Peach Audience in United States
Peach has an estimated audience of 7,807,996 people in United States. 74.3% are female, 25.7% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Food Lion, QVC, Slow cooker, Belk, Concealer.
The average Peach fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Food Lion, QVC, Slow cooker, with strongest over-indexing on Food Lion (1.59× the country average). Demographically, the Peach audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Peach fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 40.0 |
| Estimated audience size | 7,807,996 |
Audience persona
The typical Peach fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Food Lion.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,012,898 | 1.18× |
| Texas | 763,573 | 1.14× |
| New York | 710,178 | 1.63× |
| Florida | 600,220 | 1.14× |
| Georgia | 411,076 | 1.71× |
| Illinois | 315,461 | 1.21× |
| North Carolina | 255,837 | 1.09× |
| Pennsylvania | 253,703 | 0.96× |
| Ohio | 238,000 | 0.99× |
| New Jersey | 216,285 | 1.09× |
| Michigan | 201,745 | 0.99× |
| Virginia | 197,409 | 1.04× |
| Washington | 176,025 | 1.12× |
| Arizona | 160,735 | 1.01× |
| Tennessee | 155,330 | 0.99× |
| Massachusetts | 152,507 | 0.99× |
| Indiana | 144,380 | 1.01× |
| Maryland | 131,454 | 0.98× |
| South Carolina | 122,536 | 1.04× |
| Missouri | 118,217 | 0.94× |
| Alabama | 113,491 | 1.04× |
| Colorado | 109,252 | 0.89× |
| Louisiana | 104,661 | 1.04× |
| Wisconsin | 102,918 | 0.88× |
| Minnesota | 100,391 | 0.9× |
| Kentucky | 95,230 | 0.97× |
| Oregon | 93,454 | 1.04× |
| Oklahoma | 90,405 | 1.04× |
| Utah | 76,159 | 1.09× |
| Connecticut | 72,437 | 0.92× |
| Nevada | 70,353 | 0.93× |
| Arkansas | 63,038 | 0.98× |
| Iowa | 61,599 | 0.96× |
| Mississippi | 60,450 | 0.94× |
| Kansas | 57,435 | 0.93× |
| New Mexico | 36,612 | 0.94× |
| Nebraska | 35,390 | 0.9× |
| Idaho | 34,725 | 0.89× |
| Hawaii | 33,113 | 0.99× |
| West Virginia | 31,087 | 0.85× |
| New Hampshire | 30,234 | 0.98× |
| Washington, District of Columbia | 22,779 | 0.97× |
| Maine | 22,469 | 0.8× |
| Rhode Island | 21,007 | 0.85× |
| Delaware | 18,601 | 0.86× |
| Wyoming | 16,815 | 1.45× |
| Montana | 15,233 | 0.7× |
| Alaska | 13,940 | 0.83× |
| South Dakota | 13,183 | 0.73× |
| North Dakota | 13,117 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food Lion | 1.59× | Shopping |
| QVC | 1.53× | Movies & TV |
| Slow cooker | 1.59× | Food & Beverages |
| Belk | 1.6× | Fashion & Accessoires |
| Concealer | 1.5× | Beauty & Wellness |
| Lands' End | 1.61× | Fashion & Accessoires |
| Maurices | 1.69× | Fashion & Accessoires |
| Giphy | 2.92× | Technology & Electronics |
| Hallmark Channel | 1.53× | Movies & TV |
| Casserole | 1.65× | Food & Beverages |
| Iced tea | 1.6× | Food & Beverages |
| Shoe insert | 1.61× | Health |
| Altar'd State | 1.65× | Shopping |
| Vera Bradley | 1.66× | Fashion & Accessoires |
| Pacifier | 1.59× | Kids & Family |
| Leopard | 1.63× | Pets & Animals |
| Buckle (clothing retailer) | 1.53× | Fashion & Accessoires |
| Lilly Pulitzer | 1.55× | Fashion & Accessoires |
| Sarah Paulson | 1.7× | Movies & TV |
| Baccarat (company) | 2.4× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Price Sensitivity | PREMIUM | 1.23 |
| Creativity | OPEN | 1.22 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Sustainability | BALANCE | 1.16 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Taiwan | 11.7% |
| Thailand | 4.9% |
See Peach audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Peach have in United States?
Peach has an estimated audience of 7,807,996 people in United States, concentrated in California and Texas.
What is the gender split and age of Peach fans?
74.3% of Peach fans are female, 25.7% are male, with an average age of 40.0 years.
Which brands do Peach fans like most?
Peach fans show strongest brand affinity for Food Lion (1.59×), QVC (1.53×), and Slow cooker (1.59×) over the country average.
Where do Peach fans live in United States?
Peach fans in United States are most concentrated in California (reach 1,012,898), Texas (reach 763,573), and New York (reach 710,178). These three regions account for the largest share of the active audience.
What other brands do Peach fans also like?
Beyond Peach itself, the audience over-indexes on QVC (1.53×), Slow cooker (1.59×), Belk (1.6×), and Concealer (1.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Peach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.