk1.92×Fashion & Accessoires
Iron Man (film)1.85×Movies & TV
WESH1.88×Movies & TV
Captain Fantastic (film)3.72×Movies & TV
Collective unconscious10.94×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Ottawa audience
TraitClusterScore
PatriotismCONSERVATISM2
Community OrientationOPEN1.3
Need for SecurityCONSERVATISM1.28
Price SensitivityPREMIUM1.21
Family OrientationCONSERVATISM1.19
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for University of Ottawa
CountryShare
United States43.6%
Canada26.9%
India6.4%

See University of Ottawa audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Ottawa have in United States?

University of Ottawa has an estimated audience of 447,696 people in United States, concentrated in California and New York.

What is the gender split and age of University of Ottawa fans?

61.0% of University of Ottawa fans are female, 39.0% are male, with an average age of 49.0 years.

Which brands do University of Ottawa fans like most?

University of Ottawa fans show strongest brand affinity for Goop (5.49×), Home staging (4.3×), and Jill Scott (4.53×) over the country average.

Where do University of Ottawa fans live in United States?

University of Ottawa fans in United States are most concentrated in California (reach 48,439), New York (reach 37,852), and Texas (reach 33,124). These three regions account for the largest share of the active audience.

What other brands do University of Ottawa fans also like?

Beyond University of Ottawa itself, the audience over-indexes on Home staging (4.3×), Jill Scott (4.53×), Fantozzi (film) (59.42×), and Urban horticulture (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Ottawa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.