Yin and yang Audience in United States

Yin and yang logo

Yin and yang has an estimated audience of 485,893 people in United States. 68.5% are female, 31.5% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Steampunk, Bank account, Product design, Collectable.

The average Yin and yang fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Steampunk, Bank account, with strongest over-indexing on Elsword (33.96× the country average). Demographically, the Yin and yang audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Yin and yang fans

Demographic split for Yin and yang audience in United States
MetricValue
Female68.5%
Male31.5%
Average age35.7
Estimated audience size485,893

Audience persona

The typical Yin and yang fan in United States is more female, around 35.7 years old, with strong Mindfulness tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Yin and yang in United States
RegionReachAffinity
California79,4381.49×
Texas47,6501.14×
Florida36,9151.12×
New York29,7791.1×
Illinois21,2561.31×
Georgia17,7141.18×
North Carolina16,2921.11×
Pennsylvania16,0470.98×
Ohio14,3020.96×
Virginia13,7491.16×
New Jersey12,7061.03×
Michigan12,4250.98×
Arizona11,3571.14×
Washington11,2021.15×
Massachusetts9,6081×
Tennessee9,4050.96×
Indiana8,9291.01×
Maryland8,6331.03×
Colorado7,5800.99×
Missouri7,1790.92×
South Carolina6,6400.91×
Wisconsin6,3650.87×
Louisiana6,1540.98×
Alabama6,0940.9×
Kentucky6,0691×
Oregon5,8471.05×
Minnesota5,8250.84×
Oklahoma5,8081.08×
Nevada5,7771.23×
Utah4,9251.13×
Connecticut4,6030.94×
Arkansas4,0101×
Kansas3,7620.98×
Hawaii3,7101.78×
Iowa3,4430.86×
Mississippi3,4240.86×
Idaho2,5541.05×
New Mexico2,3900.98×
Nebraska2,1090.87×
West Virginia1,9750.87×
New Hampshire1,5730.82×
Rhode Island1,3830.89×
Maine1,3340.77×
Washington, District of Columbia1,3290.91×
Montana1,1000.82×
Delaware1,0480.78×
Alaska1,0190.98×
South Dakota8820.79×
North Dakota8030.8×
Vermont6420.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yin and yang audience
BrandAffinityCategory
Elsword33.96×Games
Steampunk7.18×Fashion & Accessoires
Bank account3.58×Business & Career
Product design2.05×Business & Career
Collectable1.51×Kids & Family
Whataburger1.54×Food & Beverages
3D printing2.12×Technology & Electronics
Cachorros10.41×Pets & Animals
Israel1.61×Travel & Leisure
Historic site3.2×Arts & Culture
UK garage3.76×Music & Radio
Electrolyte3.04×Health
Grinch2.59×Movies & TV
Vocal harmony2.88×Music & Radio
Home staging3.31×Home & Garden
Fairy godmother4.51×Literature
Hibachi4.52×Food & Beverages
Home Bargains6.72×Shopping
Governor of Michigan4.2×Politics & Society
Staycation1.8×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yin and yang audience
TraitClusterScore
MindfulnessBALANCE2.81
Urban LifestyleOPEN1.71
SustainabilityBALANCE1.62
Luxury OrientationPREMIUM1.42
IndividualismJOY1.41
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Yin and yang
CountryShare
Taiwan22.1%
Vietnam10.2%
Malaysia7.5%

See Yin and yang audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Yin and yang have in United States?

Yin and yang has an estimated audience of 485,893 people in United States, concentrated in California and Texas.

What is the gender split and age of Yin and yang fans?

68.5% of Yin and yang fans are female, 31.5% are male, with an average age of 35.7 years.

Which brands do Yin and yang fans like most?

Yin and yang fans show strongest brand affinity for Elsword (33.96×), Steampunk (7.18×), and Bank account (3.58×) over the country average.

Where do Yin and yang fans live in United States?

Yin and yang fans in United States are most concentrated in California (reach 79,438), Texas (reach 47,650), and Florida (reach 36,915). These three regions account for the largest share of the active audience.

What other brands do Yin and yang fans also like?

Beyond Yin and yang itself, the audience over-indexes on Steampunk (7.18×), Bank account (3.58×), Product design (2.05×), and Collectable (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yin and yang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.