Rascasse Audience Intelligence

Publix Target Market in United States

Publix has an estimated audience of 32,907,697 people in United States.

#7among Supermarket in United States#91among Brand in United States#43in Shopping

The average Publix fan in United States is 45.2 years old, more female, and lives primarily in Florida.

By number of fans, Publix ranks #7 among the 221 objects in Supermarket in United States — 23.8× the group median.

Its fans are 6.1 years older than the group average of 39.1.

Compared with the other 220 objects in Supermarket, Publix fans stand out for their interest in DeMoulas Market Basket, BJ's Wholesale Club and Doordash.

Most fans live in Florida, Georgia, Alabama.

Top affinities include Food Lion, DeMoulas Market Basket, Harris Teeter, with strongest over-indexing on Food Lion (7.79× the country average).

Demographically, the Publix audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Spirituality, Indulgence.

The typical Publix fan in United States is more female, around 45.2 years old, with strong Spirituality tendencies and a notable affinity for Food Lion.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
32.9M
in United States
Gender
62.5%♀
37.5% male
Age
45.2
average years
Country rank
#782
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Publix

62.5% are female, 37.5% are male, average age 45.2.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Publix audience in United States
MetricValue
Female62.5%
Male37.5%
Average age45.2
Estimated audience size32,907,697
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Publix audience in United States
Age bracketShare%
16-248%
25-3416%
35-4420%
45-5424%
55+32%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Publix audience comes from United States.

Worldwide audience distribution share by country for Publix
CountryShare
United States95.2%
Japan0.4%
Germany0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Publix customers by region in United States
#RegionReachAffinity×
01Florida~16M13.51×
02Georgia~8.5M8.08×
03Alabama~4M7.88×
04South Carolina~3.5M6.49×
05Tennessee~3M4.19×
06North Carolina~3.5M3.27×
07Virginia~1.5M1.51×
08Kentucky~500K1.10×
09Mississippi~100K0.36×
10Louisiana~100K0.30×
11Washington, District of Columbia~20K0.29×
12Maryland~100K0.20×
13Wyoming~10K0.20×
14Indiana~100K0.19×
15West Virginia~30K0.19×
16Ohio~200K0.18×
17Alaska~10K0.18×
18North Dakota~10K0.17×
19New York~300K0.16×
20Montana~20K0.16×
21Delaware~20K0.16×
22South Dakota~10K0.16×
23Texas~300K0.15×
24Arkansas~50K0.15×
25Maine~20K0.15×
26New Hampshire~20K0.15×
27Michigan~100K0.14×
28Rhode Island~10K0.14×
29Pennsylvania~200K0.13×
30Illinois~200K0.13×
31New Jersey~100K0.13×
32Connecticut~40K0.13×
33Missouri~70K0.12×
34Kansas~40K0.12×
35Hawaii~20K0.12×
36Massachusetts~80K0.11×
37Colorado~60K0.11×
38Oklahoma~40K0.11×
39Nebraska~20K0.11×
40Idaho~20K0.11×
41Wisconsin~60K0.10×
42Iowa~30K0.10×
43Nevada~30K0.10×
44New Mexico~20K0.10×
45Arizona~70K0.09×
46Minnesota~50K0.09×
47Utah~30K0.09×
48Washington~60K0.08×
49California~300K0.07×
50Oregon~30K0.07×
Fig. 06

Affinity by region

Affinity by region — Publix, United States
0.07×1.00×13.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Publix audience vs. the country average
#·InterestCategoryAffinity×
01Food LionShopping7.79×
02DeMoulas Market BasketBusiness & Career6.87×
03Harris TeeterShopping6.82×
04RalphsShopping6.75×
05WegmansShopping5.40×
06Winn-DixieShopping5.32×
07Stop & ShopShopping5.12×
08AlbertsonsShopping5.07×
09Market basketShopping4.91×
10VonsShopping4.88×
11KrogerFood & Beverages4.06×
12BJ's Wholesale ClubShopping3.65×
13MeijerShopping3.53×
14AldiShopping3.15×
15Sprouts Farmers MarketShopping2.77×
16Dollar GeneralShopping2.20×
17Dollar TreeShopping2.11×
18Trader Joe'sShopping1.96×
19WalgreensShopping1.95×
20DoordashFood & Beverages1.95×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Publix audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Publix audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.33×
IndulgenceJOY1.28×
Convenience OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Publix audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Early Adopter MentalityPOWER0.97×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Publix over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/publix-14773” · Methodology