Rascasse Audience Intelligence

USA Network Target Market in United States

A data profile of the people who buy, follow and care about USA Network in United States — modelled from more than twelve digital signal sources. USA Network has an estimated audience of 3,114,710 people in United States.

#1026among Brand in United States#1285in Movies & TV

The average USA Network fan in United States is 37.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Ariel Winter, Vince McMahon, Josh Gad, with strongest over-indexing on Ariel Winter (25.5× the country average).

Demographically, the USA Network audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USA Network fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Ariel Winter.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USA Network profile in United States.

Audience size
3.1M
in United States
Gender
47.6%♀
52.4% male
Age
37.7
average years
Country rank
#9989
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of USA Network

47.6% are female, 52.4% are male, average age 37.7.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for USA Network audience in United States
MetricValue
Female47.6%
Male52.4%
Average age37.7
Estimated audience size3,114,710
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the USA Network audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

91.4%

of the worldwide USA Network audience comes from United States.

Worldwide audience distribution share by country for USA Network
CountryShare
United States91.4%
Canada4.1%
Brazil1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USA Network audience in United States is strongest.

Fig. 05

Top regions by affinity

USA Network customers by region in United States
#RegionReachAffinity×
01New York~300K1.53×
02Iowa~40K1.52×
03Rhode Island~10K1.38×
04Connecticut~40K1.36×
05New Jersey~100K1.34×
06Washington, District of Columbia~10K1.29×
07West Virginia~20K1.26×
08Maryland~70K1.23×
09Virginia~90K1.21×
10Kentucky~50K1.18×
11Indiana~70K1.17×
12Maine~10K1.17×
13Pennsylvania~100K1.16×
14Massachusetts~70K1.16×
15Vermont~6K1.13×
16North Carolina~100K1.10×
17Missouri~50K1.10×
18South Carolina~50K1.08×
19Ohio~100K1.06×
20Minnesota~50K1.03×
21Wisconsin~50K1.01×
22Delaware~9K1.01×
23North Dakota~6K1.00×
24Tennessee~60K0.99×
25South Dakota~7K0.99×
26Illinois~100K0.98×
27New Hampshire~10K0.98×
28Michigan~80K0.96×
29Oklahoma~30K0.96×
30Mississippi~20K0.96×
31Nebraska~10K0.96×
32Louisiana~40K0.92×
33Florida~200K0.91×
34Georgia~80K0.90×
35Kansas~20K0.90×
36Colorado~40K0.88×
37Alabama~40K0.85×
38Oregon~30K0.85×
39Nevada~30K0.85×
40Arkansas~20K0.85×
41Montana~7K0.83×
42New Mexico~10K0.81×
43Texas~200K0.80×
44Idaho~10K0.79×
45Arizona~50K0.76×
46California~300K0.75×
47Washington~50K0.75×
48Utah~20K0.70×
49Alaska~4K0.68×
50Hawaii~8K0.64×
Fig. 06

Affinity by region

Affinity by region — USA Network, United States
0.64×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USA Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USA Network audience
#·InterestCategoryAffinity×
01Ariel WinterMovies & TV25.50×
02ColumboMovies & TV19.60×
0312 MonkeysMovies & TV17.81×
04Josh GadMovies & TV17.55×
05Evan Rachel WoodMovies & TV16.25×
06Adam DeVineMovies & TV13.72×
07Vince McMahonSports12.55×
08Michael SheenMovies & TV11.41×
09Jon FavreauMovies & TV8.73×
10Joe ManganielloMovies & TV8.65×
11Guillermo del ToroMovies & TV6.02×
12John CenaSports4.88×
13GrapplingSports3.94×
14Investment managementBusiness & Career2.84×
15Staples (Canada)Business & Career2.15×
16CBS SportsMovies & TV1.97×
17WWESports1.94×
18SupermanMovies & TV1.77×
19HollywoodTravel & Leisure1.68×
20Wendy'sFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USA Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USA Network audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Community OrientationOPEN1.27×
Early Adopter MentalityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USA Network audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
SustainabilityBALANCE0.75×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is USA Network's target market in United States?

USA Network's target market in United States covers an estimated 3,114,710 people, concentrated in New York and California.

02

What is the gender split and age of USA Network customers?

47.6% of the USA Network audience are female, 52.4% are male, with an average age of 37.7 years.

03

Which brands do USA Network fans like most?

USA Network fans show strongest brand affinity for Ariel Winter (25.5×), Vince McMahon (12.55×), and Josh Gad (17.55×) over the country average.

04

Where do USA Network fans live in United States?

USA Network fans in United States are most concentrated in New York (reach ~300K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do USA Network fans also like?

Beyond USA Network itself, the audience over-indexes on Vince McMahon (12.55×), Josh Gad (17.55×), Evan Rachel Wood (16.25×), and Columbo (19.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See USA Network audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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