Rascasse Audience Intelligence

Watermelon Audience in United States

A data profile of the people who buy, follow and care about Watermelon in United States — modelled from more than twelve digital signal sources. Watermelon has an estimated audience of 3,367,929 people in United States.

#15among Fruit in United States#4774among Topic in United States#599in Food & Beverages

The average Watermelon fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food Lion, Malibu Rum, Sonic Drive-In, with strongest over-indexing on Food Lion (1.5× the country average).

Demographically, the Watermelon audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Watermelon fan in United States is more female, around 39.0 years old, with strong Social Media Usage tendencies and a notable affinity for Food Lion.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Watermelon profile in United States.

Audience size
3.4M
in United States
Gender
67.5%♀
32.5% male
Age
39.0
average years
Country rank
#9338
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Watermelon fans

67.5% are female, 32.5% are male, average age 39.0.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Watermelon audience in United States
MetricValue
Female67.5%
Male32.5%
Average age39.0
Estimated audience size3,367,929
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Watermelon audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3916%
40-4920%
50+23%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Watermelon audience comes from United States.

Worldwide audience distribution share by country for Watermelon
CountryShare
United States24.1%
Thailand8.8%
Taiwan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Watermelon audience in United States is strongest.

Fig. 05

Top regions by affinity

Watermelon fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~60K1.28×
02Mississippi~30K1.25×
03Georgia~100K1.23×
04Texas~300K1.18×
05South Carolina~60K1.17×
06North Carolina~100K1.14×
07Oklahoma~40K1.14×
08Arkansas~30K1.13×
09California~400K1.12×
10Indiana~70K1.11×
11Alabama~50K1.10×
12Nebraska~20K1.10×
13New Jersey~90K1.09×
14Virginia~90K1.09×
15Missouri~60K1.09×
16Kentucky~50K1.09×
17Kansas~30K1.09×
18Pennsylvania~100K1.08×
19Maryland~60K1.08×
20Illinois~100K1.06×
21Michigan~90K1.04×
22New York~200K1.03×
23Ohio~100K1.03×
24Utah~30K1.03×
25Florida~200K1.02×
26North Dakota~7K1.01×
27Washington~70K1.00×
28Nevada~30K1.00×
29Connecticut~30K0.99×
30Delaware~9K0.99×
31South Dakota~8K0.99×
32Arizona~70K0.98×
33Tennessee~70K0.98×
34Minnesota~50K0.98×
35Iowa~30K0.98×
36Wisconsin~50K0.95×
37West Virginia~10K0.95×
38Hawaii~10K0.95×
39Oregon~40K0.94×
40New Mexico~20K0.93×
41Massachusetts~60K0.90×
42Idaho~10K0.88×
43Rhode Island~9K0.85×
44Alaska~6K0.85×
45New Hampshire~10K0.83×
46Colorado~40K0.80×
47Washington, District of Columbia~8K0.78×
48Maine~9K0.75×
49Montana~7K0.74×
50Vermont~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Watermelon, United States
0.68×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Watermelon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Watermelon audience
#·InterestCategoryAffinity×
01Juicy FruitFood & Beverages5.70×
02Triple secFood & Beverages3.07×
03Kenneth BranaghMovies & TV2.85×
04Sour Patch KidsFood & Beverages2.75×
05Malibu RumFood & Beverages2.67×
06SmirnoffFood & Beverages2.23×
07CucumberFood & Beverages1.89×
08ElectrolyteHealth1.86×
09Lime (fruit)Food & Beverages1.85×
10LemonadeFood & Beverages1.79×
11PineappleFood & Beverages1.78×
12PacifierKids & Family1.68×
13JejudoTravel & Leisure1.65×
14PeachFood & Beverages1.59×
15StrawberryFood & Beverages1.58×
16Harry StylesMusic & Radio1.56×
17MonstersMovies & TV1.55×
18Orange (fruit)Food & Beverages1.51×
19Food LionShopping1.50×
20Sonic Drive-InFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Watermelon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Watermelon audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.06×
Need for SecurityCONSERVATISM1.05×
CreativityOPEN1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Watermelon audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
TravellingTHRILL0.77×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Watermelon have in United States?

Watermelon has an estimated audience of 3,367,929 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Watermelon fans?

67.5% of Watermelon fans are female, 32.5% are male, with an average age of 39.0 years.

03

Which brands do Watermelon fans like most?

Watermelon fans show strongest brand affinity for Food Lion (1.5×), Malibu Rum (2.67×), and Sonic Drive-In (1.5×) over the country average.

04

Where do Watermelon fans live in United States?

Watermelon fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Watermelon fans also like?

Beyond Watermelon itself, the audience over-indexes on Malibu Rum (2.67×), Sonic Drive-In (1.5×), Strawberry (1.58×), and Lemonade (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Watermelon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Watermelon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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