wet n wild Audience in United States

wet n wild has an estimated audience of 550,757 people in United States. 68.9% are female, 31.1% are male, average age 29.1. Top regions: North Carolina, Texas, Hawaii. Top brand affinities: Bugatti Chiron, Urban horticulture, Lulu 黃路梓茵, Dog breed, Mothercare.
The average wet n wild fan in United States is 29.1 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, Hawaii. Top brand affinities include Bugatti Chiron, Urban horticulture, Lulu 黃路梓茵, with strongest over-indexing on Bugatti Chiron (35.29× the country average). Demographically, the wet n wild audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of wet n wild fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 29.1 |
| Estimated audience size | 550,757 |
Audience persona
The typical wet n wild fan in United States is more female, around 29.1 years old, with strong Indulgence tendencies and a notable affinity for Bugatti Chiron.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 105,582 | 6.37× |
| Texas | 78,804 | 1.66× |
| Hawaii | 43,187 | 18.24× |
| California | 28,067 | 0.46× |
| New Mexico | 25,715 | 9.31× |
| Florida | 16,781 | 0.45× |
| Arizona | 14,322 | 1.27× |
| Nevada | 9,243 | 1.74× |
| New York | 8,745 | 0.28× |
| Virginia | 8,729 | 0.65× |
| Georgia | 5,368 | 0.32× |
| Illinois | 5,320 | 0.29× |
| Ohio | 4,435 | 0.26× |
| Pennsylvania | 4,354 | 0.23× |
| New Jersey | 3,708 | 0.26× |
| Michigan | 3,706 | 0.26× |
| South Carolina | 3,630 | 0.44× |
| Tennessee | 3,406 | 0.31× |
| Washington | 3,307 | 0.3× |
| Colorado | 2,675 | 0.31× |
| Indiana | 2,560 | 0.25× |
| Massachusetts | 2,460 | 0.23× |
| Maryland | 2,416 | 0.26× |
| Alabama | 2,125 | 0.28× |
| Kentucky | 2,123 | 0.31× |
| Louisiana | 2,070 | 0.29× |
| Missouri | 2,049 | 0.23× |
| Oregon | 2,003 | 0.32× |
| Oklahoma | 1,764 | 0.29× |
| Wisconsin | 1,692 | 0.2× |
| Minnesota | 1,673 | 0.21× |
| Utah | 1,522 | 0.31× |
| Connecticut | 1,157 | 0.21× |
| Mississippi | 1,151 | 0.25× |
| Kansas | 1,144 | 0.26× |
| Arkansas | 1,132 | 0.25× |
| West Virginia | 982 | 0.38× |
| Iowa | 918 | 0.2× |
| Idaho | 730 | 0.26× |
| Nebraska | 672 | 0.24× |
| Washington, District of Columbia | 437 | 0.26× |
| New Hampshire | 387 | 0.18× |
| Rhode Island | 382 | 0.22× |
| Montana | 381 | 0.25× |
| Maine | 374 | 0.19× |
| Delaware | 297 | 0.2× |
| Alaska | 266 | 0.23× |
| South Dakota | 257 | 0.2× |
| North Dakota | 210 | 0.19× |
| Wyoming | 194 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bugatti Chiron | 35.29× | Cars & Mobility |
| Urban horticulture | 8.03× | Home & Garden |
| Lulu 黃路梓茵 | 5.68× | Movies & TV |
| Dog breed | 2.1× | Pets & Animals |
| Mothercare | 5.38× | Kids & Family |
| Natural gas field | 80.88× | Cars & Mobility |
| Bank account | 3.6× | Business & Career |
| Japanese New Year | 22.88× | Travel & Leisure |
| Elsword | 19.56× | Games |
| Product design | 2.29× | Business & Career |
| Collectable | 1.72× | Kids & Family |
| Certified diabetes educator | 14.49× | Business & Career |
| Pro-Ject | 4.36× | Music & Radio |
| Tierra Cali | 7.36× | Travel & Leisure |
| Home equity | 1.86× | Home & Garden |
| 3D printing | 2.4× | Technology & Electronics |
| Nationality | 1.94× | Politics & Society |
| Whataburger | 1.6× | Food & Beverages |
| Mount Kilimanjaro | 14.97× | Travel & Leisure |
| Litter box | 1.73× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.91 |
| Quality Awareness | PREMIUM | 2.1 |
| Pet Ownership | JOY | 2.03 |
| Luxury Orientation | PREMIUM | 1.92 |
| Price Sensitivity | PREMIUM | 1.83 |
| Convenience Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 38.5% |
| United States | 24.4% |
| Australia | 6.0% |
See wet n wild audiences in other countries
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- Makeup Tutorials (21,577,295)
Frequently asked questions
How many fans does wet n wild have in United States?
wet n wild has an estimated audience of 550,757 people in United States, concentrated in North Carolina and Texas.
What is the gender split and age of wet n wild fans?
68.9% of wet n wild fans are female, 31.1% are male, with an average age of 29.1 years.
Which brands do wet n wild fans like most?
wet n wild fans show strongest brand affinity for Bugatti Chiron (35.29×), Urban horticulture (8.03×), and Lulu 黃路梓茵 (5.68×) over the country average.
Where do wet n wild fans live in United States?
wet n wild fans in United States are most concentrated in North Carolina (reach 105,582), Texas (reach 78,804), and Hawaii (reach 43,187). These three regions account for the largest share of the active audience.
What other brands do wet n wild fans also like?
Beyond wet n wild itself, the audience over-indexes on Urban horticulture (8.03×), Lulu 黃路梓茵 (5.68×), Dog breed (2.1×), and Mothercare (5.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for wet n wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.