Rascasse Audience Intelligence

Washington Wizards Fan Demographics in United States

Washington Wizards has an estimated audience of 9.3M people in United States.

#46among Basketball in United States
#85among teams in United States#321in Sports

The average Washington Wizards fan in United States is 28.6 years old, more male, and lives primarily in Maryland.

By number of fans, Washington Wizards ranks #25 among the 30 NBA teams in United States — 0.7× the group median.

Its fans are 2.0 years younger than the group average of 30.6.

Compared with the other 29 NBA teams, Washington Wizards fans stand out for their interest in Kyle Lowry, AJ Dybantsa and Stephen Curry.

In Q2/2026, search interest was +50.0% on the same quarter a year earlier; the median across the group was +0.7%.

Interest is seasonal: January, March and November account for 42% of the year's searches, September is the quietest month.

Most fans live in Maryland, Virginia, California.

Top affinities include Kyle Lowry, AJ Dybantsa, Chris Paul, with strongest over-indexing on Kyle Lowry (42.04× the country average).

Demographically, the Washington Wizards audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

The typical Washington Wizards fan in United States is more male, around 28.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kyle Lowry.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.3M
in United States
Gender
41.6%♀
58.4% male
Age
28.6
average years
Country rank
#3816
among all objects in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Washington Wizards fans

41.6% are female, 58.4% are male, average age 28.6.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Washington Wizards audience in United States
MetricValue
Female41.6%
Male58.4%
Average age28.6
Estimated audience size9.3M
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Washington Wizards audience in United States
Age bracketShare%
16-2456%
25-3419%
35-4411%
45-548%
55+6%
Fig. 04

Worldwide distribution

59.7%

of the worldwide Washington Wizards audience comes from United States.

Worldwide audience distribution share by country for Washington Wizards
CountryShare
United States59.7%
Brazil5.2%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Washington Wizards fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K8.29×
02Maryland~1M6.56×
03Virginia~800K3.49×
04Delaware~40K1.32×
05West Virginia~60K1.17×
06North Carolina~300K0.98×
07Georgia~300K0.95×
08Mississippi~80K0.94×
09Louisiana~100K0.91×
10Alabama~100K0.90×
11Massachusetts~200K0.88×
12Florida~500K0.86×
13Ohio~300K0.86×
14South Carolina~100K0.84×
15Pennsylvania~300K0.83×
16Wisconsin~100K0.83×
17New York~400K0.78×
18Arizona~200K0.76×
19Indiana~100K0.76×
20Illinois~300K0.75×
21Michigan~200K0.75×
22Tennessee~100K0.74×
23New Jersey~200K0.73×
24Oklahoma~80K0.73×
25Connecticut~70K0.73×
26Rhode Island~20K0.73×
27Kentucky~80K0.67×
28Arkansas~60K0.66×
29Vermont~10K0.66×
30Nevada~60K0.65×
31Texas~400K0.64×
32Maine~20K0.64×
33California~700K0.61×
34Utah~50K0.59×
35Hawaii~20K0.59×
36New Hampshire~20K0.59×
37Minnesota~90K0.58×
38South Dakota~10K0.57×
39Missouri~90K0.56×
40Colorado~90K0.56×
41Kansas~40K0.51×
42Oregon~60K0.50×
43Alaska~10K0.50×
44Iowa~40K0.48×
45North Dakota~10K0.48×
46Nebraska~30K0.47×
47Washington~100K0.46×
48Montana~10K0.44×
49New Mexico~30K0.43×
50Idaho~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Washington Wizards, United States
0.38×1.00×8.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Washington Wizards audience vs. the country average
#·InterestCategoryAffinity×
01Kyle LowrySports42.04×
02AJ DybantsaSports24.95×
03Chris PaulSports19.11×
04Minnesota TimberwolvesSports18.40×
05Memphis GrizzliesSports17.26×
06Caitlin ClarkSports17.09×
07Indiana PacersSports16.34×
08Charlotte HornetsSports16.07×
09Los Angeles ClippersSports14.76×
10Carmelo AnthonySports14.48×
11Phoenix SunsSports13.33×
12Utah JazzSports12.51×
13Stephen CurrySports12.32×
14New Orleans PelicansSports12.17×
15LaMelo BallSports10.95×
16Brooklyn NetsSports10.78×
17WNBASports10.53×
18New York KnicksSports9.53×
19San Antonio SpursSports8.71×
20Houston RocketsSports8.19×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Washington Wizards audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Washington Wizards audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.59×
Risk AppetiteTHRILL1.13×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Washington Wizards audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.61×
DIY MentalityTHRILL0.66×
CreativityOPEN0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Washington Wizards over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/washington-wizards-15869” · Methodology