USA Network Audience in United States

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USA Network has an estimated audience of 3,065,829 people in United States. 47.6% are female, 52.4% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: Goop, Grinch, Grace Slick, Wok, Dog breed.

The average USA Network fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Grinch, Grace Slick, with strongest over-indexing on Goop (8.07× the country average). Demographically, the USA Network audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of USA Network fans

Demographic split for USA Network audience in United States
MetricValue
Female47.6%
Male52.4%
Average age37.7
Estimated audience size3,065,829

Audience persona

The typical USA Network fan in United States is balanced, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for USA Network in United States
RegionReachAffinity
California292,9940.87×
New York283,4581.65×
Texas233,8730.89×
Florida195,8380.94×
Pennsylvania123,6311.2×
New Jersey109,3281.4×
North Carolina108,7261.18×
Illinois107,2771.05×
Ohio102,7141.09×
Virginia97,7671.31×
Georgia92,5870.98×
Michigan79,3050.99×
Massachusetts67,9871.13×
Maryland66,9561.27×
Tennessee61,0200.99×
Indiana60,6081.08×
Missouri58,1141.18×
Washington52,0220.85×
Kentucky50,5351.31×
South Carolina49,9721.08×
Wisconsin49,0601.06×
Arizona46,9140.75×
Colorado44,3680.92×
Minnesota43,2790.99×
Connecticut39,3731.28×
Louisiana37,3850.95×
Alabama36,9210.86×
Oklahoma36,1031.06×
Oregon32,4620.92×
Nevada26,0130.88×
Iowa25,7281.02×
Mississippi24,5970.97×
Arkansas22,1150.88×
Kansas21,9890.91×
Utah19,9040.72×
West Virginia16,6851.17×
Nebraska14,2170.92×
Washington, District of Columbia13,0431.42×
Rhode Island12,6601.3×
Idaho12,0630.78×
New Mexico11,9870.78×
Maine11,7141.07×
New Hampshire10,8300.9×
Hawaii8,2210.62×
Delaware8,2060.97×
Montana5,7700.68×
South Dakota5,5910.79×
North Dakota5,4780.87×
Vermont5,1910.96×
Alaska3,2080.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USA Network audience
BrandAffinityCategory
Goop8.07×Internet & Social Media
Grinch5.78×Movies & TV
Grace Slick12.47×Music & Radio
Wok9.06×Food & Beverages
Dog breed1.57×Pets & Animals
Israel2.54×Travel & Leisure
Governor of Michigan8.83×Politics & Society
Chromebook6.45×Technology & Electronics
Vocal harmony4.47×Music & Radio
Google Home6.09×Technology & Electronics
Product design1.83×Business & Career
Captain America (1990 film)4.16×Movies & TV
Bank account2.21×Business & Career
Urban Outfitters1.57×Shopping
The Halal Guys5.19×Food & Beverages
Google Photos1.95×Technology & Electronics
El Paso County, Colorado9.66×Travel & Leisure
Hibachi5.59×Food & Beverages
Cryptic crossword10.75×Technology & Electronics
Pro-Ject2.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USA Network audience
TraitClusterScore
Early Adopter MentalityPOWER1.44
ExtroversionTHRILL1.39
LGBTQ+ IdentityOPEN1.21
Risk AppetiteTHRILL1.21
Healthy LifestyleBALANCE1.19
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for USA Network
CountryShare
United States91.3%
Canada4.2%
Brazil1.7%

See USA Network audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does USA Network have in United States?

USA Network has an estimated audience of 3,065,829 people in United States, concentrated in California and New York.

What is the gender split and age of USA Network fans?

47.6% of USA Network fans are female, 52.4% are male, with an average age of 37.7 years.

Which brands do USA Network fans like most?

USA Network fans show strongest brand affinity for Goop (8.07×), Grinch (5.78×), and Grace Slick (12.47×) over the country average.

Where do USA Network fans live in United States?

USA Network fans in United States are most concentrated in California (reach 292,994), New York (reach 283,458), and Texas (reach 233,873). These three regions account for the largest share of the active audience.

What other brands do USA Network fans also like?

Beyond USA Network itself, the audience over-indexes on Grinch (5.78×), Grace Slick (12.47×), Wok (9.06×), and Dog breed (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.