A data profile of the people who buy, follow and care about Riachuelo, Sergipe in Brazil — modelled from more than twelve digital signal sources. Riachuelo, Sergipe has an estimated audience of 3,785,694 people in Brazil.
Riachuelo, Sergipe has an estimated audience of 3,785,694 people in Brazil. 84.5% are female, 15.5% are male, average age 39.7. Top brand affinities: Instagram, Shopping malls, Rock music, Country music, Pop music.
Top brand affinities include Instagram, Shopping malls, Rock music, with strongest over-indexing on Instagram (3.38× the country average).
Demographically, the Riachuelo, Sergipe audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, Price Sensitivity.
The typical Riachuelo, Sergipe fan in Brazil is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for Instagram.
The key figures that characterise the Riachuelo, Sergipe profile in Brazil.
84.5% are female, 15.5% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 84.5% |
| Male | 15.5% |
| Average age | 39.7 |
| Estimated audience size | 3,785,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 27% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Riachuelo, Sergipe audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 100.0% |
| United States | 0.0% |
| Italy | 0.0% |
The strongest cross-interests of the Riachuelo, Sergipe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 3.38× | |||
| 02 | Shopping malls | Shopping | 3.38× | ||
| 03 | Rock music | Music & Radio | 3.38× | ||
| 04 | Pop music | Music & Radio | 3.38× | ||
| 05 | Country music | Music & Radio | 3.12× | ||
| 06 | Medicine | Business & Career | 2.86× | ||
| 07 | Furniture | Home & Garden | 2.86× | ||
| 08 | Fragrances | Beauty & Wellness | 2.86× | ||
| 09 | Beauty salons | Beauty & Wellness | 2.86× | ||
| 10 | Hip hop music | Music & Radio | 2.86× | ||
| 11 | Personal care | Health | 2.57× | ||
| 12 | Boutiques | Fashion & Accessoires | 2.52× | ||
| 13 | Soul music | Music & Radio | 2.49× | ||
| 14 | Jazz music | Music & Radio | 2.34× | ||
| 15 | Discount stores | Shopping | 2.29× | ||
| 16 | Entrepreneurship | Business & Career | 2.23× | ||
| 17 | Action movies | Movies & TV | 2.18× | ||
| 18 | Basketball | Sports | 2.13× | ||
| 19 | Home improvement | Home & Garden | 2.00× | ||
| 20 | Barbecue | Food & Beverages | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.29× | |
| Price Sensitivity | PREMIUM | 1.78× | |
| Indulgence | JOY | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Career Orientation | POWER | 0.91× | |
| Risk Appetite | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Riachuelo, Sergipe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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