Rascasse Audience Intelligence

wet n wild Target Market in United States

A data profile of the people who buy, follow and care about wet n wild in United States — modelled from more than twelve digital signal sources. wet n wild has an estimated audience of 729,762 people in United States.

#62among Cosmetics in United States#3003among Brand in United States#350in Beauty & Wellness

The average wet n wild fan in United States is 29.1 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Texas, Hawaii.

Top brand affinities include The O.C., Kérastase, Rick Owens, with strongest over-indexing on The O.C. (35.23× the country average).

Demographically, the wet n wild audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical wet n wild fan in United States is more female, around 29.1 years old, with strong Indulgence tendencies and a notable affinity for The O.C..

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the wet n wild profile in United States.

Audience size
730K
in United States
Gender
68.9%♀
31.1% male
Age
29.1
average years
Country rank
#29144
Brand in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of wet n wild

68.9% are female, 31.1% are male, average age 29.1.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for wet n wild audience in United States
MetricValue
Female68.9%
Male31.1%
Average age29.1
Estimated audience size729,762
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the wet n wild audience in United States
Age bracketShare%
16-1953%
20-2917%
30-3913%
40-4911%
50+6%
Fig. 04

Worldwide distribution

21.2%

of the worldwide wet n wild audience comes from United States.

Worldwide audience distribution share by country for wet n wild
CountryShare
Brazil46.6%
United States21.2%
Australia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the wet n wild audience in United States is strongest.

Fig. 05

Top regions by affinity

wet n wild customers by region in United States
#RegionReachAffinity×
01Hawaii~40K17.43×
02New Mexico~30K10.19×
03North Carolina~100K6.80×
04Texas~80K1.74×
05Arizona~10K1.21×
06Nevada~6K1.14×
07Vermont<1K0.77×
08Alaska<1K0.76×
09South Dakota<1K0.75×
10North Dakota<1K0.75×
11Montana~1K0.68×
12Delaware~1K0.67×
13Virginia~9K0.66×
14Rhode Island~1K0.66×
15Maine~1K0.65×
16New Hampshire~1K0.64×
17West Virginia~2K0.63×
18Idaho~2K0.58×
19Washington, District of Columbia<1K0.58×
20Nebraska~2K0.57×
21Mississippi~2K0.55×
22Arkansas~2K0.52×
23Kansas~2K0.50×
24South Carolina~4K0.49×
25Iowa~2K0.49×
26Oklahoma~3K0.47×
27Utah~2K0.47×
28Louisiana~3K0.46×
29Kentucky~3K0.45×
30Florida~20K0.44×
31Oregon~3K0.44×
32Connecticut~2K0.44×
33Alabama~3K0.43×
34California~30K0.42×
35Tennessee~4K0.39×
36Colorado~3K0.39×
37Washington~4K0.38×
38Indiana~4K0.38×
39Missouri~3K0.38×
40Wisconsin~3K0.38×
41Minnesota~3K0.38×
42Georgia~6K0.37×
43Maryland~3K0.37×
44Michigan~5K0.34×
45New Jersey~5K0.34×
46Massachusetts~4K0.34×
47Illinois~6K0.33×
48Ohio~6K0.33×
49New York~9K0.30×
50Pennsylvania~6K0.30×
Fig. 06

Affinity by region

Affinity by region — wet n wild, United States
0.30×1.00×17.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the wet n wild audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for wet n wild audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness37.10×
027 for all MankindFashion & Accessoires35.74×
03The O.C.Movies & TV35.23×
04KérastaseBeauty & Wellness23.45×
05Cherry blossomHome & Garden23.36×
06Rick OwensFashion & Accessoires22.63×
07AvèneBeauty & Wellness21.73×
08GarnierBeauty & Wellness18.00×
09LongchampFashion & Accessoires13.61×
10BB creamBeauty & Wellness12.91×
11tarte cosmeticsBeauty & Wellness12.84×
12Tel AvivTravel & Leisure11.81×
13Alexandra DaddarioMovies & TV6.76×
14QVCMovies & TV5.36×
15Discount storesShopping5.31×
16Pizza HutFood & Beverages3.83×
17Britney SpearsMusic & Radio3.43×
18Domino's PizzaFood & Beverages3.04×
19Shopping mallsShopping2.98×
20SubwayFood & Beverages2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the wet n wild audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by wet n wild audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.92×
Price SensitivityPREMIUM2.31×
Convenience OrientationPREMIUM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by wet n wild audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Need for SecurityCONSERVATISM0.70×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is wet n wild's target market in United States?

wet n wild's target market in United States covers an estimated 729,762 people, concentrated in North Carolina and Texas.

02

What is the gender split and age of wet n wild customers?

68.9% of the wet n wild audience are female, 31.1% are male, with an average age of 29.1 years.

03

Which brands do wet n wild fans like most?

wet n wild fans show strongest brand affinity for The O.C. (35.23×), Kérastase (23.45×), and Rick Owens (22.63×) over the country average.

04

Where do wet n wild fans live in United States?

wet n wild fans in United States are most concentrated in North Carolina (reach ~100K), Texas (reach ~80K), and Hawaii (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do wet n wild fans also like?

Beyond wet n wild itself, the audience over-indexes on Kérastase (23.45×), Rick Owens (22.63×), BB cream (12.91×), and Discount stores (5.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See wet n wild audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for wet n wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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