YouGov Audience in United States
YouGov has an estimated audience of 389,081 people in United States. 51.4% are female, 48.6% are male, average age 48.3. Top regions: California, New York, Texas. Top brand affinities: Hebe, Natural rubber, Israel, Nationality, Elsword.
The average YouGov fan in United States is 48.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hebe, Natural rubber, Israel, with strongest over-indexing on Hebe (10.72× the country average). Demographically, the YouGov audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of YouGov fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 48.3 |
| Estimated audience size | 389,081 |
Audience persona
The typical YouGov fan in United States is balanced, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 48,925 | 1.14× |
| New York | 39,645 | 1.82× |
| Texas | 35,137 | 1.05× |
| Florida | 29,587 | 1.12× |
| Illinois | 14,810 | 1.14× |
| Virginia | 14,512 | 1.53× |
| Georgia | 14,079 | 1.17× |
| Pennsylvania | 13,985 | 1.07× |
| New Jersey | 12,900 | 1.3× |
| Ohio | 12,177 | 1.02× |
| North Carolina | 12,047 | 1.03× |
| Michigan | 9,727 | 0.96× |
| Massachusetts | 9,639 | 1.26× |
| Washington | 8,597 | 1.1× |
| Tennessee | 7,426 | 0.95× |
| Arizona | 7,325 | 0.92× |
| Maryland | 6,789 | 1.01× |
| Indiana | 6,670 | 0.94× |
| Missouri | 6,502 | 1.04× |
| Colorado | 6,421 | 1.05× |
| Oregon | 6,040 | 1.35× |
| Alabama | 5,545 | 1.02× |
| South Carolina | 5,442 | 0.93× |
| Wisconsin | 5,401 | 0.92× |
| Kentucky | 5,249 | 1.08× |
| Minnesota | 5,115 | 0.92× |
| Louisiana | 4,586 | 0.91× |
| Nevada | 4,101 | 1.09× |
| Connecticut | 3,868 | 0.99× |
| Oklahoma | 3,702 | 0.86× |
| Utah | 3,025 | 0.87× |
| Arkansas | 2,938 | 0.92× |
| Washington, District of Columbia | 2,917 | 2.49× |
| Kansas | 2,811 | 0.92× |
| Iowa | 2,729 | 0.85× |
| Mississippi | 2,579 | 0.8× |
| West Virginia | 1,747 | 0.96× |
| Nebraska | 1,624 | 0.83× |
| Idaho | 1,464 | 0.75× |
| New Mexico | 1,430 | 0.73× |
| New Hampshire | 1,392 | 0.91× |
| Maine | 1,343 | 0.96× |
| Rhode Island | 1,169 | 0.94× |
| Hawaii | 1,123 | 0.67× |
| Delaware | 965 | 0.9× |
| Montana | 805 | 0.75× |
| South Dakota | 527 | 0.59× |
| Vermont | 525 | 0.77× |
| Alaska | 496 | 0.6× |
| North Dakota | 464 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 10.72× | Home & Garden |
| Natural rubber | 2.47× | Cars & Mobility |
| Israel | 2.11× | Travel & Leisure |
| Nationality | 1.94× | Politics & Society |
| Elsword | 13.56× | Games |
| Stamp collecting | 3.62× | Home & Garden |
| Pillow | 1.54× | Home & Garden |
| Buying and Selling Real Estate | 5.4× | Home & Garden |
| Goop | 3.65× | Internet & Social Media |
| Governor of Michigan | 4.79× | Politics & Society |
| Kendra Scott | 1.87× | Fashion & Accessoires |
| Wok | 3.85× | Food & Beverages |
| Jeep Wagoneer | 3.01× | Cars & Mobility |
| Grinch | 2.06× | Movies & TV |
| Voter registration | 2.34× | Politics & Society |
| Jesse Plemons | 1.63× | Movies & TV |
| Home staging | 2.43× | Home & Garden |
| Hibachi | 3.61× | Food & Beverages |
| Fairy godmother | 3.43× | Literature |
| San Jacinto, California | 5.43× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.58 |
| Need for Security | CONSERVATISM | 1.43 |
| Individualism | JOY | 1.41 |
| Risk Appetite | THRILL | 1.3 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Spirituality | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 19.7% |
| Germany | 8.6% |
See YouGov audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does YouGov have in United States?
YouGov has an estimated audience of 389,081 people in United States, concentrated in California and New York.
What is the gender split and age of YouGov fans?
51.4% of YouGov fans are female, 48.6% are male, with an average age of 48.3 years.
Which brands do YouGov fans like most?
YouGov fans show strongest brand affinity for Hebe (10.72×), Natural rubber (2.47×), and Israel (2.11×) over the country average.
Where do YouGov fans live in United States?
YouGov fans in United States are most concentrated in California (reach 48,925), New York (reach 39,645), and Texas (reach 35,137). These three regions account for the largest share of the active audience.
What other brands do YouGov fans also like?
Beyond YouGov itself, the audience over-indexes on Natural rubber (2.47×), Israel (2.11×), Nationality (1.94×), and Elsword (13.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for YouGov. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.