Windmill Audience in United States

Windmill logo

Windmill has an estimated audience of 1,001,327 people in United States. 54.6% are female, 45.4% are male, average age 46.5. Top regions: Texas, California, New York. Top brand affinities: Historic site, Israel, Vocal harmony, Fairy godmother, Governor of Michigan.

The average Windmill fan in United States is 46.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Historic site, Israel, Vocal harmony, with strongest over-indexing on Historic site (11.06× the country average). Demographically, the Windmill audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Windmill fans

Demographic split for Windmill audience in United States
MetricValue
Female54.6%
Male45.4%
Average age46.5
Estimated audience size1,001,327

Audience persona

The typical Windmill fan in United States is balanced, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Windmill in United States
RegionReachAffinity
Texas162,6121.89×
California123,2011.12×
New York56,6651.01×
Florida56,2940.83×
Illinois33,2291×
Pennsylvania29,9090.89×
New Jersey29,4981.16×
Michigan26,4141.01×
Georgia25,8380.84×
North Carolina25,2040.84×
Ohio25,1020.81×
Virginia23,8060.98×
Washington21,8161.09×
Indiana19,4651.06×
Arizona18,0730.88×
Tennessee18,0530.9×
Alabama17,4701.25×
Missouri16,3851.02×
Massachusetts16,3000.83×
Colorado15,8671.01×
South Carolina14,5070.96×
Oklahoma13,8631.25×
Wisconsin13,7620.91×
Maryland13,5240.79×
Minnesota13,1900.92×
Kentucky11,8080.94×
Louisiana10,6450.82×
Kansas10,5481.34×
Oregon10,1710.89×
Iowa10,1181.23×
Utah8,9501×
Connecticut8,8990.89×
Nevada8,6010.89×
Arkansas7,8290.95×
Mississippi7,4410.9×
Nebraska6,6801.33×
New Mexico6,6451.32×
Idaho5,6461.12×
Montana4,9841.79×
West Virginia4,4010.94×
Hawaii3,6560.85×
New Hampshire3,6500.93×
Maine2,9040.81×
Rhode Island2,7420.86×
South Dakota2,6211.13×
Washington, District of Columbia2,1730.72×
North Dakota2,0581×
Delaware1,6980.61×
Wyoming1,5931.07×
Alaska1,5130.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Windmill audience
BrandAffinityCategory
Historic site11.06×Arts & Culture
Israel4.7×Travel & Leisure
Vocal harmony9.38×Music & Radio
Fairy godmother13.52×Literature
Governor of Michigan11.37×Politics & Society
Cherish (group)14.7×Music & Radio
Hibachi10.49×Food & Beverages
Goop6.86×Internet & Social Media
headspace10.94×Health
Wok7.67×Food & Beverages
Google Home7.51×Technology & Electronics
Hipster11.14×Politics & Society
Product design2.2×Business & Career
Jeep Grand Cherokee (WJ)6.96×Cars & Mobility
Grinch4.46×Movies & TV
Wikia3.48×Internet & Social Media
TV Fanatic10.07×Movies & TV
Mathcore7.25×Music & Radio
Jeep Wagoneer4.95×Cars & Mobility
UK garage4.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Windmill audience
TraitClusterScore
Community OrientationOPEN1.32
DIY MentalityTHRILL1.28
PatriotismCONSERVATISM1.26
Family OrientationCONSERVATISM1.22
Design AffinityPREMIUM1.15
CreativityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Windmill
CountryShare
United States21.0%
Italy20.6%
United Kingdom7.6%

See Windmill audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Windmill have in United States?

Windmill has an estimated audience of 1,001,327 people in United States, concentrated in Texas and California.

What is the gender split and age of Windmill fans?

54.6% of Windmill fans are female, 45.4% are male, with an average age of 46.5 years.

Which brands do Windmill fans like most?

Windmill fans show strongest brand affinity for Historic site (11.06×), Israel (4.7×), and Vocal harmony (9.38×) over the country average.

Where do Windmill fans live in United States?

Windmill fans in United States are most concentrated in Texas (reach 162,612), California (reach 123,201), and New York (reach 56,665). These three regions account for the largest share of the active audience.

What other brands do Windmill fans also like?

Beyond Windmill itself, the audience over-indexes on Israel (4.7×), Vocal harmony (9.38×), Fairy godmother (13.52×), and Governor of Michigan (11.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Windmill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.