A data profile of the people who buy, follow and care about Sea in Australia — modelled from more than twelve digital signal sources. Sea has an estimated audience of 3,783,112 people in Australia.
Sea has an estimated audience of 3,783,112 people in Australia. 53.0% are female, 47.0% are male, average age 44.7. Top brand affinities: Wikipedia, Island, Seafood, Motorboat, Wakeboarding.
Top brand affinities include Wikipedia, Island, Seafood, with strongest over-indexing on Wikipedia (2.08× the country average).
Demographically, the Sea audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Sea fan in Australia is balanced, around 44.7 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Sea profile in Australia.
53.0% are female, 47.0% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.7 |
| Estimated audience size | 3,783,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Sea audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
The strongest cross-interests of the Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 2.80× | ||
| 02 | Surfline | Sports | 2.55× | ||
| 03 | SailGP | Sports | 2.29× | ||
| 04 | Wakeboarding | Sports | 2.22× | ||
| 05 | Shrimp | Food & Beverages | 2.21× | ||
| 06 | Salmon | Food & Beverages | 2.21× | ||
| 07 | Kayak | Travel & Leisure | 2.17× | ||
| 08 | Angling | Sports | 2.15× | ||
| 09 | Motorboat | Cars & Mobility | 2.14× | ||
| 10 | Wikipedia | Internet & Social Media | 2.08× | ||
| 11 | Personal water craft | Cars & Mobility | 1.92× | ||
| 12 | Expedia | Travel & Leisure | 1.91× | ||
| 13 | Island | Travel & Leisure | 1.87× | ||
| 14 | Public security | Politics & Society | 1.83× | ||
| 15 | Snorkeling | Sports | 1.77× | ||
| 16 | Jet ski | Sports | 1.75× | ||
| 17 | Scuba diving | Travel & Leisure | 1.68× | ||
| 18 | Standup paddleboarding | Sports | 1.68× | ||
| 19 | Seafood | Food & Beverages | 1.66× | ||
| 20 | Milan | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.21× | |
| Extroversion | THRILL | 1.17× | |
| DIY Mentality | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Creativity | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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