WJBF Audience in United States

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WJBF has an estimated audience of 475,340 people in United States. 64.2% are female, 35.8% are male, average age 42.5. Top regions: Georgia, South Carolina, North Carolina. Top brand affinities: Who Wants to Be a Millionaire?, Elsword, Historic site, Zoo Tycoon (series), Governor of Michigan.

The average WJBF fan in United States is 42.5 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, South Carolina, North Carolina. Top brand affinities include Who Wants to Be a Millionaire?, Elsword, Historic site, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the WJBF audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WJBF fans

Demographic split for WJBF audience in United States
MetricValue
Female64.2%
Male35.8%
Average age42.5
Estimated audience size475,340

Audience persona

The typical WJBF fan in United States is more female, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for WJBF in United States
RegionReachAffinity
Georgia356,50525.87×
South Carolina113,53615.88×
North Carolina9,0680.63×
Florida8,8790.28×
Texas5,0060.12×
Alabama3,8600.58×
Tennessee3,1840.33×
Virginia2,8240.24×
New York2,7780.1×
California2,5960.05×
Illinois2,4810.16×
Ohio2,2460.15×
Louisiana1,8360.3×
Pennsylvania1,6960.11×
Mississippi1,6710.43×
Michigan1,3870.11×
Maryland1,2790.16×
Indiana1,2570.14×
Missouri1,0800.14×
Kentucky1,0520.18×
Arkansas9070.23×
Colorado8100.11×
Arizona7660.08×
Oklahoma7460.14×
Wisconsin6490.09×
Kansas6190.17×
Massachusetts6170.07×
New Jersey6080.05×
Nevada5210.11×
Washington4480.05×
Minnesota4350.06×
Washington, District of Columbia4140.29×
West Virginia4020.18×
Connecticut4010.08×
Iowa3700.09×
New Mexico3230.14×
Oregon3030.06×
Nebraska2940.12×
Maine2590.15×
Idaho2480.1×
South Dakota2370.22×
Montana2330.18×
Delaware2320.18×
North Dakota2110.22×
Utah2110.05×
New Hampshire2050.11×
Hawaii2030.1×
Rhode Island1980.13×
Wyoming1860.26×
Vermont1800.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WJBF audience
BrandAffinityCategory
Who Wants to Be a Millionaire?20×Movies & TV
Elsword19.58×Games
Historic site4.53×Arts & Culture
Zoo Tycoon (series)20×Games
Governor of Michigan5.86×Politics & Society
Goop3.96×Internet & Social Media
Swanson7.81×Health
Grinch2.61×Movies & TV
Fairy godmother4.81×Literature
Hibachi4.8×Food & Beverages
Birthday Gifts1.92×Kids & Family
CACI9.59×Technology & Electronics
Staycation1.93×Home & Garden
Vocal harmony2.66×Music & Radio
Wok3.59×Food & Beverages
Hipster5.19×Politics & Society
Google Home3.34×Technology & Electronics
Noodle (Gorillaz)1.72×Music & Radio
El Paso County, Colorado5.94×Travel & Leisure
Cherish (group)4.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WJBF audience
TraitClusterScore
Price SensitivityPREMIUM1.15
Family OrientationCONSERVATISM1.13
Community OrientationOPEN1.11
Need for SecurityCONSERVATISM1.11
Urban LifestyleOPEN1.1
Career OrientationPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for WJBF
CountryShare
United States93.8%
Japan3.7%
China1.1%

See WJBF audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WJBF have in United States?

WJBF has an estimated audience of 475,340 people in United States, concentrated in Georgia and South Carolina.

What is the gender split and age of WJBF fans?

64.2% of WJBF fans are female, 35.8% are male, with an average age of 42.5 years.

Which brands do WJBF fans like most?

WJBF fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Elsword (19.58×), and Historic site (4.53×) over the country average.

Where do WJBF fans live in United States?

WJBF fans in United States are most concentrated in Georgia (reach 356,505), South Carolina (reach 113,536), and North Carolina (reach 9,068). These three regions account for the largest share of the active audience.

What other brands do WJBF fans also like?

Beyond WJBF itself, the audience over-indexes on Elsword (19.58×), Historic site (4.53×), Zoo Tycoon (series) (20×), and Governor of Michigan (5.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WJBF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.