A data profile of the people who buy, follow and care about Advertising agency in Brazil — modelled from more than twelve digital signal sources. Advertising agency has an estimated audience of 4,270,521 people in Brazil.
Advertising agency has an estimated audience of 4,270,521 people in Brazil. 55.6% are female, 44.4% are male, average age 39.2. Top brand affinities: PCI Concursos, Riachuelo, Search engine optimization, JusBrasil, Innovation.
Top brand affinities include PCI Concursos, Riachuelo, Search engine optimization, with strongest over-indexing on PCI Concursos (1.69× the country average).
Demographically, the Advertising agency audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Advertising agency fan in Brazil is more female, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for PCI Concursos.
The key figures that characterise the Advertising agency profile in Brazil.
55.6% are female, 44.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 39.2 |
| Estimated audience size | 4,270,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Advertising agency audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 11.1% |
| United States | 9.6% |
| Brazil | 5.1% |
The strongest cross-interests of the Advertising agency audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Search engine optimization | Business & Career | 2.98× | ||
| 02 | Xabi Alonso | Sports | 2.38× | ||
| 03 | Blanket | Home & Garden | 1.89× | ||
| 04 | Retail banking | Business & Career | 1.82× | ||
| 05 | GitHub | Internet & Social Media | 1.78× | ||
| 06 | Catho | Business & Career | 1.76× | ||
| 07 | Rede Record | Movies & TV | 1.76× | ||
| 08 | Comedy club | Movies & TV | 1.74× | ||
| 09 | JusBrasil | Internet & Social Media | 1.71× | ||
| 10 | PCI Concursos | Shopping | 1.69× | ||
| 11 | Innovation | Business & Career | 1.68× | ||
| 12 | Smart Fit | Sports | 1.64× | ||
| 13 | Beleza na Web | Shopping | 1.61× | ||
| 14 | XP Investimentos | Business & Career | 1.61× | ||
| 15 | Riachuelo | Shopping | 1.59× | ||
| 16 | Ana Maria Braga | Movies & TV | 1.59× | ||
| 17 | CVC Viagens | Travel & Leisure | 1.58× | ||
| 18 | Udemy | Business & Career | 1.58× | ||
| 19 | Luan Santana | Music & Radio | 1.56× | ||
| 20 | Via Marte | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.76× | |
| Community Orientation | OPEN | 1.70× | |
| Career Orientation | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Spirituality | BALANCE | 0.73× | |
| Tradition | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Advertising agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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