A data profile of the people who buy, follow and care about WareHouse in United States — modelled from more than twelve digital signal sources. WareHouse has an estimated audience of 4,331,737 people in United States.
The average WareHouse fan in United States is 39.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.52× the country average).
Demographically, the WareHouse audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical WareHouse fan in United States is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Concerts.
The key figures that characterise the WareHouse profile in United States.
51.5% are female, 48.5% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 39.0 |
| Estimated audience size | 4,331,737 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide WareHouse audience comes from United States.
| Country | Share |
|---|---|
| United States | 32.8% |
| Brazil | 8.4% |
| United Kingdom | 8.1% |
Where the WareHouse audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~90K | 2.23× | |
| 02 | Virginia | ~90K | 1.69× | |
| 03 | Kansas | ~30K | 1.49× | |
| 04 | Texas | ~300K | 1.43× | |
| 05 | Georgia | ~100K | 1.41× | |
| 06 | Wyoming | ~5K | 1.39× | |
| 07 | California | ~300K | 1.37× | |
| 08 | Florida | ~200K | 1.28× | |
| 09 | New Jersey | ~70K | 1.28× | |
| 10 | Indiana | ~50K | 1.28× | |
| 11 | Utah | ~30K | 1.22× | |
| 12 | Nevada | ~30K | 1.21× | |
| 13 | Arizona | ~60K | 1.18× | |
| 14 | Tennessee | ~50K | 1.15× | |
| 15 | Illinois | ~90K | 1.14× | |
| 16 | Pennsylvania | ~90K | 1.11× | |
| 17 | Ohio | ~80K | 1.11× | |
| 18 | Colorado | ~40K | 1.10× | |
| 19 | Washington, District of Columbia | ~7K | 1.07× | |
| 20 | Louisiana | ~30K | 1.05× | |
| 21 | North Carolina | ~70K | 1.04× | |
| 22 | South Carolina | ~40K | 1.04× | |
| 23 | New York | ~100K | 1.01× | |
| 24 | Mississippi | ~20K | 1.01× | |
| 25 | Washington | ~50K | 0.99× | |
| 26 | Idaho | ~10K | 0.99× | |
| 27 | Alabama | ~30K | 0.96× | |
| 28 | Arkansas | ~20K | 0.95× | |
| 29 | Delaware | ~6K | 0.95× | |
| 30 | Missouri | ~30K | 0.92× | |
| 31 | Oklahoma | ~20K | 0.92× | |
| 32 | Kentucky | ~30K | 0.90× | |
| 33 | Oregon | ~20K | 0.86× | |
| 34 | Nebraska | ~10K | 0.86× | |
| 35 | Connecticut | ~20K | 0.82× | |
| 36 | West Virginia | ~9K | 0.81× | |
| 37 | Iowa | ~20K | 0.80× | |
| 38 | Massachusetts | ~40K | 0.79× | |
| 39 | New Mexico | ~9K | 0.76× | |
| 40 | South Dakota | ~4K | 0.75× | |
| 41 | Michigan | ~40K | 0.74× | |
| 42 | Minnesota | ~20K | 0.74× | |
| 43 | Alaska | ~4K | 0.74× | |
| 44 | Hawaii | ~7K | 0.73× | |
| 45 | Wisconsin | ~20K | 0.70× | |
| 46 | New Hampshire | ~6K | 0.69× | |
| 47 | Rhode Island | ~5K | 0.68× | |
| 48 | Montana | ~4K | 0.68× | |
| 49 | North Dakota | ~3K | 0.68× | |
| 50 | Maine | ~5K | 0.57× |
The strongest cross-interests of the WareHouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.52× | ||
| 02 | Depop | Fashion & Accessoires | 2.16× | ||
| 03 | Livemusic | Music & Radio | 1.88× | ||
| 04 | Compact car | Cars & Mobility | 1.73× | ||
| 05 | Labor Day | Politics & Society | 1.68× | ||
| 06 | Megan Fox | Movies & TV | 1.66× | ||
| 07 | Movie theater | Movies & TV | 1.65× | ||
| 08 | Film score | Music & Radio | 1.61× | ||
| 09 | Tony Award | Arts & Culture | 1.61× | ||
| 10 | Music festivals | Music & Radio | 1.59× | ||
| 11 | Us Weekly | Internet & Social Media | 1.59× | ||
| 12 | Web server | Technology & Electronics | 1.58× | ||
| 13 | Voucher | Shopping | 1.57× | ||
| 14 | Bars | Travel & Leisure | 1.53× | ||
| 15 | Brewing | Food & Beverages | 1.53× | ||
| 16 | Nightlife | Arts & Culture | 1.52× | ||
| 17 | Hors d'oeuvre | Food & Beverages | 1.52× | ||
| 18 | Convention center | Business & Career | 1.52× | ||
| 19 | Foodie | Food & Beverages | 1.51× | ||
| 20 | Flatbread | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Community Orientation | OPEN | 1.21× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| DIY Mentality | THRILL | 0.90× | |
| Creativity | OPEN | 0.91× |
WareHouse has an estimated audience of 4,331,737 people in United States, concentrated in California and Texas.
51.5% of WareHouse fans are female, 48.5% are male, with an average age of 39.0 years.
WareHouse fans show strongest brand affinity for Concerts (2.52×), Bars (1.53×), and Livemusic (1.88×) over the country average.
WareHouse fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond WareHouse itself, the audience over-indexes on Bars (1.53×), Livemusic (1.88×), Foodie (1.51×), and Music festivals (1.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for WareHouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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