Advertising agency Audience in Germany
Advertising agency has an estimated audience of 2,594,245 people in Germany. 47.5% are female, 52.5% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Kitchen garden, Tagesschau, Google Drive, Office 365, Livemusic.
The average Advertising agency fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Kitchen garden, Tagesschau, Google Drive, with strongest over-indexing on Kitchen garden (22.14× the country average). Demographically, the Advertising agency audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Advertising agency fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 37.9 |
| Estimated audience size | 2,594,245 |
Audience persona
The typical Advertising agency fan in Germany is balanced, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Kitchen garden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 652,659 | 1.15× |
| Baden-Württemberg | 454,516 | 1.28× |
| Bayern | 454,154 | 1.09× |
| Niedersachsen | 274,441 | 1.09× |
| Hessen | 238,958 | 1.21× |
| Rheinland-Pfalz | 141,540 | 1.09× |
| Sachsen | 107,941 | 0.85× |
| Schleswig-Holstein | 97,812 | 1.05× |
| Berlin | 75,055 | 0.65× |
| Thüringen | 71,553 | 1.08× |
| Brandenburg | 68,784 | 0.85× |
| Hamburg | 62,014 | 1.06× |
| Sachsen-Anhalt | 61,623 | 0.92× |
| Mecklenburg-Vorpommern | 30,772 | 0.62× |
| Bremen | 27,527 | 1.24× |
| Saarland | 24,557 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen garden | 22.14× | Home & Garden |
| Tagesschau | 2.49× | Movies & TV |
| Google Drive | 4.25× | Technology & Electronics |
| Office 365 | 4.77× | Technology & Electronics |
| Livemusic | 2.99× | Music & Radio |
| TikTok | 1.69× | Internet & Social Media |
| Transfermarkt | 2.37× | Sports |
| Pets | 1.52× | Pets & Animals |
| 1.87× | Internet & Social Media | |
| Indeed.com | 2.41× | Business & Career |
| Spiegel Online | 1.65× | News |
| Expensive Taste | 3.6× | Business & Career |
| Pillow | 3.48× | Home & Garden |
| Social media marketing | 3.03× | Business & Career |
| Satire | 3.05× | Literature |
| Flowering plant | 3.06× | Home & Garden |
| Canva | 3.8× | Technology & Electronics |
| University | 2.6× | Business & Career |
| Westdeutscher Rundfunk | 2.27× | Movies & TV |
| Art exhibition | 2.41× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.6 |
| Urban Lifestyle | OPEN | 1.4 |
| Quality Awareness | PREMIUM | 1.4 |
| Travelling | THRILL | 1.37 |
| Sports Activity | POWER | 1.37 |
| Convenience Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.1% |
| United States | 9.6% |
| Brazil | 5.1% |
See Advertising agency audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Advertising agency have in Germany?
Advertising agency has an estimated audience of 2,594,245 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Advertising agency fans?
47.5% of Advertising agency fans are female, 52.5% are male, with an average age of 37.9 years.
Which brands do Advertising agency fans like most?
Advertising agency fans show strongest brand affinity for Kitchen garden (22.14×), Tagesschau (2.49×), and Google Drive (4.25×) over the country average.
Where do Advertising agency fans live in Germany?
Advertising agency fans in Germany are most concentrated in Nordrhein-Westfalen (reach 652,659), Baden-Württemberg (reach 454,516), and Bayern (reach 454,154). These three regions account for the largest share of the active audience.
What other brands do Advertising agency fans also like?
Beyond Advertising agency itself, the audience over-indexes on Tagesschau (2.49×), Google Drive (4.25×), Office 365 (4.77×), and Livemusic (2.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Advertising agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.