For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 76, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | CCoca-Cola | 8M | 12.8% | 37.2 | 44.9% | Soft drinks |
| 2 | JJamba Juice | 5.1M | 84.2% | 37.2 | 65.8% | Soft drinks |
| 3 | PPepsi | 4.7M | 22.1% | 37.2 | 46.1% | Soft drinks |
| 4 | DDr Pepper | 4.6M | 49.5% | 36.9 | 51.3% | Soft drinks |
| 5 | GGatorade | 4.4M | 35.0% | 38.2 | 36.6% | Soft drinks |
| 6 | MMountain Dew | 2.7M | 48.2% | 36.8 | 37.3% | Soft drinks |
| 7 | SSprite (soft drink) | 1.8M | 19.7% | 31.6 | 48.6% | Soft drinks |
| 8 | DDiet Coke | 1.6M | 24.4% | 35.9 | 58.3% | Soft drinks |
| 9 | SSquirt (soft drink) | 1.5M | 56.2% | 26.8 | 42.4% | Soft drinks |
| 10 | FFanta | 1.1M | 12.1% | 31.9 | 46.3% | Soft drinks |
| 11 | KKool-Aid | 1.1M | 38.3% | 37.3 | 50.9% | Soft drinks |
| 12 | SSparkling Ice | 825k | 82.4% | 36.3 | 55.7% | Soft drinks |
| 13 | CCapri Sun | 754k | 27.6% | 34.0 | 52.4% | Soft drinks |
| 14 | TTropicana | 714k | 25.6% | 42.3 | 49.6% | Soft drinks |
| 15 | OOrangina | 692k | 47.0% | 37.8 | 43.2% | Soft drinks |
| 16 | PPowerade | 633k | 20.9% | 33.0 | 42.8% | Soft drinks |
| 17 | EElectrolit | 579k | 25.9% | 35.6 | 39.7% | Soft drinks |
| 18 | MMilo (drink) | 569k | 13.1% | 34.3 | 57.1% | Soft drinks |
| 19 | FFresca | 506k | 39.5% | 38.7 | 40.4% | Soft drinks |
| 20 | MMinute Maid | 470k | 42.2% | 34.9 | 53.9% | Soft drinks |
| 21 | AAvena (drink) | 397k | 8.4% | 53.9 | 100.0% | Soft drinks |
| 22 | SSierra Mist | 366k | 94.9% | 32.3 | 63.1% | Soft drinks |
| 23 | PPepsi Max | 327k | 15.3% | 36.4 | 46.9% | Soft drinks |
| 24 | BBubble Up | 314k | 96.4% | 39.4 | 98.4% | Soft drinks |
| 25 | RRamune | 312k | 29.2% | 29.1 | 54.8% | Soft drinks |
| 26 | 77 Up | 306k | 27.1% | 35.0 | 52.9% | Soft drinks |
| 27 | VVita Coco Coconut Water | 296k | 56.8% | 34.7 | 67.5% | Soft drinks |
| 28 | RRobinsons (drink) | 293k | 9.2% | 36.7 | 42.9% | Soft drinks |
| 29 | Mmio | 280k | 8.2% | 32.8 | 54.3% | Soft drinks |
| 30 | SSimply Orange Juice | 233k | 78.5% | 33.8 | 57.2% | Soft drinks |
| 31 | IInca Kola | 186k | 30.7% | 42.9 | 54.2% | Soft drinks |
| 32 | DDiet Pepsi | 185k | 37.2% | 33.9 | 44.7% | Soft drinks |
| 33 | FFever-Tree | 184k | 17.1% | 38.8 | 52.1% | Soft drinks |
| 34 | CCountry Time Lemonade | 171k | 91.4% | 32.2 | 55.3% | Soft drinks |
| 35 | FFuze Beverage | 167k | 46.8% | 36.4 | 53.6% | Soft drinks |
| 36 | BBoost Juice | 167k | 3.4% | 39.4 | 58.9% | Soft drinks |
| 37 | DDr Pepper Snapple Group | 150k | 96.5% | 29.6 | 61.0% | Soft drinks |
| 38 | TTango (drink) | 138k | 46.0% | 40.4 | 57.1% | Soft drinks |
| 39 | SSchweppes | 80k | 2.9% | 31.7 | 45.3% | Soft drinks |
