Rascasse Audience Intelligence

Kroger Target Market in United States

Kroger has an estimated audience of 49M people in United States.

#47among brands in United States#39in Food & Beverages

The average Kroger fan in United States is 37.4 years old, more female, and lives primarily in Ohio.

Most fans live in Ohio, Georgia, Texas.

Top affinities include Ralphs, Fred Meyer, Harris Teeter, with strongest over-indexing on Ralphs (5.21× the country average).

Demographically, the Kroger audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Spirituality.

The typical Kroger fan in United States is more female, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Ralphs.

Category: Food & Beverages · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
49M
in United States
Gender
58.0%♀
42.0% male
Age
37.4
average years
Country rank
#406
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kroger

58.0% are female, 42.0% are male, average age 37.4.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Kroger audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.4
Estimated audience size49M
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Kroger audience in United States
Age bracketShare%
16-2428%
25-3420%
35-4418%
45-5417%
55+17%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Kroger audience comes from United States.

Worldwide audience distribution share by country for Kroger
CountryShare
United States97.9%
Canada1.1%
United Kingdom0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kroger customers by region in United States
#RegionReachAffinity×
01Kentucky~3.5M6.96×
02Ohio~9M5.42×
03Georgia~8.5M5.19×
04Tennessee~5.5M5.14×
05Indiana~4.5M4.50×
06West Virginia~1M4.09×
07Michigan~6M3.93×
08Mississippi~1.5M2.91×
09Texas~8M2.42×
10Arkansas~1M2.16×
11Virginia~2.5M2.04×
12South Carolina~800K0.99×
13Alabama~700K0.93×
14Louisiana~400K0.60×
15Illinois~900K0.46×
16Florida~700K0.23×
17Oklahoma~100K0.23×
18Wisconsin~200K0.20×
19Arizona~200K0.19×
20Missouri~200K0.19×
21Oregon~100K0.18×
22Colorado~100K0.16×
23North Carolina~200K0.15×
24Kansas~70K0.15×
25Washington, District of Columbia~10K0.14×
26Wyoming~10K0.14×
27Alaska~10K0.13×
28North Dakota~10K0.12×
29Pennsylvania~200K0.11×
30South Dakota~10K0.11×
31Washington~100K0.10×
32Maryland~90K0.10×
33Nevada~50K0.10×
34Utah~50K0.10×
35Montana~20K0.10×
36Delaware~10K0.10×
37Iowa~40K0.09×
38New Mexico~30K0.09×
39Nebraska~30K0.09×
40Idaho~20K0.09×
41Maine~20K0.09×
42Rhode Island~10K0.09×
43California~500K0.08×
44New York~200K0.08×
45Hawaii~20K0.08×
46New Hampshire~20K0.08×
47Minnesota~60K0.07×
48New Jersey~90K0.06×
49Massachusetts~60K0.06×
50Connecticut~30K0.06×
Fig. 06

Affinity by region

Affinity by region — Kroger, United States
0.06×1.00×6.96×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kroger audience vs. the country average
#·InterestCategoryAffinity×
01RalphsShopping5.21×
02Fred MeyerShopping5.03×
03Harris TeeterShopping4.88×
04King SoopersShopping4.82×
05SlickdealsShopping4.57×
06AlbertsonsShopping4.17×
07PublixShopping3.95×
08Food LionShopping3.87×
09Wawa Inc.Shopping3.72×
10MeijerShopping3.60×
11WegmansShopping3.50×
12QuikTripShopping2.90×
13Olive GardenFood & Beverages2.83×
14Popeyes Louisiana KitchenFood & Beverages2.50×
15Trader Joe'sShopping2.37×
16Dollar GeneralShopping2.31×
17AldiShopping2.29×
18DoordashFood & Beverages1.95×
19WalgreensShopping1.86×
20Dollar TreeShopping1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kroger audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kroger audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.22×
SpiritualityBALANCE1.21×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kroger audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
TraditionCONSERVATISM1.01×
DIY MentalityTHRILL1.03×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kroger over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kroger-4158” · Methodology