Rascasse Audience Intelligence

Phoenix Suns Fan Demographics in United States

Phoenix Suns has an estimated audience of 13,869,385 people in United States.

#26among Basketball in United States
#48among Team in United States#184in Sports

The average Phoenix Suns fan in United States is 29.6 years old, more male, and lives primarily in Arizona.

By number of fans, Phoenix Suns ranks #15 among the 30 NBA teams in United States.

Its fans are 1.0 years younger than the group average of 30.6.

Women make up 40.5% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 29 NBA teams, Phoenix Suns fans stand out for their interest in Kyle Lowry, Devin Booker and Stephen Curry.

In Q2/2026, search interest was +44.2% on the same quarter a year earlier; the median across the group was +0.7%.

Interest is seasonal: January, March and April account for 39% of the year's searches, September is the quietest month.

Most fans live in Arizona, California, Texas.

Top affinities include Kyle Lowry, Devin Booker, Memphis Grizzlies, with strongest over-indexing on Kyle Lowry (29.98× the country average).

Demographically, the Phoenix Suns audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

The typical Phoenix Suns fan in United States is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kyle Lowry.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13.9M
in United States
Gender
40.5%♀
59.5% male
Age
29.6
average years
Country rank
#2509
among all objects in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Phoenix Suns fans

40.5% are female, 59.5% are male, average age 29.6.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Phoenix Suns audience in United States
MetricValue
Female40.5%
Male59.5%
Average age29.6
Estimated audience size13,869,385
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Phoenix Suns audience in United States
Age bracketShare%
16-2453%
25-3419%
35-4412%
45-549%
55+7%
Fig. 04

Worldwide distribution

53.9%

of the worldwide Phoenix Suns audience comes from United States.

Worldwide audience distribution share by country for Phoenix Suns
CountryShare
United States53.9%
Brazil5.5%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Phoenix Suns fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~5.5M20.79×
02New Mexico~100K1.54×
03Nevada~200K1.30×
04Louisiana~200K0.88×
05Hawaii~50K0.88×
06Mississippi~100K0.85×
07California~1.5M0.81×
08Colorado~200K0.81×
09Idaho~60K0.78×
10Oklahoma~100K0.76×
11Utah~100K0.75×
12Montana~30K0.73×
13South Dakota~30K0.71×
14Minnesota~200K0.70×
15Arkansas~80K0.67×
16North Dakota~20K0.66×
17Texas~600K0.65×
18Oregon~100K0.65×
19Alabama~100K0.63×
20Georgia~300K0.61×
21Alaska~20K0.60×
22Wyoming~10K0.60×
23Iowa~80K0.59×
24North Carolina~300K0.58×
25Missouri~100K0.58×
26Florida~500K0.57×
27Maryland~100K0.57×
28Illinois~300K0.56×
29Nebraska~50K0.56×
30Tennessee~200K0.55×
31South Carolina~100K0.54×
32Washington, District of Columbia~20K0.54×
33New York~400K0.52×
34Michigan~200K0.52×
35Washington~200K0.52×
36Kentucky~90K0.51×
37Ohio~200K0.50×
38Kansas~60K0.50×
39Connecticut~70K0.49×
40Virginia~200K0.48×
41New Jersey~200K0.47×
42Indiana~100K0.47×
43Massachusetts~100K0.46×
44Wisconsin~100K0.45×
45Delaware~20K0.45×
46West Virginia~30K0.43×
47Pennsylvania~200K0.40×
48Rhode Island~20K0.40×
49New Hampshire~20K0.34×
50Maine~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Phoenix Suns, United States
0.33×1.00×20.79×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Phoenix Suns audience vs. the country average
#·InterestCategoryAffinity×
01Kyle LowrySports29.98×
02Devin BookerSports19.19×
03Memphis GrizzliesSports17.14×
04Chris PaulSports14.31×
05Minnesota TimberwolvesSports13.93×
06Indiana PacersSports12.34×
07Los Angeles ClippersSports12.10×
08Washington WizardsSports11.16×
09Carmelo AnthonySports10.86×
10New Orleans PelicansSports10.21×
11Utah JazzSports9.69×
12Stephen CurrySports9.51×
13Charlotte HornetsSports9.17×
14Brooklyn NetsSports8.52×
15New York KnicksSports7.51×
16San Antonio SpursSports6.80×
17Victor WembanyamaSports6.68×
18Houston RocketsSports6.45×
19Oklahoma City ThunderSports5.02×
20NFLSports1.92×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Phoenix Suns audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Phoenix Suns audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.51×
Risk AppetiteTHRILL1.13×
Convenience OrientationPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Phoenix Suns audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Phoenix Suns over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/phoenix-suns-4137” · Methodology