| 40 | RReyes Coca-Cola Bottling | 75k | 95.2% | 37.2 | 53.1% | Soft drinks |
| 41 | WWong Lo Kat | 59k | 81.0% | — | — | Soft drinks |
| 42 | LLipton Ice Tea | 58k | 8.5% | 31.4 | 61.1% | Soft drinks |
| 43 | NNestea | 58k | 7.7% | 35.4 | 55.9% | Soft drinks |
| 44 | AAlmdudler | 28k | 7.4% | 24.9 | 34.2% | Soft drinks |
| 45 | CCoca-Cola Life | 20k | 14.7% | 26.2 | 56.6% | Soft drinks |
| 46 | FFritz-Kola | 16k | 1.2% | 38.2 | 55.8% | Soft drinks |
| 47 | RRed Cola | 14k | 11.7% | 37.2 | 44.9% | Soft drinks |
| 48 | MMezzo Mix | 13k | 9.1% | 22.1 | 34.7% | Soft drinks |
| 49 | LLemon & Paeroa | 13k | 14.2% | 37.0 | 59.7% | Soft drinks |
| 50 | RRivella | 13k | 4.9% | 38.3 | 87.3% | Soft drinks |
| 51 | SSarsi (drink) | 8.7k | 14.3% | 37.0 | 71.8% | Soft drinks |
| 52 | MMaaza | 8.6k | 12.2% | 23.3 | 25.3% | Soft drinks |
| 53 | PPunica | 8.1k | 0.6% | 38.3 | 60.9% | Soft drinks |
| 54 | AAfri-Cola | 7k | 2.6% | 28.6 | 29.2% | Soft drinks |
| 55 | BBritvic | 4.9k | 3.3% | 38.8 | 54.6% | Soft drinks |
| 56 | VVita Cola | 3.4k | 2.4% | 28.5 | 36.0% | Soft drinks |
| 57 | VVoelkel | 3.3k | 1.4% | 38.0 | 58.1% | Soft drinks |
| 58 | SSchwip Schwap | 3k | 1.3% | 34.6 | 52.4% | Soft drinks |
| 59 | OOasis Be Fruit | 2.5k | 85.5% | 22.5 | 52.0% | Soft drinks |
| 60 | PPulco | 1.7k | 1.7% | 42.6 | 97.2% | Soft drinks |
| 61 | CCoca-Cola Zero | 1.7k | 0.1% | 38.4 | 55.6% | Soft drinks |
| 62 | BBionade | 1.5k | 0.5% | 41.0 | 60.7% | Soft drinks |
| 63 | HHohes C | 473 | 0.2% | 40.9 | 56.9% | Soft drinks |
| 64 | NNesquik (mix) | 307 | 0.1% | 36.7 | 41.0% | Soft drinks |
| 65 | KKnabe Kola | 275 | 0.2% | 33.2 | 39.3% | Soft drinks |
| 66 | SSan Pellegrino Fruit Beverages | 164 | 33.2% | 33.2 | 45.9% | Soft drinks |
| 67 | BBeckers bester | 163 | 0.2% | 40.4 | 58.6% | Soft drinks |
| 68 | GGingeru | 132 | 1.4% | 40.9 | 60.3% | Soft drinks |
| 69 | RR.W. Knudsen Family | 111 | 25.8% | 32.9 | 44.2% | Soft drinks |
| 70 | SSola Iced Tea | 102 | 1.9% | 34.4 | 60.6% | Soft drinks |
| 71 | OOld Jamaica | 92 | 0.3% | 29.8 | 50.3% | Soft drinks |
| 72 | Hhohes C | 70 | 0.0% | 30.5 | 47.7% | Soft drinks |
| 73 | GGranini | 58 | 0.0% | 31.6 | 71.0% | Soft drinks |
| 74 | EEmmi CAFFÈ LATTE | 47 | 0.1% | 33.6 | 61.7% | Soft drinks |
| 75 | VValensina | 46 | 0.1% | 33.6 | 45.8% | Soft drinks |
| 76 | FF&N Seasons Malaysia | 13 | 16.5% | 23.9 | 30.7% | Soft drinks |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular soft drinks compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each soft drinks by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest soft drinks in United States?
Coca-Cola currently leads with an estimated audience of 8M people in United States.