Vegetable oil Audience in United States

Vegetable oil logo

Vegetable oil has an estimated audience of 5,404,868 people in United States. 77.9% are female, 22.1% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Bank account, Oneida County, New York, headspace.

The average Vegetable oil fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Bank account, with strongest over-indexing on Goop (7.86× the country average). Demographically, the Vegetable oil audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Vegetable oil fans

Demographic split for Vegetable oil audience in United States
MetricValue
Female77.9%
Male22.1%
Average age44.6
Estimated audience size5,404,868

Audience persona

The typical Vegetable oil fan in United States is more female, around 44.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Vegetable oil in United States
RegionReachAffinity
California699,2301.18×
Texas546,9551.18×
Florida377,4151.03×
New York348,4331.15×
Illinois209,0341.16×
Georgia193,1781.16×
Pennsylvania181,0130.99×
North Carolina171,2981.05×
Ohio168,6191.01×
Michigan150,0851.06×
New Jersey136,4260.99×
Virginia133,8291.02×
Tennessee120,9311.12×
Washington118,6931.09×
Indiana104,8441.06×
Arizona100,4690.91×
Maryland99,7681.07×
Massachusetts98,0440.92×
Missouri88,7451.02×
South Carolina85,4991.05×
Louisiana82,8201.19×
Wisconsin82,6091.02×
Minnesota81,5111.05×
Alabama77,7381.03×
Colorado73,4590.86×
Kentucky71,7731.06×
Oklahoma63,1691.05×
Oregon62,5661.01×
Connecticut54,4781×
Nevada53,8951.03×
Mississippi52,7371.18×
Arkansas49,9001.12×
Iowa46,7601.05×
Utah44,6980.92×
Kansas43,9011.03×
Nebraska27,9561.03×
Idaho24,9790.92×
New Mexico23,6750.87×
Hawaii22,9530.99×
West Virginia21,3820.85×
New Hampshire19,2100.9×
Maine17,5140.9×
Rhode Island16,1920.94×
Washington, District of Columbia14,5120.89×
Delaware13,6750.92×
Montana13,2220.88×
North Dakota11,2001.01×
South Dakota10,5070.84×
Alaska8,6120.74×
Vermont6,9550.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vegetable oil audience
BrandAffinityCategory
Goop7.86×Internet & Social Media
Governor of Michigan9.24×Politics & Society
Bank account3.04×Business & Career
Oneida County, New York16.11×
headspace9.66×Health
Wok6.48×Food & Beverages
Collectable1.58×Kids & Family
Hibachi7.52×Food & Beverages
Google Home6.02×Technology & Electronics
Grinch3.73×Movies & TV
Minnesota1.53×Travel & Leisure
Cherish (group)9.55×Music & Radio
Fairy godmother6.52×Literature
Grace Slick7.61×Music & Radio
TV Fanatic9.04×Movies & TV
Vocal harmony3.65×Music & Radio
Israel1.69×Travel & Leisure
Pillow1.69×Home & Garden
Jeep Wagoneer4.42×Cars & Mobility
3D printing1.9×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vegetable oil audience
TraitClusterScore
Healthy LifestyleBALANCE1.71
ExtroversionTHRILL1.69
DIY MentalityTHRILL1.62
Price SensitivityPREMIUM1.62
SustainabilityBALANCE1.6
Design AffinityPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Vegetable oil
CountryShare
United States22.2%
United Kingdom5.3%
India4.5%

See Vegetable oil audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Vegetable oil have in United States?

Vegetable oil has an estimated audience of 5,404,868 people in United States, concentrated in California and Texas.

What is the gender split and age of Vegetable oil fans?

77.9% of Vegetable oil fans are female, 22.1% are male, with an average age of 44.6 years.

Which brands do Vegetable oil fans like most?

Vegetable oil fans show strongest brand affinity for Goop (7.86×), Governor of Michigan (9.24×), and Bank account (3.04×) over the country average.

Where do Vegetable oil fans live in United States?

Vegetable oil fans in United States are most concentrated in California (reach 699,230), Texas (reach 546,955), and Florida (reach 377,415). These three regions account for the largest share of the active audience.

What other brands do Vegetable oil fans also like?

Beyond Vegetable oil itself, the audience over-indexes on Governor of Michigan (9.24×), Bank account (3.04×), Oneida County, New York (16.11×), and headspace (9.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegetable oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.