Wood-fired oven Audience in United States
Wood-fired oven has an estimated audience of 1,451,691 people in United States. 44.6% are female, 55.4% are male, average age 44.5. Top brand affinities: Alaska, Unique Gifts, Minnesota, Birthday Gifts, Nebraska.
Top brand affinities include Alaska, Unique Gifts, Minnesota, with strongest over-indexing on Alaska (1.93× the country average). Demographically, the Wood-fired oven audience skews more male with an average age of 44.5, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Category: Home & Garden · Type: Topic
Demographics of Wood-fired oven fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 44.5 |
| Estimated audience size | 1,451,691 |
Audience persona
The typical Wood-fired oven fan in United States is more male, around 44.5 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 1.93× | Travel & Leisure |
| Unique Gifts | 2.16× | Shopping |
| Minnesota | 1.5× | Travel & Leisure |
| Birthday Gifts | 2.14× | Kids & Family |
| Nebraska | 1.71× | Travel & Leisure |
| MK | 2.14× | Music & Radio |
| Sinaloa | 1.88× | Travel & Leisure |
| edureka | 16.67× | Business & Career |
| Public speaking | 1.55× | Politics & Society |
| N1 road (South Africa) | 1.6× | Travel & Leisure |
| Kerala | 2.55× | Travel & Leisure |
| Boracay | 3.56× | Travel & Leisure |
| Northrop Grumman | 2.35× | Business & Career |
| Google Analytics | 1.7× | Internet & Social Media |
| English literature | 2.18× | Literature |
| Mackenzie Foy | 2.4× | Fashion & Accessoires |
| Certified diabetes educator | 3.42× | Business & Career |
| life is good | 1.61× | Music & Radio |
| Colorado River | 1.59× | Travel & Leisure |
| Hebe | 1.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.44 |
| Indulgence | JOY | 1.4 |
| Quality Awareness | PREMIUM | 1.39 |
| Convenience Orientation | PREMIUM | 1.36 |
| Luxury Orientation | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.2% |
| Italy | 15.4% |
| United Kingdom | 12.4% |
See Wood-fired oven audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wood-fired oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.