Better Business Bureau Audience in United States

Better Business Bureau logo

Better Business Bureau has an estimated audience of 2,677,317 people in United States. 44.9% are female, 55.1% are male, average age 46.3. Top regions: California, Florida, Texas. Top brand affinities: SM City Manila, CarGurus, AutoZone, Craigslist, SUVs.

The average Better Business Bureau fan in United States is 46.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include SM City Manila, CarGurus, AutoZone, with strongest over-indexing on SM City Manila (48.08× the country average). Demographically, the Better Business Bureau audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Charity

Demographics of Better Business Bureau fans

Demographic split for Better Business Bureau audience in United States
MetricValue
Female44.9%
Male55.1%
Average age46.3
Estimated audience size2,677,317

Audience persona

The typical Better Business Bureau fan in United States is more male, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for SM City Manila.

Top regions in United States

Top regions ranked by reach for Better Business Bureau in United States
RegionReachAffinity
California236,6710.8×
Florida213,8831.18×
Texas202,5610.88×
New York132,2200.88×
Ohio109,0851.32×
Illinois97,1371.09×
Georgia91,7521.11×
Pennsylvania91,6451.02×
North Carolina88,0821.09×
Michigan73,8021.05×
Virginia68,6771.05×
Arizona66,5491.22×
Missouri62,4111.45×
New Jersey59,7080.88×
Tennessee58,2451.08×
Indiana53,5261.09×
Washington51,8470.97×
Maryland50,7321.1×
Massachusetts48,1150.91×
Wisconsin46,8221.16×
South Carolina45,5391.13×
Colorado43,0851.02×
Alabama42,2871.13×
Louisiana40,2291.17×
Kentucky40,0021.19×
Minnesota35,1980.92×
Oklahoma31,6211.06×
Oregon30,5050.99×
Connecticut28,5561.06×
Mississippi24,0851.09×
Nevada23,6320.91×
Kansas22,8831.08×
Arkansas22,4221.02×
Iowa21,0560.95×
Utah19,8000.83×
Idaho13,6091.01×
Nebraska13,4801×
West Virginia12,0060.96×
New Mexico11,6760.87×
New Hampshire10,3640.98×
Maine9,2440.96×
Hawaii9,0780.79×
Delaware7,8761.07×
Rhode Island6,7020.79×
Montana6,3000.85×
Washington, District of Columbia5,8830.73×
South Dakota4,7450.77×
North Dakota4,1740.76×
Vermont3,7230.79×
Wyoming2,9800.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Better Business Bureau audience
BrandAffinityCategory
SM City Manila48.08×Shopping
CarGurus2.69×Cars & Mobility
AutoZone1.58×Cars & Mobility
Craigslist1.64×Shopping
SUVs1.52×Cars & Mobility
Powerball1.62×Games
Indeed.com1.54×Business & Career
Sunglasses1.78×Fashion & Accessoires
Tractor Supply Company2.2×Shopping
Chase (bank)1.52×Business & Career
Power tool1.75×Home & Garden
Ace Hardware1.65×Home & Garden
Tractor1.96×Cars & Mobility
Boating1.51×Travel & Leisure
Loan1.6×Business & Career
Survival skills1.57×Politics & Society
Lawn1.5×Home & Garden
Credit Karma1.9×Business & Career
CarMax1.72×Cars & Mobility
Air conditioning1.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Better Business Bureau audience
TraitClusterScore
Need for SecurityCONSERVATISM1.64
Community OrientationOPEN1.61
Career OrientationPOWER1.54
Quality AwarenessPREMIUM1.53
Family OrientationCONSERVATISM1.44
TravellingTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Better Business Bureau
CountryShare
United States77.0%
Canada5.3%
India4.4%

See Better Business Bureau audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Better Business Bureau have in United States?

Better Business Bureau has an estimated audience of 2,677,317 people in United States, concentrated in California and Florida.

What is the gender split and age of Better Business Bureau fans?

44.9% of Better Business Bureau fans are female, 55.1% are male, with an average age of 46.3 years.

Which brands do Better Business Bureau fans like most?

Better Business Bureau fans show strongest brand affinity for SM City Manila (48.08×), CarGurus (2.69×), and AutoZone (1.58×) over the country average.

Where do Better Business Bureau fans live in United States?

Better Business Bureau fans in United States are most concentrated in California (reach 236,671), Florida (reach 213,883), and Texas (reach 202,561). These three regions account for the largest share of the active audience.

What other brands do Better Business Bureau fans also like?

Beyond Better Business Bureau itself, the audience over-indexes on CarGurus (2.69×), AutoZone (1.58×), Craigslist (1.64×), and SUVs (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Better Business Bureau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.