A data profile of the people who buy, follow and care about Sea in Switzerland — modelled from more than twelve digital signal sources. Sea has an estimated audience of 966,715 people in Switzerland.
The average Sea fan in Switzerland is 41.1 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Aldi, Summer vacation, Zara, with strongest over-indexing on Aldi (1.59× the country average).
Demographically, the Sea audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Travelling, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Sea fan in Switzerland is more female, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Aldi.
The key figures that characterise the Sea profile in Switzerland.
55.8% are female, 44.2% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 41.1 |
| Estimated audience size | 966,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Sea audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
Where the Sea audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~200K | 1.76× | |
| 02 | Canton of Zürich | ~300K | 1.70× | |
| 03 | Canton of St. Gallen | ~80K | 1.65× | |
| 04 | Luzern | ~60K | 1.51× | |
| 05 | Aargau | ~80K | 1.40× | |
| 06 | Thurgau | ~30K | 1.32× | |
| 07 | Basel-Landschaft | ~30K | 1.31× | |
| 08 | Solothurn | ~30K | 1.29× | |
| 09 | Schwyz | ~20K | 1.21× | |
| 10 | Graubünden | ~30K | 1.18× | |
| 11 | Canton of Geneva | ~70K | 1.11× | |
| 12 | Canton of Zug | ~10K | 1.08× | |
| 13 | Appenzell Ausserrhoden | ~4K | 1.00× | |
| 14 | Vaud | ~90K | 0.98× | |
| 15 | Basel-City | ~40K | 0.98× | |
| 16 | Canton of Obwalden | ~4K | 0.98× | |
| 17 | Canton of Nidwalden | ~4K | 0.98× | |
| 18 | Canton of Glarus | ~3K | 0.98× | |
| 19 | Uri | ~3K | 0.94× | |
| 20 | Appenzell Innerrhoden | ~1K | 0.93× | |
| 21 | Schaffhausen | ~7K | 0.90× | |
| 22 | Jura | ~6K | 0.86× | |
| 23 | Ticino | ~30K | 0.83× | |
| 24 | Fribourg | ~30K | 0.83× | |
| 25 | Neuchatel | ~20K | 0.83× | |
| 26 | Valais | ~30K | 0.76× |
The strongest cross-interests of the Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer vacation | Travel & Leisure | 3.09× | ||
| 02 | High school | Business & Career | 2.36× | ||
| 03 | Mother's Day | Kids & Family | 2.33× | ||
| 04 | Zara | Shopping | 2.17× | ||
| 05 | Shih Tzu | Pets & Animals | 2.16× | ||
| 06 | TripAdvisor | Travel & Leisure | 2.05× | ||
| 07 | Wildlife photography | Technology & Electronics | 2.01× | ||
| 08 | Mediterranean Sea | Travel & Leisure | 1.94× | ||
| 09 | Travel photography | Technology & Electronics | 1.88× | ||
| 10 | Luxury real estate | Business & Career | 1.84× | ||
| 11 | JYSK | Home & Garden | 1.83× | ||
| 12 | Swimming pool | Sports | 1.81× | ||
| 13 | Real property | Home & Garden | 1.78× | ||
| 14 | Travel website | Travel & Leisure | 1.78× | ||
| 15 | Digital photography | Business & Career | 1.74× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.67× | ||
| 17 | FC Bayern Munich | Sports | 1.61× | ||
| 18 | Aldi | Shopping | 1.59× | ||
| 19 | Local food | Food & Beverages | 1.59× | ||
| 20 | Beaches | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.67× | |
| Indulgence | JOY | 1.58× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Extroversion | THRILL | 0.92× |
Sea has an estimated audience of 966,715 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
55.8% of Sea fans are female, 44.2% are male, with an average age of 41.1 years.
Sea fans show strongest brand affinity for Aldi (1.59×), Summer vacation (3.09×), and Zara (2.17×) over the country average.
Sea fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Vaud (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Sea itself, the audience over-indexes on Summer vacation (3.09×), Zara (2.17×), TripAdvisor (2.05×), and Beaches (1.52×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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