A data profile of the people who buy, follow and care about University of Ottawa in United States — modelled from more than twelve digital signal sources. University of Ottawa has an estimated audience of 447,696 people in United States.
The average University of Ottawa fan in United States is 49.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Christopher Guest, Jeopardy!, Robert Redford, with strongest over-indexing on Christopher Guest (117.87× the country average).
Demographically, the University of Ottawa audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical University of Ottawa fan in United States is more female, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Christopher Guest.
The key figures that characterise the University of Ottawa profile in United States.
61.0% are female, 39.0% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 49.0 |
| Estimated audience size | 447,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 9% | |
| 30-39 | 11% | |
| 40-49 | 14% | |
| 50+ | 57% |
Where the University of Ottawa audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~2K | 2.56× | |
| 02 | Washington, District of Columbia | ~3K | 1.97× | |
| 03 | Massachusetts | ~20K | 1.90× | |
| 04 | New Hampshire | ~2K | 1.41× | |
| 05 | New York | ~30K | 1.37× | |
| 06 | Maryland | ~10K | 1.37× | |
| 07 | Maine | ~2K | 1.37× | |
| 08 | Virginia | ~10K | 1.31× | |
| 09 | Kansas | ~5K | 1.28× | |
| 10 | Connecticut | ~5K | 1.22× | |
| 11 | New Jersey | ~10K | 1.15× | |
| 12 | Washington | ~10K | 1.13× | |
| 13 | Rhode Island | ~1K | 1.04× | |
| 14 | Oregon | ~5K | 1.03× | |
| 15 | Illinois | ~20K | 1.02× | |
| 16 | Michigan | ~10K | 1.01× | |
| 17 | Pennsylvania | ~10K | 0.99× | |
| 18 | Minnesota | ~6K | 0.98× | |
| 19 | Alaska | <1K | 0.98× | |
| 20 | California | ~50K | 0.97× | |
| 21 | Delaware | ~1K | 0.97× | |
| 22 | Hawaii | ~2K | 0.96× | |
| 23 | North Dakota | <1K | 0.96× | |
| 24 | Colorado | ~7K | 0.95× | |
| 25 | Montana | ~1K | 0.95× | |
| 26 | South Dakota | <1K | 0.94× | |
| 27 | Florida | ~30K | 0.91× | |
| 28 | West Virginia | ~2K | 0.89× | |
| 29 | Arizona | ~8K | 0.88× | |
| 30 | Missouri | ~6K | 0.88× | |
| 31 | Iowa | ~3K | 0.88× | |
| 32 | Nebraska | ~2K | 0.88× | |
| 33 | Wisconsin | ~6K | 0.87× | |
| 34 | New Mexico | ~2K | 0.87× | |
| 35 | Idaho | ~2K | 0.87× | |
| 36 | Mississippi | ~3K | 0.85× | |
| 37 | Texas | ~30K | 0.84× | |
| 38 | Arkansas | ~3K | 0.84× | |
| 39 | Oklahoma | ~4K | 0.83× | |
| 40 | Utah | ~3K | 0.82× | |
| 41 | Ohio | ~10K | 0.81× | |
| 42 | Indiana | ~7K | 0.81× | |
| 43 | Kentucky | ~4K | 0.80× | |
| 44 | Georgia | ~10K | 0.79× | |
| 45 | Louisiana | ~5K | 0.79× | |
| 46 | Nevada | ~3K | 0.79× | |
| 47 | North Carolina | ~10K | 0.77× | |
| 48 | Alabama | ~5K | 0.77× | |
| 49 | Tennessee | ~7K | 0.74× | |
| 50 | South Carolina | ~5K | 0.73× |
The strongest cross-interests of the University of Ottawa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christopher Guest | Movies & TV | 117.87× | ||
| 02 | Money transmitter | Business & Career | 56.04× | ||
| 03 | Jeopardy! | Movies & TV | 18.58× | ||
| 04 | Columbo | Movies & TV | 17.73× | ||
| 05 | Bob Barker | Movies & TV | 12.21× | ||
| 06 | Monarchy | Politics & Society | 10.51× | ||
| 07 | Wheel of Fortune (U.S. game show) | Movies & TV | 8.22× | ||
| 08 | Sam Elliott | Movies & TV | 7.98× | ||
| 09 | Robert Redford | Movies & TV | 7.36× | ||
| 10 | Black comedy | Movies & TV | 4.71× | ||
| 11 | Quiz | Games | 3.65× | ||
| 12 | T-Mobile | Technology & Electronics | 2.67× | ||
| 13 | MSN | News | 2.55× | ||
| 14 | Walmart | Shopping | 1.94× | ||
| 15 | Alcoholic beverages | Food & Beverages | 1.90× | ||
| 16 | Smartphones | Technology & Electronics | 1.90× | ||
| 17 | Recipes | Food & Beverages | 1.85× | ||
| 18 | Cooking | Food & Beverages | 1.79× | ||
| 19 | Home improvement | Home & Garden | 1.74× | ||
| 20 | X | Internet & Social Media | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.26× | |
| Need for Security | CONSERVATISM | 1.78× | |
| Indulgence | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.66× | |
| Design Affinity | PREMIUM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.70× |
University of Ottawa has an estimated audience of 447,696 people in United States, concentrated in California and New York.
61.0% of University of Ottawa fans are female, 39.0% are male, with an average age of 49.0 years.
University of Ottawa fans show strongest brand affinity for Christopher Guest (117.87×), Jeopardy! (18.58×), and Robert Redford (7.36×) over the country average.
University of Ottawa fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond University of Ottawa itself, the audience over-indexes on Jeopardy! (18.58×), Robert Redford (7.36×), Monarchy (10.51×), and Wheel of Fortune (U.S. game show) (8.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for University of Ottawa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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