A data profile of the people who buy, follow and care about Recycling in Australia — modelled from more than twelve digital signal sources. Recycling has an estimated audience of 3,536,292 people in Australia.
Recycling has an estimated audience of 3,536,292 people in Australia. 65.6% are female, 34.4% are male, average age 43.6. Top brand affinities: Aldi, Sustainability, Reuse, Real property, Blanket.
Top brand affinities include Aldi, Sustainability, Reuse, with strongest over-indexing on Aldi (1.54× the country average).
Demographically, the Recycling audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, DIY Mentality.
The typical Recycling fan in Australia is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Aldi.
The key figures that characterise the Recycling profile in Australia.
65.6% are female, 34.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 43.6 |
| Estimated audience size | 3,536,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Recycling audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.0% |
| Italy | 5.9% |
The strongest cross-interests of the Recycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reuse | Home & Garden | 3.59× | ||
| 02 | Zero waste | Home & Garden | 2.51× | ||
| 03 | Sustainable products | Politics & Society | 2.47× | ||
| 04 | Sustainable clothing | Fashion & Accessoires | 2.46× | ||
| 05 | COS | Shopping | 1.98× | ||
| 06 | Sustainable energy | Home & Garden | 1.94× | ||
| 07 | Blanket | Home & Garden | 1.88× | ||
| 08 | Lip balm | Beauty & Wellness | 1.84× | ||
| 09 | Quilt | Home & Garden | 1.80× | ||
| 10 | Bed sheet | Home & Garden | 1.71× | ||
| 11 | Climate change | Home & Garden | 1.66× | ||
| 12 | Real property | Home & Garden | 1.63× | ||
| 13 | Organic farming | Food & Beverages | 1.63× | ||
| 14 | Bored Panda | Internet & Social Media | 1.63× | ||
| 15 | Renewable energy | Business & Career | 1.62× | ||
| 16 | Innovation | Business & Career | 1.62× | ||
| 17 | Washing | Beauty & Wellness | 1.62× | ||
| 18 | Sustainability | Politics & Society | 1.61× | ||
| 19 | Birkenstock | Fashion & Accessoires | 1.60× | ||
| 20 | Aldi | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.81× | |
| DIY Mentality | THRILL | 1.32× | |
| Design Affinity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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