wet n wild Audience in United States

Demographics of wet n wild fans

Audience persona

The typical wet n wild fan in United States is more female, around 29.1 years old, with strong Indulgence tendencies and a notable affinity for Kérastase.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See wet n wild audiences in other countries

• wet n wild — Germany
• wet n wild — United Kingdom
• wet n wild — France
• wet n wild — Italy
• wet n wild — Spain
• wet n wild — Brazil
• wet n wild — Japan
• wet n wild — South Korea
• wet n wild — India

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Frequently asked questions

How many fans does wet n wild have in United States?

wet n wild has an estimated audience of 550,757 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of wet n wild fans?

68.9% of wet n wild fans are female, 31.1% are male, with an average age of 29.1 years.

Which brands do wet n wild fans like most?

wet n wild fans show strongest brand affinity for Kérastase (35.29×), Weleda (80.88×), and Rick Owens (31.07×) over the country average.

Where do wet n wild fans live in United States?

wet n wild fans in United States are most concentrated in North Carolina (reach 105,582), Texas (reach 78,804), and Hawaii (reach 43,187). These three regions account for the largest share of the active audience.

What other brands do wet n wild fans also like?

Beyond wet n wild itself, the audience over-indexes on Weleda (80.88×), Rick Owens (31.07×), Avène (33.53×), and The O.C. (29.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for wet n wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.