Rascasse Audience Intelligence

YourTango Audience in United States

A data profile of the people who buy, follow and care about YourTango in United States — modelled from more than twelve digital signal sources. YourTango has an estimated audience of 976,779 people in United States.

#742among Website / Newspaper / Magazine in United States#170in News

The average YourTango fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include MSN, Catherine Zeta-Jones, Britney Spears, with strongest over-indexing on MSN (4.95× the country average).

Demographically, the YourTango audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical YourTango fan in United States is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YourTango profile in United States.

Audience size
977K
in United States
Gender
80.6%♀
19.4% male
Age
40.6
average years
Country rank
#24061
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of YourTango

80.6% are female, 19.4% are male, average age 40.6.

Fig. 02

Gender split

80.6%
Female
19.4%
Male
Demographic split for YourTango audience in United States
MetricValue
Female80.6%
Male19.4%
Average age40.6
Estimated audience size976,779
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the YourTango audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3925%
40-4924%
50+18%
Fig. 04

Worldwide distribution

60.7%

of the worldwide YourTango audience comes from United States.

Worldwide audience distribution share by country for YourTango
CountryShare
United States60.7%
United Kingdom11.6%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YourTango audience in United States is strongest.

Fig. 05

Top regions by affinity

YourTango fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~6K2.24×
02Wisconsin~30K2.18×
03South Dakota~4K1.83×
04Hawaii~7K1.70×
05Oregon~20K1.50×
06Missouri~20K1.45×
07Washington~30K1.38×
08Tennessee~30K1.30×
09Louisiana~20K1.26×
10Washington, District of Columbia~4K1.23×
11Montana~3K1.20×
12Ohio~40K1.19×
13West Virginia~5K1.10×
14California~100K1.09×
15New Hampshire~4K1.09×
16Maine~4K1.06×
17Vermont~2K1.05×
18Pennsylvania~30K1.01×
19Minnesota~10K1.00×
20Kentucky~10K0.99×
21Virginia~20K0.98×
22Arkansas~8K0.97×
23Iowa~8K0.97×
24Illinois~30K0.96×
25Massachusetts~20K0.95×
26New York~50K0.93×
27North Dakota~2K0.93×
28Oklahoma~10K0.92×
29Alaska~2K0.92×
30Michigan~20K0.91×
31New Jersey~20K0.91×
32Mississippi~7K0.91×
33North Carolina~30K0.89×
34Colorado~10K0.89×
35Kansas~7K0.89×
36Florida~60K0.86×
37Rhode Island~3K0.86×
38Georgia~20K0.84×
39Indiana~10K0.84×
40Idaho~4K0.84×
41Arizona~20K0.82×
42Alabama~10K0.80×
43South Carolina~10K0.76×
44Connecticut~7K0.69×
45New Mexico~3K0.68×
46Maryland~10K0.67×
47Nebraska~3K0.66×
48Nevada~6K0.61×
49Texas~50K0.56×
50Utah~5K0.53×
Fig. 06

Affinity by region

Affinity by region — YourTango, United States
0.53×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the YourTango audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for YourTango audience
#·InterestCategoryAffinity×
01Bayer 04 LeverkusenSports20.00×
02Eintracht FrankfurtSports20.00×
03Pep GuardiolaSports13.91×
04Catherine Zeta-JonesMovies & TV12.84×
05Michael DouglasMovies & TV11.28×
06Berlin WallTravel & Leisure8.79×
07Bored PandaInternet & Social Media6.71×
08Britney SpearsMusic & Radio5.43×
09MSNNews4.95×
10Non-alcoholic beverageFood & Beverages4.40×
11New York PostNews3.68×
12Web serverTechnology & Electronics3.63×
13Microwave ovenHome & Garden3.23×
14DemocracyPolitics & Society2.98×
15Internet celebrityInternet & Social Media2.88×
16GeneticsKids & Family2.21×
17Subscription business modelShopping2.08×
18TMZInternet & Social Media1.98×
19Pizza HutFood & Beverages1.73×
20SupermanMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the YourTango audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by YourTango audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
SpiritualityBALANCE1.66×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by YourTango audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
SustainabilityBALANCE0.85×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does YourTango have in United States?

YourTango has an estimated audience of 976,779 people in United States, concentrated in California and Florida.

02

What is the gender split and age of YourTango fans?

80.6% of YourTango fans are female, 19.4% are male, with an average age of 40.6 years.

03

Which brands do YourTango fans like most?

YourTango fans show strongest brand affinity for MSN (4.95×), Catherine Zeta-Jones (12.84×), and Britney Spears (5.43×) over the country average.

04

Where do YourTango fans live in United States?

YourTango fans in United States are most concentrated in California (reach ~100K), Florida (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do YourTango fans also like?

Beyond YourTango itself, the audience over-indexes on Catherine Zeta-Jones (12.84×), Britney Spears (5.43×), Michael Douglas (11.28×), and Bored Panda (6.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See YourTango audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for YourTango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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