Walker Hayes Audience in United States
Walker Hayes has an estimated audience of 529,950 people in United States. 63.8% are female, 36.2% are male, average age 40.1. Top brand affinities: Product design, KiwiCo, Whataburger, Israel, Goop.
Top brand affinities include Product design, KiwiCo, Whataburger, with strongest over-indexing on Product design (3.13× the country average). Demographically, the Walker Hayes audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Walker Hayes fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 40.1 |
| Estimated audience size | 529,950 |
Audience persona
The typical Walker Hayes fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.13× | Business & Career |
| KiwiCo | 6.58× | Kids & Family |
| Whataburger | 1.65× | Food & Beverages |
| Israel | 1.87× | Travel & Leisure |
| Goop | 3.93× | Internet & Social Media |
| UK garage | 3.6× | Music & Radio |
| Unique Gifts | 1.55× | Shopping |
| Meals on Wheels | 3.61× | Food & Beverages |
| Governor of Michigan | 4.59× | Politics & Society |
| Saving | 1.71× | Business & Career |
| Wok | 3.68× | Food & Beverages |
| Elsword | 8.97× | Games |
| Pro-Ject | 2.21× | Music & Radio |
| Birthday Gifts | 1.66× | Kids & Family |
| headspace | 4.8× | Health |
| Hibachi | 3.99× | Food & Beverages |
| Isometric exercise | 4.24× | Sports |
| Sinaloa | 1.76× | Travel & Leisure |
| Google Home | 2.96× | Technology & Electronics |
| Avneet Kaur | 12.26× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.53 |
| Community Orientation | OPEN | 1.2 |
| Tradition | CONSERVATISM | 1.17 |
| DIY Mentality | THRILL | 1.16 |
| Family Orientation | CONSERVATISM | 1.16 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.6% |
| Canada | 4.5% |
| Australia | 1.8% |
See Walker Hayes audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Walker Hayes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.