Wisp Audience in United States
Wisp has an estimated audience of 2,282,972 people in United States. 36.0% are female, 64.0% are male, average age 35.5. Top brand affinities: Brooklyn College, Progressive rock, Hebe, Dental hygienist, Nationality.
Top brand affinities include Brooklyn College, Progressive rock, Hebe, with strongest over-indexing on Brooklyn College (101.52× the country average). Demographically, the Wisp audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Wisp fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 35.5 |
| Estimated audience size | 2,282,972 |
Audience persona
The typical Wisp fan in United States is more male, around 35.5 years old, with strong Need for Security tendencies and a notable affinity for Brooklyn College.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brooklyn College | 101.52× | Business & Career |
| Progressive rock | 5.78× | Music & Radio |
| Hebe | 7.65× | Home & Garden |
| Dental hygienist | 6.95× | Health |
| Nationality | 2.13× | Politics & Society |
| Elsword | 13.88× | Games |
| Mackenzie Foy | 6.5× | Fashion & Accessoires |
| Grinch | 3.37× | Movies & TV |
| Bully (2011 film) | 5.68× | Movies & TV |
| Vocal harmony | 3.7× | Music & Radio |
| Penn & Teller | 6.78× | Movies & TV |
| Historic site | 3.33× | Arts & Culture |
| Israel | 1.61× | Travel & Leisure |
| Buying and Selling Real Estate | 5.74× | Home & Garden |
| Pro-Ject | 2.91× | Music & Radio |
| Steampunk | 3.46× | Fashion & Accessoires |
| Emperor Entertainment Group | 8.35× | Business & Career |
| Iowa Hawkeyes | 5.33× | Sports |
| Kevin Murphy (screenwriter) | 9.29× | Movies & TV |
| Governor of Michigan | 4.49× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.37 |
| Price Sensitivity | PREMIUM | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
| Quality Awareness | PREMIUM | 1.16 |
| Career Orientation | POWER | 1.08 |
| Early Adopter Mentality | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.1% |
| Japan | 3.1% |
| United Kingdom | 2.2% |
See Wisp audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wisp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.