A data profile of the people who buy, follow and care about Wizard (band) in United States — modelled from more than twelve digital signal sources. Wizard (band) has an estimated audience of 4,278,640 people in United States.
Wizard (band) fans in United States are concentrated in Maryland, with strong brand affinity for Discount Tire.
The audience is concentrated in Maryland, Virginia, California.
Top brand affinities include Discount Tire, Donald Trump, X, with strongest over-indexing on Discount Tire (3.58× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Wizard (band) fan in United States shows strong Career Orientation tendencies and a notable affinity for Discount Tire.
The key figures that characterise the Wizard (band) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 4,278,640 |
of the worldwide Wizard (band) audience comes from United States.
| Country | Share |
|---|---|
| United States | 87.1% |
| Germany | 6.6% |
| United Kingdom | 4.1% |
Where the Wizard (band) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~100K | 8.31× | |
| 02 | Maryland | ~500K | 6.79× | |
| 03 | Virginia | ~400K | 3.81× | |
| 04 | Delaware | ~20K | 1.33× | |
| 05 | West Virginia | ~20K | 1.09× | |
| 06 | Arizona | ~80K | 0.93× | |
| 07 | Pennsylvania | ~100K | 0.85× | |
| 08 | Louisiana | ~50K | 0.85× | |
| 09 | North Carolina | ~100K | 0.83× | |
| 10 | Alabama | ~50K | 0.80× | |
| 11 | Massachusetts | ~60K | 0.79× | |
| 12 | Rhode Island | ~10K | 0.75× | |
| 13 | Florida | ~200K | 0.74× | |
| 14 | New York | ~200K | 0.74× | |
| 15 | Georgia | ~90K | 0.74× | |
| 16 | New Jersey | ~80K | 0.74× | |
| 17 | Wisconsin | ~50K | 0.74× | |
| 18 | Ohio | ~90K | 0.73× | |
| 19 | Nevada | ~30K | 0.73× | |
| 20 | Mississippi | ~20K | 0.72× | |
| 21 | Vermont | ~5K | 0.72× | |
| 22 | Indiana | ~50K | 0.70× | |
| 23 | South Carolina | ~40K | 0.69× | |
| 24 | California | ~300K | 0.68× | |
| 25 | Illinois | ~90K | 0.67× | |
| 26 | Kentucky | ~30K | 0.67× | |
| 27 | Connecticut | ~30K | 0.67× | |
| 28 | Michigan | ~70K | 0.66× | |
| 29 | Tennessee | ~60K | 0.66× | |
| 30 | Alaska | ~6K | 0.65× | |
| 31 | New Hampshire | ~10K | 0.63× | |
| 32 | Texas | ~200K | 0.62× | |
| 33 | Missouri | ~40K | 0.62× | |
| 34 | Maine | ~9K | 0.62× | |
| 35 | Colorado | ~40K | 0.61× | |
| 36 | Arkansas | ~20K | 0.61× | |
| 37 | Washington | ~50K | 0.57× | |
| 38 | Oregon | ~30K | 0.57× | |
| 39 | Kansas | ~20K | 0.57× | |
| 40 | Minnesota | ~30K | 0.56× | |
| 41 | Oklahoma | ~30K | 0.56× | |
| 42 | Iowa | ~20K | 0.55× | |
| 43 | Hawaii | ~10K | 0.54× | |
| 44 | Utah | ~20K | 0.52× | |
| 45 | New Mexico | ~10K | 0.52× | |
| 46 | South Dakota | ~5K | 0.52× | |
| 47 | Nebraska | ~10K | 0.50× | |
| 48 | North Dakota | ~4K | 0.50× | |
| 49 | Idaho | ~10K | 0.49× | |
| 50 | Montana | ~6K | 0.48× |
The strongest cross-interests of the Wizard (band) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount Tire | Shopping | 3.58× | ||
| 02 | Rail transport | Travel & Leisure | 2.99× | ||
| 03 | Solar energy | Home & Garden | 2.60× | ||
| 04 | Innovation | Business & Career | 2.58× | ||
| 05 | Hard rock | Music & Radio | 2.52× | ||
| 06 | Telecommunication | Technology & Electronics | 1.93× | ||
| 07 | T-Mobile | Technology & Electronics | 1.85× | ||
| 08 | Banking | Business & Career | 1.78× | ||
| 09 | EBay | Shopping | 1.76× | ||
| 10 | Barbecue | Food & Beverages | 1.76× | ||
| 11 | Insurance | Business & Career | 1.76× | ||
| 12 | Religion | Business & Career | 1.71× | ||
| 13 | Beer | Food & Beverages | 1.69× | ||
| 14 | Country music | Music & Radio | 1.67× | ||
| 15 | Wine | Food & Beverages | 1.63× | ||
| 16 | Smartphones | Technology & Electronics | 1.57× | ||
| 17 | Donald Trump | Politics & Society | 1.54× | ||
| 18 | Alcoholic beverages | Food & Beverages | 1.54× | ||
| 19 | American football | Sports | 1.53× | ||
| 20 | X | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.00× | |
| Need for Security | CONSERVATISM | 1.76× | |
| Tradition | CONSERVATISM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.46× | |
| Travelling | THRILL | 0.47× | |
| Luxury Orientation | PREMIUM | 0.50× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Wizard (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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