Usability Audience in United States

Usability logo

Usability has an estimated audience of 1,886,320 people in United States. 47.4% are female, 52.6% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Mangaka, Wikia, Vocal harmony, Product design.

The average Usability fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Mangaka, Wikia, with strongest over-indexing on Jesse Plemons (9.8× the country average). Demographically, the Usability audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Usability fans

Demographic split for Usability audience in United States
MetricValue
Female47.4%
Male52.6%
Average age37.4
Estimated audience size1,886,320

Audience persona

The typical Usability fan in United States is balanced, around 37.4 years old, with strong Need for Security tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Usability in United States
RegionReachAffinity
California221,4261.07×
Texas144,4550.89×
Florida129,4931.01×
New York115,5421.1×
Tennessee69,8141.85×
North Carolina68,6981.21×
Georgia64,5391.11×
Illinois60,6580.97×
New Jersey54,2751.13×
Pennsylvania52,6530.83×
Massachusetts51,0681.37×
Ohio50,0340.86×
Virginia47,6751.04×
Mississippi46,7253.01×
Arkansas44,3532.85×
Washington43,5391.15×
Michigan43,5070.88×
Arizona34,9210.91×
Maryland33,9021.05×
Alabama33,1971.26×
Indiana30,4310.88×
Missouri26,4770.87×
Colorado26,2050.88×
Wisconsin24,6220.87×
Louisiana24,2821×
Minnesota23,9990.89×
Oregon23,5101.09×
South Carolina22,0470.78×
Kentucky16,9660.72×
Oklahoma16,8680.81×
Utah13,9670.83×
Connecticut13,4800.71×
Iowa13,1280.84×
Kansas11,7140.79×
Nevada11,5550.63×
Hawaii10,5661.3×
Idaho8,9460.95×
Washington, District of Columbia6,8871.21×
Nebraska6,3950.68×
New Mexico5,7960.61×
New Hampshire5,5150.74×
West Virginia5,1080.58×
Rhode Island4,4840.75×
Maine4,4820.66×
Alaska4,2181.05×
Montana3,8310.73×
North Dakota3,5340.91×
South Dakota2,8740.66×
Delaware2,5100.48×
Vermont2,4810.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Usability audience
BrandAffinityCategory
Jesse Plemons9.8×Movies & TV
Mangaka10.87×Literature
Wikia7.8×Internet & Social Media
Vocal harmony7.68×Music & Radio
Product design2.37×Business & Career
Historic site5.03×Arts & Culture
Governor of Michigan7.33×Politics & Society
Natural rubber1.86×Cars & Mobility
Staycation2.67×Home & Garden
Bank account1.97×Business & Career
Morphine (band)6.12×Music & Radio
Nebraska Cornhuskers football2.52×Sports
El Paso County, Colorado8.71×Travel & Leisure
Nipsey Hussle3.89×Music & Radio
Home staging3.48×Home & Garden
Jaws3.59×Movies & TV
Grinch2.59×Movies & TV
Queens College, City University of New York4.51×Business & Career
Goop3.12×Internet & Social Media
Kendra Scott1.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Usability audience
TraitClusterScore
Need for SecurityCONSERVATISM2.32
Risk AppetiteTHRILL2.03
Early Adopter MentalityPOWER1.75
Luxury OrientationPREMIUM1.61
Design AffinityPREMIUM1.57
SustainabilityBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Usability
CountryShare
United States33.7%
Japan9.6%
United Kingdom6.2%

See Usability audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Usability have in United States?

Usability has an estimated audience of 1,886,320 people in United States, concentrated in California and Texas.

What is the gender split and age of Usability fans?

47.4% of Usability fans are female, 52.6% are male, with an average age of 37.4 years.

Which brands do Usability fans like most?

Usability fans show strongest brand affinity for Jesse Plemons (9.8×), Mangaka (10.87×), and Wikia (7.8×) over the country average.

Where do Usability fans live in United States?

Usability fans in United States are most concentrated in California (reach 221,426), Texas (reach 144,455), and Florida (reach 129,493). These three regions account for the largest share of the active audience.

What other brands do Usability fans also like?

Beyond Usability itself, the audience over-indexes on Mangaka (10.87×), Wikia (7.8×), Vocal harmony (7.68×), and Product design (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Usability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.