Rascasse Audience Intelligence

World Food Programme Audience in United States

A data profile of the people who buy, follow and care about World Food Programme in United States — modelled from more than twelve digital signal sources. World Food Programme has an estimated audience of 816,856 people in United States.

#260among NGO / Political Party in United States#1508in Food & Beverages

The average World Food Programme fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include City Bank, Better Business Bureau, UNICEF, with strongest over-indexing on City Bank (24.52× the country average).

Demographically, the World Food Programme audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Food Programme fan in United States is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for City Bank.

Category: Food & Beverages · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Food Programme profile in United States.

Audience size
817K
in United States
Gender
60.6%♀
39.4% male
Age
41.8
average years
Country rank
#27104
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Food Programme fans

60.6% are female, 39.4% are male, average age 41.8.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for World Food Programme audience in United States
MetricValue
Female60.6%
Male39.4%
Average age41.8
Estimated audience size816,856
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the World Food Programme audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3915%
40-4916%
50+33%
Fig. 04

Worldwide distribution

22.9%

of the worldwide World Food Programme audience comes from United States.

Worldwide audience distribution share by country for World Food Programme
CountryShare
United States22.9%
United Kingdom11.3%
Italy8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Food Programme audience in United States is strongest.

Fig. 05

Top regions by affinity

World Food Programme fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K6.78×
02Virginia~30K1.57×
03Maryland~20K1.55×
04New York~60K1.40×
05Massachusetts~20K1.40×
06Washington~20K1.21×
07Connecticut~10K1.18×
08Vermont~2K1.18×
09Oregon~10K1.12×
10New Jersey~20K1.10×
11New Hampshire~3K1.04×
12Maine~3K1.04×
13Utah~8K1.03×
14Minnesota~10K1.00×
15Iowa~7K1.00×
16Colorado~10K0.98×
17Rhode Island~3K0.97×
18Alaska~2K0.97×
19California~80K0.95×
20Illinois~30K0.95×
21Hawaii~3K0.93×
22Delaware~2K0.93×
23Montana~2K0.92×
24North Dakota~2K0.91×
25New Mexico~4K0.90×
26South Dakota~2K0.90×
27Pennsylvania~20K0.89×
28Wisconsin~10K0.89×
29North Carolina~20K0.86×
30Idaho~4K0.86×
31Nebraska~4K0.86×
32Arizona~10K0.85×
33Kansas~5K0.84×
34West Virginia~3K0.84×
35Georgia~20K0.82×
36Michigan~20K0.81×
37Indiana~10K0.81×
38Florida~40K0.80×
39Missouri~10K0.80×
40Mississippi~5K0.80×
41South Carolina~10K0.79×
42Kentucky~8K0.79×
43Arkansas~5K0.78×
44Oklahoma~7K0.77×
45Nevada~6K0.75×
46Louisiana~8K0.74×
47Texas~50K0.73×
48Ohio~20K0.73×
49Alabama~8K0.71×
50Tennessee~10K0.69×
Fig. 06

Affinity by region

Affinity by region — World Food Programme, United States
0.69×1.00×6.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Food Programme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Food Programme audience
#·InterestCategoryAffinity×
01City BankBusiness & Career24.52×
02Child sponsorshipPolitics & Society24.49×
03Banco de América CentralBusiness & Career22.95×
04MDGTechnology & Electronics15.75×
05Better Business BureauBusiness & Career14.25×
06SolidarityPolitics & Society10.50×
07UNICEFPolitics & Society10.44×
08Click-to-donate siteInternet & Social Media8.74×
09Elizabeth BanksMovies & TV6.54×
10RomeTravel & Leisure5.99×
11Phoenix, ArizonaTravel & Leisure3.90×
12Progressive CorporationBusiness & Career2.93×
13Google NewsNews2.54×
14Diane KeatonMovies & TV2.50×
15Bank of AmericaBusiness & Career1.89×
16Mitch McConnellPolitics & Society1.87×
17Google MapsInternet & Social Media1.63×
18MSNNews1.62×
19CNNMovies & TV1.52×
20FriendshipKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Food Programme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Food Programme audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.57×
Healthy LifestyleBALANCE1.50×
SustainabilityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Food Programme audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Design AffinityPREMIUM1.05×
MindfulnessBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Food Programme have in United States?

World Food Programme has an estimated audience of 816,856 people in United States, concentrated in California and New York.

02

What is the gender split and age of World Food Programme fans?

60.6% of World Food Programme fans are female, 39.4% are male, with an average age of 41.8 years.

03

Which brands do World Food Programme fans like most?

World Food Programme fans show strongest brand affinity for City Bank (24.52×), Better Business Bureau (14.25×), and UNICEF (10.44×) over the country average.

04

Where do World Food Programme fans live in United States?

World Food Programme fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do World Food Programme fans also like?

Beyond World Food Programme itself, the audience over-indexes on Better Business Bureau (14.25×), UNICEF (10.44×), Rome (5.99×), and Mitch McConnell (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See World Food Programme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Food Programme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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