A data profile of the people who buy, follow and care about Author in Australia — modelled from more than twelve digital signal sources. Author has an estimated audience of 1,920,890 people in Australia.
Author has an estimated audience of 1,920,890 people in Australia. 70.9% are female, 29.1% are male, average age 44.5. Top brand affinities: Aldi, Peter Alexander, Wikipedia, Nonprofit organization, Innovation.
Top brand affinities include Aldi, Peter Alexander, Wikipedia, with strongest over-indexing on Aldi (1.59× the country average).
Demographically, the Author audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Tradition, Sustainability.
The typical Author fan in Australia is more female, around 44.5 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Author profile in Australia.
70.9% are female, 29.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 44.5 |
| Estimated audience size | 1,920,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Author audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 5.7% |
| Italy | 5.0% |
The strongest cross-interests of the Author audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crime fiction | Literature | 2.36× | ||
| 02 | Wikipedia | Internet & Social Media | 2.35× | ||
| 03 | YouTube Music | Internet & Social Media | 2.16× | ||
| 04 | Natural skin care | Beauty & Wellness | 1.97× | ||
| 05 | Millie Bobby Brown | Movies & TV | 1.95× | ||
| 06 | Innovation | Business & Career | 1.87× | ||
| 07 | Blanket | Home & Garden | 1.79× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.67× | ||
| 09 | Alternative medicine | Business & Career | 1.66× | ||
| 10 | Nonprofit organization | Politics & Society | 1.64× | ||
| 11 | Peter Alexander | Music & Radio | 1.61× | ||
| 12 | Aldi | Shopping | 1.59× | ||
| 13 | Local food | Food & Beverages | 1.58× | ||
| 14 | Charitable organization | Politics & Society | 1.57× | ||
| 15 | Tradition | Politics & Society | 1.55× | ||
| 16 | Museum | Arts & Culture | 1.54× | ||
| 17 | Luxury real estate | Business & Career | 1.53× | ||
| 18 | Activism | Politics & Society | 1.53× | ||
| 19 | Animal rights | Politics & Society | 1.53× | ||
| 20 | Mindfulness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.55× | |
| Sustainability | BALANCE | 1.36× | |
| Design Affinity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Travelling | THRILL | 0.88× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Author. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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