Rascasse Audience Intelligence

Wisp Audience in United States

A data profile of the people who buy, follow and care about Wisp in United States — modelled from more than twelve digital signal sources. Wisp has an estimated audience of 3,203,231 people in United States.

#104among Singer-songwriter in United States#1412among Person in United States#968in Music & Radio

The average Wisp fan in United States is 37.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Comparison shopping website, Aphex Twin, Health insurance, with strongest over-indexing on Comparison shopping website (94.72× the country average).

Demographically, the Wisp audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wisp fan in United States is more male, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Comparison shopping website.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wisp profile in United States.

Audience size
3.2M
in United States
Gender
36.4%♀
63.6% male
Age
37.9
average years
Country rank
#9726
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wisp fans

36.4% are female, 63.6% are male, average age 37.9.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Wisp audience in United States
MetricValue
Female36.4%
Male63.6%
Average age37.9
Estimated audience size3,203,231
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Wisp audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3925%
40-4919%
50+15%
Fig. 04

Worldwide distribution

81.5%

of the worldwide Wisp audience comes from United States.

Worldwide audience distribution share by country for Wisp
CountryShare
United States81.5%
Japan2.4%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wisp audience in United States is strongest.

Fig. 05

Top regions by affinity

Wisp fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.75×
02Georgia~200K1.66×
03Louisiana~60K1.64×
04Maryland~80K1.58×
05Alabama~70K1.56×
06West Virginia~20K1.49×
07South Carolina~60K1.37×
08Tennessee~80K1.25×
09Texas~300K1.24×
10North Carolina~100K1.23×
11Delaware~10K1.22×
12Virginia~90K1.21×
13Nevada~30K1.15×
14Florida~200K1.13×
15Washington, District of Columbia~10K1.13×
16Oklahoma~40K1.06×
17Indiana~60K1.02×
18Alaska~6K1.00×
19Arizona~60K0.99×
20Pennsylvania~100K0.98×
21Ohio~90K0.97×
22New Jersey~70K0.96×
23Kentucky~40K0.96×
24Wyoming~4K0.96×
25Arkansas~20K0.95×
26New York~200K0.94×
27Missouri~50K0.93×
28Colorado~40K0.92×
29New Mexico~10K0.92×
30Illinois~90K0.91×
31Rhode Island~9K0.90×
32Connecticut~30K0.86×
33New Hampshire~10K0.86×
34Montana~7K0.86×
35North Dakota~5K0.85×
36Massachusetts~50K0.84×
37Kansas~20K0.84×
38Michigan~60K0.81×
39Maine~9K0.81×
40Washington~50K0.78×
41Idaho~10K0.78×
42Nebraska~10K0.77×
43Utah~20K0.74×
44Hawaii~10K0.74×
45South Dakota~5K0.74×
46California~200K0.72×
47Wisconsin~30K0.72×
48Oregon~20K0.66×
49Iowa~20K0.65×
50Minnesota~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Wisp, United States
0.64×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wisp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wisp audience
#·InterestCategoryAffinity×
01Comparison shopping websiteShopping94.72×
02Aphex TwinMusic & Radio34.18×
03FIFA Club World CupSports7.90×
04Paris Saint-GermainSports5.19×
05Christina ApplegateMovies & TV4.55×
06Online bankingBusiness & Career3.57×
07Health insuranceBusiness & Career3.12×
08Credit (finance)Business & Career2.64×
09Sustainable energyHome & Garden2.54×
10Scooby-DooMovies & TV2.52×
11Renewable energyBusiness & Career2.38×
12Vehicle insuranceCars & Mobility2.36×
13FedExBusiness & Career2.32×
14Solar energyHome & Garden2.04×
15Discount storesShopping1.97×
16Mortgage loansBusiness & Career1.96×
17Pizza HutFood & Beverages1.70×
18SubwayFood & Beverages1.63×
19Shopping mallsShopping1.61×
20McDonald'sFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wisp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wisp audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
Convenience OrientationPREMIUM1.54×
Price SensitivityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wisp audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.84×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wisp have in United States?

Wisp has an estimated audience of 3,203,231 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wisp fans?

36.4% of Wisp fans are female, 63.6% are male, with an average age of 37.9 years.

03

Which brands do Wisp fans like most?

Wisp fans show strongest brand affinity for Comparison shopping website (94.72×), Aphex Twin (34.18×), and Health insurance (3.12×) over the country average.

04

Where do Wisp fans live in United States?

Wisp fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wisp fans also like?

Beyond Wisp itself, the audience over-indexes on Aphex Twin (34.18×), Health insurance (3.12×), Credit (finance) (2.64×), and Mortgage loans (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Wisp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →