wet n wild Audience in United States

wet n wild logo

wet n wild has an estimated audience of 550,757 people in United States. 68.9% are female, 31.1% are male, average age 29.1. Top regions: North Carolina, Texas, Hawaii. Top brand affinities: Bugatti Chiron, Urban horticulture, Lulu 黃路梓茵, Dog breed, Mothercare.

The average wet n wild fan in United States is 29.1 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, Hawaii. Top brand affinities include Bugatti Chiron, Urban horticulture, Lulu 黃路梓茵, with strongest over-indexing on Bugatti Chiron (35.29× the country average). Demographically, the wet n wild audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of wet n wild fans

Demographic split for wet n wild audience in United States
MetricValue
Female68.9%
Male31.1%
Average age29.1
Estimated audience size550,757

Audience persona

The typical wet n wild fan in United States is more female, around 29.1 years old, with strong Indulgence tendencies and a notable affinity for Bugatti Chiron.

Top regions in United States

Top regions ranked by reach for wet n wild in United States
RegionReachAffinity
North Carolina105,5826.37×
Texas78,8041.66×
Hawaii43,18718.24×
California28,0670.46×
New Mexico25,7159.31×
Florida16,7810.45×
Arizona14,3221.27×
Nevada9,2431.74×
New York8,7450.28×
Virginia8,7290.65×
Georgia5,3680.32×
Illinois5,3200.29×
Ohio4,4350.26×
Pennsylvania4,3540.23×
New Jersey3,7080.26×
Michigan3,7060.26×
South Carolina3,6300.44×
Tennessee3,4060.31×
Washington3,3070.3×
Colorado2,6750.31×
Indiana2,5600.25×
Massachusetts2,4600.23×
Maryland2,4160.26×
Alabama2,1250.28×
Kentucky2,1230.31×
Louisiana2,0700.29×
Missouri2,0490.23×
Oregon2,0030.32×
Oklahoma1,7640.29×
Wisconsin1,6920.2×
Minnesota1,6730.21×
Utah1,5220.31×
Connecticut1,1570.21×
Mississippi1,1510.25×
Kansas1,1440.26×
Arkansas1,1320.25×
West Virginia9820.38×
Iowa9180.2×
Idaho7300.26×
Nebraska6720.24×
Washington, District of Columbia4370.26×
New Hampshire3870.18×
Rhode Island3820.22×
Montana3810.25×
Maine3740.19×
Delaware2970.2×
Alaska2660.23×
South Dakota2570.2×
North Dakota2100.19×
Wyoming1940.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for wet n wild audience
BrandAffinityCategory
Bugatti Chiron35.29×Cars & Mobility
Urban horticulture8.03×Home & Garden
Lulu 黃路梓茵5.68×Movies & TV
Dog breed2.1×Pets & Animals
Mothercare5.38×Kids & Family
Natural gas field80.88×Cars & Mobility
Bank account3.6×Business & Career
Japanese New Year22.88×Travel & Leisure
Elsword19.56×Games
Product design2.29×Business & Career
Collectable1.72×Kids & Family
Certified diabetes educator14.49×Business & Career
Pro-Ject4.36×Music & Radio
Tierra Cali7.36×Travel & Leisure
Home equity1.86×Home & Garden
3D printing2.4×Technology & Electronics
Nationality1.94×Politics & Society
Whataburger1.6×Food & Beverages
Mount Kilimanjaro14.97×Travel & Leisure
Litter box1.73×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by wet n wild audience
TraitClusterScore
IndulgenceJOY2.91
Quality AwarenessPREMIUM2.1
Pet OwnershipJOY2.03
Luxury OrientationPREMIUM1.92
Price SensitivityPREMIUM1.83
Convenience OrientationPREMIUM1.61

Worldwide distribution

Worldwide audience distribution share by country for wet n wild
CountryShare
Brazil38.5%
United States24.4%
Australia6.0%

See wet n wild audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does wet n wild have in United States?

wet n wild has an estimated audience of 550,757 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of wet n wild fans?

68.9% of wet n wild fans are female, 31.1% are male, with an average age of 29.1 years.

Which brands do wet n wild fans like most?

wet n wild fans show strongest brand affinity for Bugatti Chiron (35.29×), Urban horticulture (8.03×), and Lulu 黃路梓茵 (5.68×) over the country average.

Where do wet n wild fans live in United States?

wet n wild fans in United States are most concentrated in North Carolina (reach 105,582), Texas (reach 78,804), and Hawaii (reach 43,187). These three regions account for the largest share of the active audience.

What other brands do wet n wild fans also like?

Beyond wet n wild itself, the audience over-indexes on Urban horticulture (8.03×), Lulu 黃路梓茵 (5.68×), Dog breed (2.1×), and Mothercare (5.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for wet n wild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.