Yo Soy (Perú) Audience in United States

Yo Soy (Perú) logo

Yo Soy (Perú) has an estimated audience of 853,577 people in United States. 46.2% are female, 53.8% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Schenectady County, New York, Nationality, Google Home, Governor of Michigan, Hipster.

The average Yo Soy (Perú) fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Schenectady County, New York, Nationality, Google Home, with strongest over-indexing on Schenectady County, New York (80.83× the country average). Demographically, the Yo Soy (Perú) audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Yo Soy (Perú) fans

Demographic split for Yo Soy (Perú) audience in United States
MetricValue
Female46.2%
Male53.8%
Average age34.9
Estimated audience size853,577

Audience persona

The typical Yo Soy (Perú) fan in United States is balanced, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Schenectady County, New York.

Top regions in United States

Top regions ranked by reach for Yo Soy (Perú) in United States
RegionReachAffinity
California120,2861.28×
Texas111,9531.53×
Florida99,5921.72×
New York63,2391.33×
Georgia35,2461.34×
North Carolina32,5731.27×
Illinois30,6381.08×
New Jersey28,9101.33×
Pennsylvania27,2990.95×
Virginia21,0611.01×
Arizona20,1541.16×
Tennessee20,0271.17×
Michigan19,0830.85×
Maryland18,7261.28×
Ohio18,5550.71×
Washington17,4351.02×
Massachusetts16,7851×
South Carolina14,7081.15×
Colorado13,9301.04×
Indiana13,5340.87×
Missouri12,2080.89×
Oregon11,1161.14×
Louisiana10,6730.97×
Oklahoma10,4291.1×
Alabama9,9350.83×
Wisconsin9,8560.77×
Connecticut9,8351.15×
Minnesota9,4580.77×
Kentucky8,7760.82×
Nevada8,3881.02×
Utah7,6671×
Kansas6,3670.95×
Arkansas6,3370.9×
Mississippi6,0890.87×
Iowa5,5410.79×
New Mexico5,0721.18×
Nebraska4,1720.97×
Idaho3,4480.81×
Washington, District of Columbia2,8081.09×
West Virginia2,7290.69×
Rhode Island2,5140.93×
New Hampshire2,4850.74×
Delaware2,3541×
Maine2,2840.75×
Hawaii2,2800.62×
Alaska1,7200.94×
Montana1,6240.69×
South Dakota1,4800.75×
North Dakota1,4410.82×
Wyoming1,3941.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yo Soy (Perú) audience
BrandAffinityCategory
Schenectady County, New York80.83×Travel & Leisure
Nationality5×Politics & Society
Google Home15.09×Technology & Electronics
Governor of Michigan15.13×Politics & Society
Hipster19.38×Politics & Society
Progressive rock3.72×Music & Radio
Goop7.05×Internet & Social Media
Kento Yamazaki14.45×Movies & TV
Combat sport2.02×Sports
Kendra Scott3.65×Fashion & Accessoires
Fairy godmother8.32×Literature
No Escape (1994 film)11.78×Movies & TV
Wok6.8×Food & Beverages
Minnesota1.8×Travel & Leisure
Mathcore8.07×Music & Radio
Panama3.64×Travel & Leisure
Lahaina, Hawaii17.3×Travel & Leisure
Eutheria21.23×Pets & Animals
Personality5.53×Business & Career
Vickie Guerrero13.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yo Soy (Perú) audience
TraitClusterScore
ExtroversionTHRILL1.4
SpiritualityBALANCE1.28
Quality AwarenessPREMIUM1.11
Urban LifestyleOPEN1.09
Need for SecurityCONSERVATISM1.03
Social Media UsageJOY1

Worldwide distribution

Worldwide audience distribution share by country for Yo Soy (Perú)
CountryShare
United States33.5%
Colombia19.3%
Spain18.4%

See Yo Soy (Perú) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Yo Soy (Perú) have in United States?

Yo Soy (Perú) has an estimated audience of 853,577 people in United States, concentrated in California and Texas.

What is the gender split and age of Yo Soy (Perú) fans?

46.2% of Yo Soy (Perú) fans are female, 53.8% are male, with an average age of 34.9 years.

Which brands do Yo Soy (Perú) fans like most?

Yo Soy (Perú) fans show strongest brand affinity for Schenectady County, New York (80.83×), Nationality (5×), and Google Home (15.09×) over the country average.

Where do Yo Soy (Perú) fans live in United States?

Yo Soy (Perú) fans in United States are most concentrated in California (reach 120,286), Texas (reach 111,953), and Florida (reach 99,592). These three regions account for the largest share of the active audience.

What other brands do Yo Soy (Perú) fans also like?

Beyond Yo Soy (Perú) itself, the audience over-indexes on Nationality (5×), Google Home (15.09×), Governor of Michigan (15.13×), and Hipster (19.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yo Soy (Perú). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.