A data profile of the people who buy, follow and care about Tiradentes in Brazil — modelled from more than twelve digital signal sources. Tiradentes has an estimated audience of 3,487,384 people in Brazil.
Tiradentes has an estimated audience of 3,487,384 people in Brazil. 67.3% are female, 32.7% are male, average age 37.2. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.56× the country average).
Demographically, the Tiradentes audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Tiradentes fan in Brazil is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Tiradentes profile in Brazil.
67.3% are female, 32.7% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 37.2 |
| Estimated audience size | 3,487,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Tiradentes audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 99.3% |
| United States | 0.5% |
| Germany | 0.1% |
The strongest cross-interests of the Tiradentes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 2.67× | ||
| 02 | Internet & Social Media | 2.56× | |||
| 03 | Country music | Music & Radio | 2.56× | ||
| 04 | Pop music | Music & Radio | 2.56× | ||
| 05 | Shopping malls | Shopping | 2.35× | ||
| 06 | Hip hop music | Music & Radio | 2.35× | ||
| 07 | Soul music | Music & Radio | 2.24× | ||
| 08 | Medicine | Business & Career | 2.13× | ||
| 09 | Public transport | Cars & Mobility | 2.04× | ||
| 10 | Jazz music | Music & Radio | 2.03× | ||
| 11 | Action movies | Movies & TV | 2.03× | ||
| 12 | Basketball | Sports | 2.03× | ||
| 13 | Heavy metal music | Music & Radio | 1.92× | ||
| 14 | Furniture | Home & Garden | 1.81× | ||
| 15 | Fragrances | Beauty & Wellness | 1.81× | ||
| 16 | Entrepreneurship | Business & Career | 1.71× | ||
| 17 | Animated movies | Movies & TV | 1.71× | ||
| 18 | Microsoft | Technology & Electronics | 1.71× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.60× | ||
| 20 | Telecommunication | Technology & Electronics | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Individualism | JOY | 1.40× | |
| Spirituality | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Pet Ownership | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tiradentes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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